Yep, Imade 120,000 dollars in sales with just $1,200 in ad spend on
Facebook. You know what, I'm just gonna let Facebook Ads manager do the talking
so check out this Instagram story that I posted a while ago guys I don't usually
show off my Facebook statistics but I'm currently reviewing my Black Friday and
Cyber Monday ads and they are looking very schmick so check this out guys let
me zoom in here for you guys if i zoom in these are the ad sets that I'm
running however if we click into campaigns that a load these are two main
ads I'm running for Black Friday purely I was running so looking at the results
then if I scroll to the right 250 for purchases off about 1500 AD ad spend and
guys raw ass 72 so many to times return of course the moneymaker is the main a
conversion of value website pressure conversions guys that is the money bomb
right there off 1.5 @k in ad spend right there so it is now week two of the
series $10,000 challenge on Facebook ads and if you're just tuning in
then this challenge is all about taking a brand new in home store and also a
brand new Facebook Ads account scaled to five digits and sales within hopefully a
single month now what is the reason for showing you that Instagram story of the
insane results that achieved last year well that that exact results that 72
times in return on adspend is a result of the strategy that I came
up with that I'm about to show you in this video so I'm about to reveal that
strategy in that exact strategy that achieved 72 times in return on adspend
is going to hopefully achieve and help me achieve that five digit sell mark
within a month so guys without further ado let's get into my facebook ads
account so like I said we - all about setup and strategies on how
I will be able to achieve that zero to ten thousand dollar mark in facebook ads
so the easiest way I find that I'm going to be able to explain all of this to you
guys is through a whiteboard right here so I will quite literally draw
everything out for you guys and guide you step by step as to what I'm thinking
or what strategies I'll be using to achieve and hopefully achieve that ten
thousand dollar mark within a month so let's get straight into it and I'll
teach you the strategy that I'll be working towards and I'll keep it as
simple as possible because we can spend days and days here talking about
strategy but I'll keep it simple with my whiteboard here so first and foremost
this will be a video first strategy and I'll bear with me here by the way might
my handwriting is gonna be so bad so it's going to be a video first strategy
like I said and we creating a PV optimized conversion campaign to drive
users to the site and prospect okay now this might all sound confusing
but like I said I'll break this all down for you in the backend of my ads manager
in a moment so bear with me so like I said PV optimized campaign leading out
to conversions and this will ultimately gather data to drive to the websites
where we'll be selling our product so there we go so PV campaigns
first and foremost will be extremely important and on that note just quickly
on videos I'm sure I'm going to get questions on how I'll be able to make
these videos and you know what sort of budget do I need to create videos and
this is a tool that I always preach which is extremely easy to use it's the
Play Set video maker guys if you haven't had to place it then links down below
and either way if you have heard of it then hopefully you're using it because
it is extremely extremely important and useful tool when it comes to Facebook
ads and snapchat ads and just making creative in general but if you haven't
heard of it it is basically a mock-up generator where you get to insert your
products and your designs and a custom text into an already made piece of
creative and piece of video as you can see here
and push it into Facebook so that's how I create my videos and assets really
really quickly and highly recommended so if you don't check it out links down
below but getting back into it firstly RPV conversions like I said so what
we're gonna do is prospect and gain that data from this specific ad set here and
then you want to create a custom audience okay custom audience and this
will be based on the percentage watched of that video so the ultimate goal here
is to create this custom audience and leverage that percentage watched via
that video and again push it back to web the website and the product okay so from
here based off of that based of that percentage watch do you want to market
to these guys and then beyond that you want to create a look-alike or run out
of space look-alike okay which will also be pushed back to the website as well
now this is the simple addition to the strategy but obviously there's a bit bit
more of a deeper sides of this all and there's intricacies that I haven't
touched on but just to quickly I guess talk to it we want to also
create that add creative that I was talking about that video and a be split
test first and foremost so all of this will be a be split tested and also
multivariate tested okay so multivariate tested and a be split tested this just
makes sure that we're getting the lowest cost per click possible and when
increasing conversions so this will all be impacted based on a be split test and
multivariate tests now now that I've got that all out of the way and I probably
explain to you the strategy that I'm thinking of you do have to be flexible
when you get results back and all this might change okay this might work for me
but it might not work for you so I highly urge you to continue
watching this series and see how this works out because I'm not even sure how
this is gonna work out at all at the moment and but let's get into the
Facebook Ads manager because I want to quickly show you now you know how to
create this step-by-step wearing Facebook Ads manager now and I've got to
obviously blank out the details here so you can see one ad set is currently
running but this is simply just a test ad set the date today as you can see
here if we zoom in is the 26th of June 2019 so this is the first day and I've
been running at this ad from not that long now but this is simply just a test
ad I'm gonna show you exactly how I'll be getting that Peavey conversions ad
and creating a custom audience based on that video so obviously I'm not going to
go into full detail here but I'll be putting up that video ad later down the
track and this is that initial test ad but once you do have that video ad up
and running you want to go into you know all tools and go into audiences and here
we want to create all our assets okay so from here we want to create a custom
audience again based on video so you want to select video and now you're
gonna select that specific video that you have up and running okay and browse
through that once you've got that you want to insert in 365 days in the past
in the past because the reason being is because you want to capture as many
people as possible obviously if this is a completely new campaign then I'll only
have a few days of data worth but I always leave it as 365 days and I'll
create an audience type for that but as you can see the drop down menu here we
want to select people who have watched at least 25% of your video now when you
think about it logically if we select 95 percent of your video you're going to
get less of an audience to remarket to or to market to in general and but
that's that's a high quality audience because if you imagine yourself sitting
through 95 percent of a video you can almost guarantee that you're
engaged with either the product or the brand but we want a larger audience
initially so we want to create people who have watched at least 25% of your
video and then obviously you're going to go ahead and choose that video so that's
how you create that custom audience in the assets library you want to go ahead
now and also create a look like audience and obviously I'm gonna have to blur
some of these audiences out but from here select your look-alike sauce you're
gonna select that specific custom audience that you've just created based
on the percentage of people but our viewing that video select the audience
location now this is dependent on who and where you're trying to market to but
for this case it'll be the US and Australia
and then select audience size now selecting audience size depends on how
much data you already have and accumulated on that pixel but I like to
stick to one percent mm absolute maximum two percent again this is the percentage
size that you want the the algorithm and you want Facebook to open up to now the
further you go up obviously the more I guess you could say the lower quality of
the audience and it's all about making sure that you've got a balance between
quality and quantity so in this case I'm gonna stick with just a 1% look like
audience and yeah from there guys like I said this all looks a bit crazy crazy
but you know give me a week and hopefully by then we'll see what happens
with this set up now like I said you know times strategy will change with
time I've got to react to what I see in terms of metrics and conversions but
this is essentially it this is what I'm going to start off with anyway so it's a
video first campaign PV conversions optimized and that's an important point
then based off that once I've you know insert it in you know let's say a
hundred two hundred dollars and I've got a significant amount of traffic coming
through not just at the website here but also to
this ad group in itself well then that's when we'll create that custom audience
based on the percentage viewed and then also create that look like audience
based off one percent and that's extremely important to so with that
being said guys I'm very excited to get this all on the way and next week we'll
talk about how exactly I went and what I've shifted around to gain those
results and hopefully those results will be decent and that I'll be up about at
that second or third week so there'll be some decent results and you obviously
see if I'll be able to reach that ten thousand dollar mark or not so it's
gonna be really interesting and guys before I leave I wanted to give a
mastery program shout out here because look guys I know this is all kind of
confusing but there's so much you can talk about in a YouTube video so if you
want to learn more about the strategies used in this challenge in detail and
become a digital marketing demigod check out the link below of this video in the
description box in the comments are we putting out the first few invitations to
pre enroll as you can see here will be prin rolling and very soon into a six
week intensive program cord social marketing mastery taught by none other
than myself the ultimate goal here this program is together like-minded students
to learn how to turn a single advertising dollar which is what I'm
trying to do in this program and what I'm trying to do in this challenge you
return that single dollar in to two dollars in profit and more by scale so
if you're interested be sure to pre enroll with the link below I'm currently
in the process of building out this program and pouring all my effort and
knowledge into it so I don't have a release date just yet for those who are
asking already but I'm aiming for the next two to three months but like I said
this is all based on you know previously experienced students I currently mentor
and also my digital marketing experience as a digital marketing manager but it's
all based on tried-and-true system so guys if you're interested make sure
that you do pre enroll before it's too late in the meantime guys I'll see you
next week thanks for watching and keep on hustling