- [Presenter] UKTV is part of BBC Studios,
a commercial subsidiary
of the world's leading public service broadcaster, the BBC.
In the United Kingdom, UKTV has been at the forefront
of commercial television for three decades,
captivating millions with entertainment designed
for every viewer.
And with the help of an AWS solution,
this broadcaster has elevated their media supply chain
to the next level.
- At UKTV, we try and create content
for a modern viewer
and we publish our content across multiple genres.
So entertainment, factual, natural history, and drama.
But we don't just deliver for linear channels.
We deliver for our VOD platforms.
For us, that's things like UKTV Play and AVOD.
We are highly ambitious
about getting our technology solutions correct.
- [Antony] We schedule that content.
We commission that content.
The part that we are involved with,
it's the processing of that content to get it out
and to be able to be viewed by our audiences.
Can it ensure that it's good from a regulatory perspective,
we kind of limited to have to work with the vendor
that we are using for everything that we wanted
and that's not a good place to be.
- UKTV were having issues
with the scalability of their platform
that they were currently running.
Whenever they needed to run more content
through that platform
they had to consult the third party,
which was not ideal.
They found that whenever they were generally running
three or 400% of their allocated storage quota
and they were paying a significant premium
with that third party provider
- [Presenter] UKTV realized it needed
a cost effective turnkey solution
that would allow full control over its content
at every phase of the supply chain.
But a media solution
is only as good as its ability
to ingest and process assets at scale.
They adopted the AWS solution Media2Cloud.
- We wanted something
that fit with our current architecture.
So we were looking for a mostly serverless architecture.
We wanted to minimize the amount of maintenance
that we had around looking after the systems
that we were going to run.
We didn't want to have to be managing servers
and doing updates,
and those sorts of maintenance activities.
- [Presenter] Media2Cloud from the AWS solutions library
is a ready to deploy solution
that provides users with a foundation
for ingesting and processing assets,
as an easy plugin to their overall media workflow.
- Because of the nature of the solution,
we can just essentially, within reason
give it as as many jobs as we want simultaneously
and it scales up and it copes with them.
And that's what we found
when we took our content into Media2Cloud
we were able to compress that several months period
that we'd experience prior, into three weeks.
- We are committed to cost savings
and other benefits for the business.
But something that is really important
for the whole company is sustainability.
And it's fantastic that AWS is helping us
reach our Net Zero commitments in this area.
- Media2Cloud is an event driven architecture.
What does that mean?
So that is when no work is being done
there is no compute being used.
So in that sense, you're not paying for it,
and it's not producing any carbon.
That aligns with the UKTV's goals
of being Net Zero by 2030.
- [Presenter] Beyond sustainability and cost savings,
Media2Cloud turns archives like UKTVs
into a treasure trove of data.
- After you run the analysis workflow,
then what it does is that it actually create
a layer of the machine learning's metadata
that attach with your video file itself.
Whether that you will be able to find
or search a specific phrase
or celebrity within the videos.
And all these kind of informations
can extract by the machine learnings models
by running the analysis workflow itself.
So it helps you to enrich the values of the video archive
and also allow you to have the searchability
of knowing what exactly it's within those videos
that you normally would not get.
- [Marcus] We try and create TV with personality,
and having more and rich metadata
allows our schedulers to curate and create
much better TV experiences for our viewers.
We're powered by innovative ideas at UKTV
not blockbuster budgets.
And the Media2Cloud AWS solution
is true to our mission,
to use technology in even more innovative ways.
(bright music)