- We're gonna tell you the five steps that
you need to take to get your YouTube channel up and running
and we're starting right now.
♪'cause this is how we did this ♪
♪ And way to know me ♪
- What is going on my name is Nick welcome to another video.
If this is your first time here,
and you wanna learn how to grow your channel, make videos
and all types of other YouTube related stuff start now
by subscribing and clicking the bell
so you don't miss anything.
now this is video number two in a four part series
on how to get your first 1000 subscribers,
so if you're on your way to a 1000 subscribers,
or if you have way more than a 1000 subscribers,
you're still gonna find information in this playlist.
So I'm gonna put a link to the full playlist
down in the description below.
Okay, so the very first step
when it comes to setting up your YouTube channel is
to know who you are.
Know who you are,
and know what it is that you are trying to create,
and when it comes to knowing who you are,
what I mean is know what it is that you stand for.
Know what it is that you don't stand for.
Because all of this is going to be communicated
through your video content,
and if you're wishy-washy about any of it
then it's kinda dilute what it is
that you're offering on your channel.
So know what it is that you're about,
and then know what it is that
you're going to be making your content about.
Now for the next tip,
I'm gonna bring in my friend Jeven Dovey
to share his knowledge with you as well.
Take it away.
- Thanks Nick if we haven't met before
my name is Jeven Dovey
and on my channel I typically do filmmaking tutorials.
I do a lot of product reviews,
I like to go on adventures,
and I just love helping
other creators find success on YouTube.
So I'm super excited to do this collabo with Nick,
and do this entire series with Nick
because there's a ton of information
that's gonna help you guys take your channel
to the next level.
So something you need to think about
when you're getting your YouTube channel going is
that you need to set goals,
and I think a lot of people just don't think about
this aspect of creating YouTube content.
Goals are very important.
You need to know what you're going for,
and I'm not talking about like a goal like hey
I wanna have 10 million followers.
Like that is an unrealistic goal.
You need to have goals that you can achieve,
but are a little bit out of your reach,
and so what do I mean by that?
I mean that like you need to make goals
that are based on educated guesses.
So if you're getting like five to 10 subscribers a day,
then your goal should be 20 to 30 subscribers a day.
You want to push yourself to achieve those goals,
and when you set things in place,
when you say in four months from now
I wanna have X number of subscribers,
I wanna have X number of videos on my channel,
I want to be doing XY and Z,
what it does is it puts you in motion
to actually go for it and achieve those goals.
So when you're starting your YouTube channel,
or when you're getting your YouTube channel going,
and growing it you really should be goal focused.
Put these goals like a
few months out, six months out, a year out,
but have a different set of goals
for each thing that you need to do.
Whether it's how to grow your channel,
how big you want your channel get or monetarily
how you wanna make money off of your channel.
You need to set these goals upfront
because this is what's gonna help propel you forward,
and you're actually gonna be striving for something
that's tangible that you can actually see happening,
but it's a little bit beyond what your current momentum is.
That is how you're gonna find success on YouTube.
- The next step in getting your YouTube channel up,
and running is to define who your target viewer is.
So what you wanna do for this is you wanna think about okay,
who is it that I'm actually making this content for?
Of course ,you're making it as a creative outlet,
but in addition to that you also wanna think about
the person that's going to be watching your videos,
or the groups of people that are gonna be watching
your videos every time,
and you wanna think about who they are?
What problems do they have?
What problems can you help them solve?
What things do they like?
What are they not like?
Where do they hang out online?
What do they talk about?
What insider language do they use?
All of these things are really important
when it comes to communicating to that target person
that you are trying to reach.
And the cool thing about knowing
who it is that you are trying to reach is
it helps you also know what content to make.
It helps you in all of the decisions
that you're making on your YouTube channel because
you know who it is that you are actually serving.
Which is a humongous win when it comes to being a YouTuber.
- So another step in the whole process
of getting going on YouTube is branding yourself.
And there's a few things that we need to talk about
when it comes to branding.
First is your visual look across everything
that you're creating.
So this is your icon photo,
this is your banner,
this is your thumbnails.
You have to have a specific brand,
and a specific idea across everything that you're doing.
So you need to basically create an overall experience
for when someone comes and enters into your channel,
they know exactly what's going on from visual cues
in every aspect of what you're doing.
So beyond just like your channel,
your layout, your icons everything like that,
also the content in your videos.
So for me I like to do a lot of like adventure travel,
and that's where my channel actually started.
So as you can see in my background,
I branded myself to have that those elements
just subconsciously back here because
I like to do things like climb mountains,
and sure enough there's a mountain right behind me.
One of the banners that I use all the time is this picture
of me and my wife as were exploring volcanoes in Hawaii.
So like everything's kind of tied together,
and beyond just like the visuals,
it's also the color schemes.
It's the blues, the purples, the Reds, the oranges
like that is kind of the color and the visual scheme
that I'm going for for my channel,
and it's something that I try to push
when I'm doing my thumbnails as well.
Brand is not just a visual experience,
it's also how people are seeing your videos,
and how you are on camera.
So like the way I am on camera,
I have to be consistent throughout all my videos.
The way Nick is on his videos
he's consistent throughout videos.
You are telling a viewer when they come into a video
that they know what to expect video to video
because your brand is the visuals,
and it's also the experience of
how you are getting information,
or how you are getting entertained from a specific creator.
So you need to think about brand in your overall appearance
and everything that you're offering to a viewer
when they come in to your channel.
If you don't have a consistent brand,
if you don't have a consistent way
of doing things, a consistent visual style,
then what happens is you're gonna find followers
who come in for one video,
and they're gonna be really excited about
your content for that one video.
Then all of a sudden you do another video
to different style, different brand, different kind of look
and feel to everything that you're doing,
they're gonna be questioning well
why am I here because I liked
what that creator did on this video,
but this next video is like completely different.
So I came in for like this adventure travel film,
he's climbing a mountain,
but now he's doing this video
where he's like super goofy,
and he's like vlogging,
and there's all these bright colors,
and the thumbnail looks different like
that's what I mean by brand is
you have to be consistent in everything that you do.
The overall experience for the viewer needs
to feel like they've entered into something,
and they can grasp who you are,
what you're about,
what your visual style is,
and then they can be like yes,
I wanna be a part of this creators journey,
I'm gonna hit that subscribe button,
and I'm gonna watch all the videos
that this creators putting out because I like his brand.
- Next up is there are some key things
that are important that you need to make sure that
you have set up on your actual YouTube channel itself.
For example, your channel banner is extremely important
because not only is it required
in order to verify your channel,
but it also gives insight into what
your YouTube channel is about.
You also wanna make sure that you fill out
your about me page with a full description
of what it is that your channel is about.
You also wanna make sure that you add your icon photo.
You wanna make sure in your settings that
the option for YouTube to share your content is on.
You wanna make sure that you have a channel trailer,
or at least a video in the new visitor spot,
and a video in the returning visitor spot as well
when you're setting up your channel.
You also wanna make sure that
you have a custom channel layout with sections,
and the idea here is that you want to make it easy
for people to find your content.
So with that when you add sections,
you're actually pulling in playlists into those sections,
so you are grouping content together
that people are most likely to watch together.
- So I'm gonna jump in here,
and give you a sixth tip a little bonus tip on
how to get your channel up and running,
and this is something that seems super simple,
but a lot of people don't do that,
and that is you need to just tell people
that you're doing YouTube.
If you're going after building a YouTube channel,
then people need to know that
you're doing a YouTube channel.
You don't wanna like sit in your hole sit in
your little comfy spot and just like try
to create content and build a following.
No you need to tell people.
You need to tell your friends, tell your family.
Get that first group of people excited about your content
because then they'll start sharing the content,
and that's kind of your initial base.
When I first started my youtube channel,
me and my wife were traveling non-stop,
and the people that were watching my videos
were my mom, my brother, my grandma.
Rachel's grandma, Rachel's parents
like it wasn't anyone except for
those immediate people within our family.
However, we were excited about the content we were shooting
and we were sharing it with the people around us
because that is your home base.
That is what you guys start with.
They're gonna encourage you to keep going,
they're gonna get excited about your content,
and you need to start there and then slowly grow more,
and more and more and then over time
you'll find your stride,
you'll find those videos that work for your channel,
and you'll find your niche and your community.
All right guys this is not the end.
Like we said at the beginning of this video ,
this is part of a four part series.
So make sure you watch all four videos because
there is a ton of information on
how to get your first 1000 subscribers,
and even if you already have a 1000 subscribers,
there's a ton of information in these four videos,
that's gonna help take your channel to the next level.
All right guys we'll see you in the next video.