Today i'm going to show you how to create a facebook custom conversion because with their brand new user interface with the facebook ads manager
It's actually a little bit confusing. So I wanted to go through and show you step by step because just a couple of days ago
I was creating a new facebook ads campaign
And I ran into some of these issues so you probably have done that as well
So i've created some of these facebook custom conversion videos in the past on my channel
But with a completely new layout if you guys have not seen this yet
It's coming to your account if it isn't already rolled out
So I want to basically break down and show you how to not only get the facebook pixel code installed
But the facebook custom conversion all set up
So basically what a custom conversion is is we're going to go through and be able to track anyone that converts
So that's where the conversion comes from converts into a lead or converts into a buyer
So i'm going to show you on today's video exactly how to go through and set this up
If you're going through and focusing on kind of the first step of your sales funnel, which is converting into a lead
So the first thing we have to do and this is actually probably one of the most confusing parts
Is we have to go through and grab the facebook pixel code and place it on our sales funnel on our landing page?
So we can track every single person that clicks from our ad and goes to our landing page and opts in and becomes a lead
So the way we're going to do that is we're going to come over here to the side and we click on business tools
And come over here to the events manager, okay
So this is all kind of under the umbrella of the events manager the facebook pixel facebook custom conversion
Um, the reason why is because it is managing the events the pixel helps you manage those events
The conversions are one of those events that it manages. So we're gonna click on this right here
And then what we're gonna have is our different facebook pixels
So traditionally you just have like one facebook pixel per ad account
Well now you kind of got a multiple facebook pixels or you can create multiples
So this is one I actually created in my youtube video just the other day
And so this is kind of that second part facebook ad tutorial to that original video because I created the pixel
But then after I created it, I was like man
Well, it's actually pretty hard to go back and find the facebook pixel code to place on your website now
Some platforms. I know like wix and maybe even wordpress they just have you place your facebook pixel
Id which is actually pretty easy to find you can see it right here. That's the pixel. Id
But when it comes to actually copy and pasting the facebook pixel code, it's extremely difficult to find
So what we're gonna do this is the youtube demo facebook pixel right here that we created
And so like I said, if you're using wix or one of these other platforms, you just need the pixel
Id you just copy and paste that right there?
You can see that automatically copies the clipboard
But if you're not if you're using something like click funnels
Which i'll be showing you on today's video because a lot of people I know use clickfunnels
We need to come over here to this ad events
Okay, so we're gonna click on add events and then we're gonna go to from a new website
Okay, so we're just going to add this pixel to the website and then we'll click on install the code manually
And then it creates this code we click copy code
And it says paste the pixel code into the bottom of the header section just above the head tag
So if we come over here to click funnels, we're going to be setting all this stuff up
We're going to come over here to settings
And depending on the platform that you're using
It's going to be a little bit different
But it's all going to be in the header section of your landing page your website your blog whatever you're using
So you can see this header tracking code
I'm, just gonna go here and paste in that code
So you can scroll down you can see that is the full facebook pixel code now
You don't need to know anything about what's going on there. Just know that if we come down here
and save this
This is now going to track every single person that comes to our landing page
That then opts in and goes to our thank you page and converse to become a lead
So if we come pull this up right here
You can see up here. We have this facebook pixel helper
Chrome plugin. So if we want to come in here if you want to download it onto chrome fix facebook pixel helper
You just come right here
And just download this uh plugin and basically you can see right here how it's grayed out
That means that the there's no facebook pixel installed on this website
But if we come over here, you can see it's not grayed out. It's actually highlighted that means it is actually working
Okay, so that's the first step
We need to get our facebook pixel installed and then we need to go through
And tell facebook anytime somebody actually opts in and hits a specific. Url
That means they have converted into a lead
So for this example what i'm going to do i'm just going to go through and say download now
And so now anyone that has hit this website right here you can see this is a unique
Id for every single person that actually opts in but everything before this
This is i'm just going to grab up to here
This is going to be any anytime somebody hits this, url, that means they have converted
Into a lead, so if we're creating a custom conversion, we want to tell facebook that anyone that hits this, url
Without this, you know unique identifier right here
Then that means that they have actually converted into leads. So we're going to come back over here
And we have done we're done with this. So we're actually just going to exit out of that
So now we're going to do is come over here to this little green plus button right here
And we're going to click on custom conversions
Or what you can do is from this youtube or from your facebook pixel, whatever you've got loaded up
we're gonna come over here to create and we're gonna do a
Custom conversion. Okay. So either way you can easily access that so we're gonna come over here create custom conversion and we're gonna name it
our youtube
demo
facebook custom conversion
Okay, and then we're gonna say all you are are all url traffic
We're pulling from this facebook pixel data source, because that's what we installed there. So it can track everything going through there
and then the url
contains because we don't want to be an exact match because like I said,
It's going to be unique for every single person opting in that little code right there. So we're just going to throw in
This little code or this. Url and then if you want you can enter a conversion value
So that usually comes when you're actually doing sales and purchases creating custom conversions for a purchase so you can say hey
The conversion value is 10 bucks or 100 bucks or whatever it is. So for leads I usually don't give a conversion value
So we're just going to go through and click create right there
It says, okay. You've created the custom conversion
Boom, and then now we're going to do is we're going to come over here. I just want to see my custom conversions
So we come over here to this green little button right there down to custom conversions
and you can see
it's
Inactive. So how do we go through and activate this so that we can go through and set up a campaign?
well
All you got to do is come back over here to your thank you page and we're just going to refresh this right here
Really quick and it's going to go reload. It's going to fire that pixel. It's going to communicate with facebook
So now we come over here
We refresh this page and if we did everything properly it should now say active so you can see that it says active it's green
so now
We are set and ready to go and set up a conversion facebook ad campaign. So we come back over here to business tools
We can click on the ads manager
And then we can come over here to create a new campaign
And what we're gonna do right here is if you're creating a campaign for a special ad category
So if you're in real estate
You need to go through and check this but let's just say you're not so you come down here click on conversions
and we'll say
Custom
conversions youtube demo
Okay, it looks like we need to set up an ad account because it's a brand new ad account
but what we go through and do
now at this point on this conversions
We're going to go through and looks like we need to select a pixel. So the youtube demo facebook pixel
That's the one we've been using
And then the event
Is this youtube demo facebook custom conversion event? Okay
So now from here, this is where we go through set up our targeting our ad creative
So we go through and choose where we want to place and everything like that
But as far as the custom conversion setup, that's how you do it a to z
And now what facebook's gonna do is as you set up your conversion campaigns is they're gonna optimize everything
to be for people that are more likely to opt in to your landing page or if it's
Set up for buyers to be able to come through and purchase your your products and become buyers, but that's how you do it
So anyway, if you have any questions just drop a comment down below
I do my best to respond all those comments and questions
And also if you found this video helpful, go ahead give it a thumbs up
so other people just like yourself can find the solutions to their answers and or to answer their questions because um
man
This was extremely difficult to go through and find that an original pixel code
And so I had to go through message support and it was just kind of a whole mess
So I just want to break this down for you to help you out with your new facebook ad campaigns that you're creating
So if you're brand new here, make sure you subscribe hit that notification bell
My name is jason wardrop. I launch new videos every week on how to generate more leads make more money and grow your business
So with that said I will see you in the next video