- We're here in Miami outside the Hard Rock Stadium,
home of the Miami Dolphins and site of Super Bowl 54,
and today we're gonna have a chance
to check out what it's like to have a premium
viewing and seating experience at the Super Bowl.
So, follow me, we're gonna go inside, check it out.
[hip hop beat]
But let's rewind for a second.
[rolls tongue]
The first thing that comes this experience
is a ride to the game.
For the VIP Experience?
- Absolutely.
- What should I expect?
- Expect the Dolphins to win.
- Okay, that's a bold prediction.
[hip hop beat]
Part of this experience is we get our own
VIP driving lane so that we don't have to be stuck
in the normal people traffic.
Right past the cops, free lane all the way to the stadium.
[hip hop beat]
This is Hard Rock Stadium.
This is Dan Marino.
Go get 'em baby.
[high fiving]
Previous names have included--
Go get 'em.
Joe Robbie Stadium.
Pro Player Park.
Pro Player Stadium.
Dolphin Stadium, Dolphins Stadium.
Land Shark Stadium.
Sun Life Stadium, and New Miami Stadium.
So here's some fact about the Hard Rock.
There's 65,000 seats, it's hosted five of the Super Bowls.
In 2015 they had to undergo nearly 350 million dollars
of renovations in order to host the Super Bowl.
The cheapest seat for the Super Bowl is about 3000 dollars.
And this, this is the most expensive seat.
All right now we're inside the Hard Rock Stadium.
We are seated in The 72 Club in The Living Room Box.
This seat, if you wanna buy it for the Dolphins
regular season is 17,000 dollars for the season.
Or if you wanna buy it once, for the Super Bowl,
it's 35,000 dollars.
It's meant to simulate a living room.
It's like a plush La-Z-Boy.
Oh, oh.
[laughing]
This is nice.
This have a massage feature?
- [Woman] That's not a bad idea.
- The TV right here apparently
you can watch this game, which would be a weird thing to do
since you're at the game.
But you can also use it to watch any other game,
which would also be a weird thing to do
since you're at a game.
Oh it's a remote.
You can watch CNN, MLB Network, any of those things.
You can actually control the jumbotron with this.
That's not true.
And, you can plug your phone in
so everyone knows what a cool experience you're having,
for 35,000 dollars.
So, for those keeping score at home.
I can watch a game on the field,
I can watch a game on the iPad,
I can watch a game on the TV,
I can watch a game on my neighbors TV.
And if I pull out my phone,
I could watch a fifth game just like I do at home.
So that's what comes with the seat.
But, if you're payin' this much money
you're not payin' just for a seat.
Let's see where else this gets me.
Oh it gets me on the field, holy shit.
[hip hop beat]
[woman cheering]
We encourage screaming.
[crowd cheering]
This is literally where the Super Bowl teams
will be lined up on the sideline.
Be cooler if the New York Jets were there,
but alas, I don't think they will be.
I figure since I'm on the field
I should probably talk to the guy who helps manage it.
Todd Boyan.
He's the Senior Vice President of Operations.
So what is the best compliment
you can get from a player about your field?
- Usually if you don't hear anything that's a good sign.
But sometimes you'll hear,
"Hey, you're footing was great."
You look at two different things with the field.
Obviously people see green grass and aesthetics.
But that's actually not the most important part.
You wanna get a tight groove zone
so when they plant their feet,
their feet under them will not slide out.
So you're basically making sure the field
is in pristine condition where the playing services
but all the logos that go along with it.
- Its good.
What do you worry about more,
your lawn at home or the grass here?
- I worry about both of 'em.
I wanna make sure this one actually is a great job.
- Which one looks better though?
- This one looks a lot better.
- All right there you go, okay.
And last question, most important question arguably.
Where do you keep the Dolphin?
- The dolphin, we don't--
- Snowflake, the live dolphin mascot.
- No, we don't have one.
- That's a rumor?
- That's a rumor.
- Okay, Ace Ventura is doing you dirty
by spreading that rumor around.
[hip hop beat]
I'm gonna go talk to the man who made this all happen,
Tom Garfinkel, CEO of the Miami Dolphins.
First thing I wanna ask you about
is the Living Room Boxes.
What was the sort of thought, or origin story behind those?
- You know, just having your own little box
down in the stadium where you're down in the bowl,
you've got great seats, you've got great viewing,
you're comfortable.
You get access to this club,
which, you know we didn't want it to feel like a stadium.
We want it to feel much more elegant.
There's all kinds of different food stations.
There's a high end alcohol.
Everything you could pretty much imagine,
that you could want.
And it's all included in the price.
- [Interviewer] Being rich is famishing, let's go eat.
Go Dolphins.
[high five]
Included in this ticket, all food and drink.
So, I'm gonna go take advantage of that.
What do we got here?
- [Man] We got some floats.
- All right.
So you guys are serving booze even though you know
that Philadelphia fans are here.
- Yes. - Right?
[hip hop beat]
- It's good, it's boozy.
[talking in background]
Hello, could I get a Bud Light?
- [Bartender] Sure.
- Thank you.
[hip hop beat]
- [Bartender] Beers.
- So I'm allowed to double fist.
- Absolutely yeah.
[clinks glasses together]
All right.
Crazy, no rules.
[hip hop beat]
Given that I'd eaten all this food,
I should probably talk to the woman who made it.
Let's go talk to the woman they call Chef D.
Dayanny De La Cruz, who makes all the food
for Hard Rock Stadium.
How many pounds of food will you cook on a given Sunday?
- I'm gonna give you the best example.
I think I always think about pork butts.
I smoke my pork, pork butts,
and any beef, any ribs in the building.
So we could go easily for 5000 pounds.
- [Interviewer] Wow.
- [Dayanny] Of pork butts in the building.
- In terms of cooking for the Super Bowl.
Will it depend on what teams are in it,
or how will you--
- You know, we are the home,
so we have a lot of guests.
For us it's about capturing the city,
I mean when you come to Miami there's so much diversity.
There's so much flavor, there's so much colors you know.
Ceviche, roasted pork, cubanos.
Want you to come to our home,
and feel like you're in Miami.
- What have you learned from cooking for this many people
that the good folks at home could use.
Like a tip or a piece of advice
when they're throwing a Super Bowl party.
- You know, what I will say is, shop early for sure.
- Shop early, okay.
[laughing]
That's good.
- Prep early.
[laughing]
And I think, stay simple.
- I bet you throw a hell of a Super Bowl party.
- I am planning on it for sure.
[laughing]
- Well thank you very much. - It's my pleasure.
- I appreciate your time.
- Thank you for stopping by. - Thank you so much.
Yeah and, I believe congratulations are in order.
You are the first Latino female chef
of a Super Bowl correct?
- Yeah, no pressure by the way.
- Congratulations.
Yeah exactly.
So my ticket was expensive.
But there is one place that's even more expensive.
This is The Nine.
A set of luxury suites.
Let's go see what they got.
[hip hop beat]
Desserts.
Snacks.
Seats.
Coffee or tea.
Food.
Booze.
With more info, let's go back to Tom.
So where are we now,
and how is this different from The 72 Club?
- Well this is called The Nine.
Basically what we did was we took
the top of the hundred level and we cut off
several rows of seats and we created nine suites.
And they're outdoor suites.
So, we designed them to actually feel
like you're on the back of a yacht.
And then you go back behind the doors
it's like you're going back into the cabin of the yacht.
And back here we've got,
kitchens that you could do a full service restaurant from.
You're actually lower and closer
to the field than the Owner's Suite
which is up behind us.
So we think some of the best suites in all of sports.
- How much do these go for the Super Bowl?
- Depending on which one I think they're $500,000 a piece.
- Wow okay.
And I imagine the Super Bowl will be sold out.
- Super Bowl's always sold out.
- Yeah exactly.
[hip hop beat]
We talked to a chef, and the CEO,
and the Senior Vice President of Operations.
So, we might as well talk to at least one fan.
[stadium noise]
Wow, all right.
We're here with Sam Urboa.
We're in his Living Room Box Seats.
How long have you had these seats?
- I've had these seats for five years.
- So it's worth it?
- It's worth it.
There's no better place to be.
- And you can probably shout at the players
if you wanted to.
- Oh yeah, you know, there's some stories
I could tell but I'm not going to.
[laughs]
- You sure you don't wanna tell any of 'em?
- No.
- How are you gonna decide
who gets these seats for the Super Bowl?
[laughing]
- How good have you been to me?
[laughing]
- I feel like I've been pretty good to you.
- Oh, we just met today. - Exactly.
- You know what, I'm comin' to New York.
- All right there we go.
- If you give me some good places to go to,
we'll have a conversation about it.
- All right , I'll show you a good time.
Sam, appreciate you.
- You're certainly welcome.
Preciate you. - I'll see you in New York.
- All right sounds good.
- And I'll see you back here
in this seat for the Super Bowl.
[laughing]
[jazz music]
All right guys we're back now.
We're at half time.
Can't film the field because of rights issues.
But, you can see really well from here.
It's right in between the 30 and 40 yard line.
You're high enough that you have a good vantage point
to see the players, but close enough that you still
sort of feel like you're involved in the action.
So, I also think you could heckle the Dolphins from here
if you wanted to, but of course I wouldn't do that.
So, all right signing off.
[hip hop beat]
All right that's a wrap for today.
We got a inside look at what it's like
to have a premium experience at the Super Bowl.
We sat in the seat, ate in some of the clubs.
- [Man] What cable show is this for?
- This is not for a cable show.
- [Man] What's it for?
- This is for GQ.
- [Man] Oh GQ, Oh I'm good lookin'.
I look like Bruce Willis.
Put me on cable TV.
- We have no access to cable TV.
- [Man] What do you have access to?
- No TV.
[laughing]
[beep]
All right, that's a wrap.
We had the premium seating experience,
premium viewing experience.
We saw the clubs, where you can eat and drink.
We saw the seat.
Met some cool people.
Now I'm gonna get in my car, go back to New York.
[rumbling]
[intense music]
- Inside the lives of athletes like me.
[intense music]
- I let my clothes and my beard do the talkin'.
[intense music]
- Oh, snap.
[twinkling]
- Just gonna be real with you.
- They're gonna have professional hockey players
shoot a slap shot at me.
- [Woman] I don't think that's a good idea.
[hits puck]
- Let's see how it goes with the Wiffle ball.
Ow.
Oh I got him.