Interviewing is an essential process in building a company.
You need to understand how users might perceive your app
and what exactly their current behaviors are.
We just wrapped up our primary market-research interviews.
And we've taken away three key lessons
that we think will help you in your market research, as well.
First, prepare a list of questions.
Start with the general open-ended questions,
and prepare sub-questions that you could think
could go in the direction based on the answer
given by the user.
Second, think about the person you are interviewing.
What is the context?
What is their position, and what roles
have they played in the past?
This will help you understand the use cases
that the person could bring on the table
and also help you frame questions better.
And that brings us to our last lesson.
Three, make sure you're framing questions
to get the most value out of them.
Instead of asking questions that postulate about the future,
ask the interviewee questions that they
have a very clear answer for.
Ask them about their previous experience.
Ask them about how they felt in certain situations,
or how they acted when they came across those certain feelings.
Don't ask questions, on the other hand, that
make the user feel like they need to predict the future.
How would you feel if you had this app?
How would you feel if the app had this particular capability?
All in all, we think these three tips will get you pretty far
along in your interviewing process.
And we hope it's been helpful.
Good luck on your next interview.