- What kind of outtakes do we need?
(upbeat music)
The growth formula for your business,
here's what I'm gonna share with you guys today.
It's a big claim, 'cause this is what I believe.
I believe that it is a hell of a lot more challenging
for you to try to grow your business
if you don't decide to think big,
because every action, if it doesn't have a purpose
of where you want to end up, is gonna feel small.
It's gonna feel like it's not moving things forward.
If you do it right though and you apply this formula,
then you can actually skip challenges, skip levels,
because it's gonna change five key areas of your business
that I'm gonna share with you today.
Now, I remember one time I was talking to my buddy, Matt,
and he had just started his company, very traditional
service-based business, and the first thing he said to me
that blew my mind was, "Hey man, I really love
"what I'm doing, but I don't want to grow.
"I'm good, I'm good if we don't have too many employees.
"I'm good if things stay the same."
And I'm thinkin', what are you talkin' about?
Dude, do you realize that not growing equals slowly dying?
Write that down, circule it.
Circule it, circule it. (laughs)
Circle it!
Make sure you understand that if you don't decide
every day to grow your business that the market,
just inflation in general, is gonna slowly
cause your business to go away.
I mean it reminds me of this time I was workin' out
with my buddy, Marty, and he'd never been to the gym before,
and we start workin' out and he goes,
"Hey Dan, I just want you to know
"I don't want to get too big."
And I was like, "Dude, you let me know
"when your arms and your chest feel like they're
"about to explode, and you can stop
"at any point whatsoever,"
but I thought that was the most hilarious thing to say.
But here's what I know.
It is easier to 10x your business than to 2x it.
It's easier to decide I want to grow by 10 times
more than to double your business over the next
two to three years.
And the reason why is it changes five core areas
of your actions and thinking,
the first one is thinking.
If you decide I want to grow by 10x,
it's gonna change the way you approach everything.
It's gonna change the way you think about problems.
It's gonna change the way you think about your solutions.
It's really gonna have an impact in the stuff that you,
the unconscious mind.
I mean most people don't realize that you have
kind of the active thinking and then
you have passive thinking, and it's the thinking
you do in the shower, to working out at the gym,
to going for a run, it'll change that aspect.
The second area is really innovation.
When you're thinking about building your business,
if you're just tryin' to grow a little bit
versus 10x it, all aspects of innovations
from how you solve problems for customers,
the solutions, et cetera, are all gonna be
dramatically different than if it's just
a little bit of growth versus a whole lot of growth.
The third area is your decisions.
How do you make decisions?
Are you going to hire that key person
or are you gonna be passive about it?
Are you gonna be aggressive or are you gonna hold back?
And I feel like that part is a huge aspect
of deciding to grow.
It's the formula.
So, your decisions are gonna change.
The fourth area that's really gonna have a huge impact
on you is your communication.
I mean just think about the excitement that comes up
when you say, "I'm gonna 10x this business.
"I'm gonna grow it.
"I'm gonna create something special.
"I want to do world class."
Totally different conversation
than to be like, "Oh you know, it'd be nice,
"maybe someday to make a profit, to grow the business,
"to be something special in our community,
"in the world, in the country."
That is a totally different conversation,
a different level of energy when you communicate
when you decide to go for it.
So, I think that, number four, it's a huge one.
Just the way you communicate, the way you show up,
is gonna change.
And the fifth one that matters a whole lot
is the way you take action.
Just think about it, are you going to be decisive?
Are you going to go full on?
Are you gonna JFDI it?
Because if all you do is decide, I'd like to grow a little
bit, the way you take action is gonna be totally different.
You're not gonna have that sense of mission.
You're not gonna have that sense of crazy vision.
Just to decide, most entrepreneurs,
they don't even realize this, when they think 10x,
10 times the growth, they don't realize
that inside their brain, their body,
they start sabotaging it, they start having
limiting beliefs, they start having conversations
about like why am I, why do I, is this about money?
It's funny the things that come up
when you think that, but if you can surround yourself
with other people that really push you
to continue staying there and planning there,
and executing there, and taking action there,
it'll change your business.
So real quick, the five core areas that change
when you decide to really grow the business
is thinking is number one,
second is your decisions, third is innovation,
fourth is action, and fifth is communication,
which to me is everything, because the way
you talk, the way you communicate, the way you
kind of transfer enthusiasm, will transform your business,
so as per usual, I want to challenge you
to live a bigger life and a bigger business,
and I'll see ya next Monday.
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I will see you next week. Cheers.