- Hey everyone, it's Rimi from HubSpot
and today we're talking all about Instagram.
Posting on Instagram from your phone can sometimes be tricky
if you're working for a company.
What if you accidentally post a photo on your personal page
that was meant to be posted on the company's page
or even worse, vice versa?
Whether you're a social media manager, an influencer,
or a one-person show,
posting from your computer can take your Instagram game
to the next level.
It can also lessen the fear of any mistakes happening
and can help you keep your personal account
logged in on your phone
and business account logged in on a desktop.
Instagram is great for business
and knowing how to use it to its fullest capabilities
is super important.
Before we jump into the steps
on how to upload to Instagram from your computer or laptop,
I wanted to quickly mention
HubSpot's free Instagram for Business Kit.
Learning Instagram for business can be a lot,
but HubSpot's kit provides a one-stop shop
to learning the tools for the platform.
You'll get templates, tips, and tricks
on when and how to post
and ways to use Instagram
to get as much out of it as possible.
Make sure to check it out
by clicking the link in the description box down below.
Now, here are the step by step tips
for posting to Instagram from your computer.
Step one.
Log onto your Instagram and click the plus sign.
A popup will show up and you can hit select from computer.
Okay, now that the easy stuff is out of the way,
we can work on selecting the right image.
Uploading from a desktop or a laptop
makes it easier to select the right image
instead of selecting something
that shouldn't be uploaded on the company page.
And picking the right image
isn't the only thing to do from your desktop.
You can zoom in, change the aspect ratio,
or add more media like other photos
you think would add to what you're trying to say.
Can you do this from your phone?
Yeah, but it can be a lot harder
to get the image to look exactly how you want it.
Uploading from your desktop
may also help with the compression of your content.
Instagram typically compresses your high quality file
when you upload from your phone
and it's said that uploading from your desktop
may help minimize the quality change.
With using your desktop,
you can also crop, add a filter,
or adjust the color saturation, brightness,
and other features.
With a larger screen
and a better image quality from your desktop,
uploading becomes not just easier but more effective.
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- Next up, add text that reflects the intention of the post.
Here, you can add any information
that people might need to know about your products,
deals you're offering,
or a different way to bring new business in.
You can also tag other accounts to increase visibility
and add a location to centralize your audience.
You can also add any relevant hashtags.
From your computer,
you can make sure your text hits all the right SEO buttons.
Now all you have to do in step number four is click share
for people to start enjoying your post.
As you continue your Instagram journey,
you might wanna take Instagram a little bit further
and learn how to use Instagram for marketing.
In HubSpot's Academy course,
you'll get two and a half hours of instruction and lessons
on how to use ads to get more followers.
And the best part about all of this is,
you'll get the knowledge and certification for this after.
Make sure to click the link down below to take the course.
Okay, so we talked about posting an image from your computer
but what about videos?
Posting from your computer
can make sure the file size isn't an issue
and you can adjust the video to meet your needs.
Same steps as before,
but instead of uploading an image, just select a video.
MP4s are the best format to upload for size and for quality.
Your video size should be 650 megabytes
for a 10 minute video.
Once your video's uploaded,
you can resize it and add additional media if you want to.
From here, you can then choose a cover photo,
trim the video for length or clarity,
and toggle the sound options.
Finally, same as with an image, just add a caption,
tag other people or brands for visibility,
and add your hashtags.
Now you're ready to post.
Instagram is one of the most powerful marketing tools,
so don't let posting only from your phone
keep you from using Instagram effectively.
Your computer is a great tool
for adding that professional flare.
As always, thank you guys so much for watching
and I'll see you next time.
Bye.
Make sure to click...
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Make sure to click the link down below to sign...
(chuckles)