Hi everyone this is Ashleigh with IWD Agency - The eCommerce Experts. Today we
are going to talk about Magento versus WooCommerce. As we all know by now
both Magento and WooCommerce are two dominating e-commerce platforms. In this
video we'll compare the similarities and differences between the two platforms by
digging into some details and usability, scalability, plugins and extensions,
security, support, pricing and more. Of course there is so much more outside of this to
be discussed so if you still have questions between these two platforms by
the end of the video hit us up at www.iwgagency.com
We're also here to help you grow your online store through marketing,
optimization, and store enhancements. We can run everything for you while you
focus on your core business, customers and products. Now back to WooCommerce and Magento
Let's get this show started. Magento and WooCommerce are both open source
ecommerce platforms that are free to use initially and entirely customizable any
part of the source code can be altered to fit the needs of the merchants there
is complete flexibility and freedom to customize every aspect of the store so
how do they differ Magento is a content management system built specifically for
e-commerce WooCommerce is an e-commerce plug-in built for WordPress which is the
CMS therefore you need to have WordPress installed to use the WooCommerce plugin
both Magento and WooCommerce are self hosted Magento is a lot more complex and
has different more powerful hosting needs compared to work immers which
generally can run on a smaller server load the more intricate hosting needs
with Magento can cause the site to run slightly slower than WooCommerce Magento
also offers two versions a free open-source version and a paid version
called Magento commerce which is targeted at larger merchants or
Enterprise businesses generally doing more than a million dollars a year
online WooCommerce offers one free version only
that has intermittent release updates what about pricing as mentioned both
Magento and WooCommerce are open source so they are free initially when it comes
to downloading the source code their long-term costs can vary pretty
drastically though unless sticking to Magento is out of the box features and
functionality the cost of extensions and platform maintenance can escalate
quickly with it being a more complex platform hosting extensions and
naturally developers come at a higher price point then there is Magento
commerce the version previously known as Enterprise which will cost a minimum of
twenty-two thousand dollars annually this price will also increase based on
annual revenue generated WooCommerce is less complex and therefore comes with
cheaper hosting costs less expensive plugins and a more affordable price
point for developers overall WooCommerce is a more economical ecommerce platform
usability from a development standpoint Magento is a more complex platform it
requires a steeper learning curve that takes some time to master WooCommerce on
the other hand is a lot more intuitive to navigate especially if the user
already has gained the know-how of working with WordPress it is by no means
a simple platform it still needs a deep hands-on approach but definitely
requires a less technical skill when compared to Magento scalability Magento
has grown to be known as the most scalable ecommerce platform out there
the open-source version does have some limited ability to scale however their
commerce version is limitless hundreds and thousands of products and orders can
be processed with ease at any given time supported product types includes simple
configurable grouped virtual bundled downloadable and gift cards WooCommerce
also has an unlimited number of products they can handle and their default
product types include simple grouped virtual downloadable external or
affiliate and variable futures add-ons and extensions Magento
offers the best features fresh out-of-the-box multi-store capabilities
from one admin panel multi-language options
layered navigation and complex configurable products WooCommerce is a
bit behind in comparison they're definitely not a lesser choice
they just don't offer the same feature straight off the box these features
however can be obtained through plugins and extensions which they do offer more
than 50,000 free plugins built for WordPress sites specifically outside of
these they are additional paid plugins - these cover any and all features
imaginable the list is endless both ecommerce platforms are comparable
with the number of extensions and plugins off it that allow you to power
up your store they both provide diversity with these however the
difference usually comes in at their price point paid add-ons are generally
cheaper and easier to install for WooCommerce than Magento since Magento
is more complex and developers offer needed to set these up and install them
correctly either way both ecommerce platforms can get your store to whatever
point your heart desires whether that's with built-in features extensions or
plugins and if these don't provide you with what you're looking for the savvy
developer can always build something custom to your specific needs
security with Magento and WooCommerce both being open-source it is up to the
store owners to ensure their stores remain PCI compliant Magento nor
WooCommerce nor WordPress are responsible for this don't leave it to
chance to possibly expose your store to vulnerabilities since Magento was built
for e-commerce they generally have more security than WooCommerce Magento
requires fewer plugins which reduces the number of security holes that might be
exploited WordPress being the CMS was originally built as a blogging platform
and doesn't have the same security systems in place as Magento WooCommerce
also requires more plugins which both in turn may increase the chance of falling
victim to fraud and attacks there are extensions plugins and
companies out there that can help with ensuring your store remains updated and
PCI compliant we're one of those companies so hit us up if you need some
help so which ecommerce platform is best for
you it's really going to boil down to your business model if you're slightly
smaller and have a limited budget to work with and less development
experience then WooCommerce is the way to go whether you're selling simple
products or a variety of them enhancing your store with plugins and extensions
can get you where you need to be as we can see here on build viscom a site that
scans the entire web and looks at what ecommerce platforms websites are using
WooCommerce is prominent with some very well-known brands but those that aren't
as e-commerce centric as we'll see with Magento here we can see on all the live
WooCommerce websites there are a lot of dot-gov
edu sites you'll also notice a large number of blog pages on sites such as
next door Tiger direct diabetes Nutrisystem and
even more as we scroll down the page this isn't surprising though as
WooCommerce as a plugin for WordPress which was initially built for blogging
purposes and content heavy purposes vs. ecommerce specifically now if we look at
Magento and Magento enterprises live websites we can see which stores they
dominate large globally known brands like Bed Bath & Beyond Nintendo Topshop
the grommet Nine West stores that are huge with a large focus on ecommerce so
with that being said if you have more financial resources advanced technical
skills and knowledge or access to these the Magento is for you they offer more
out-of-the-box features and their extensions are everything you can
possibly hope for and more so which are you going for let us know in the
comments section below if you have any questions for us throw them in there too
we want to hear from you thanks for checking in with us today don't forget
to hit the subscribe button before you watch our next video until next time