- What is the best social network for real estate agents?
Well it's gonna be a little different from agent to agent,
but by the end of this video
you're gonna know what the best social network option is
for you as a real estate agent
or even just confirming
the one that you're already focused on hopefully.
All right, let's get into it.
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My name is Jerry Potter,
yes, it rhymes with the boy wizard,
and in this video we are answering the question
"what is the best social network for real estate agents?"
Now I've gotten to work with agents around the world
in my programs and had lots of conversations,
and what I'm gonna share
is my who, what, when, where, why framework
for choosing the best social network for your business.
And you can apply this to other businesses as well.
But in this video we are gonna focus on real estate agents.
Also, this is about marketing yourself as an agent,
not marketing the houses that you sell,
that would be a different conversation.
So I want to be clear about that upfront.
And if you are a real estate agent
and you are looking to grow on social media,
I have a special free training I'd like to invite you to
that has been changing things completely
for tons and tons of agents,
and I'll tell you about that at the very end of this video.
So make sure you watch until then.
So the who, what, when, where, why framework
for choosing the best social network for your business
is answering five essential questions before you decide.
Now the first question is
the one that almost everybody factors in
and then they just stop,
and that is who is your ideal customer
and where are they hanging out on social media?
So everybody thinks about this right,
okay, well I want to reach this demographic or this gender
or people that are interested in this
and I know this is where they are hanging out.
And that's great and you absolutely need to start there.
As a real estate agent,
obviously you need to be able to reach people locally,
so that's gonna be factored in,
and just think about where they are hanging out.
Now that being said,
most social networks have most of the demographics.
So don't rule something out based on some stereotype.
Really think about, okay,
where am I gonna able to reach these people?
Because literally in this stage, everybody,
every social network has home buyers on it, right.
Second question to ask yourself
is what type of content are you going to post
and where is it going to perform the best, okay.
So if you love doing short videos,
there are platforms that are better for that.
If you love doing long videos,
there are platforms that are better for that.
YouTube.
If you love filming quick vertical videos on your phone,
there are platforms that are better for that.
Reels on Instagram and Facebook
and TikTok videos and things like that.
So think about where your content
is going to perform the best.
That is gonna be an important factor as well.
Third question is when, when it's to scale and grow,
what strategy are you gonna use?
There's two primary ways to grow on social media
and grow your accounts quickly.
One is spending money, the obvious one.
The other one is through outward engagement,
and that is intentionally engaging on other people's content
to grow your business, build relationships,
meet new people, different things like that.
So for example,
if outward engagement is the way you expect
to grow those relationships,
Facebook Groups are great for that,
personal profiles on Facebook and Instagram
are great for that.
Meanwhile, if you're going to spend money,
then Facebook business pages are good
'cause you can spend money there.
On some types of Instagram accounts you can,
on TikTok you can.
So factor that in as you're making your decision.
Fourth question is where,
where is your competition on social media?
So this is one that I think is an amazing opportunity
for real estate agents to really think about,
and that's because what I see happening in most markets
is people go "oh, all the real estate agents are on Facebook
"so I guess I'll be on Facebook.
"That must be where real estate agents are supposed to be."
Or "All the real estate agents are on Instagram.
"So I'm gonna be on Instagram
"because that's where real estate agents
"are supposed to be."
But if you are a real estate agent on a platform
with tons of other real estate agents,
it's gonna be much harder for you to stand out, right?
So really think, do I want to be on that platform
because it's the best platform for me
and growing my business and my relationships,
or am I just joining that platform
because all the other agents are on there?
If they're on there 'cause it's the best platform, great,
but if they're just on there
'cause they followed everybody else,
you'd be much better off
being the big fish in the small pond.
So for most of the conversations I've had,
Facebook and Instagram are the big platforms
for real estate agents.
But meanwhile, there are some that are exploding on TikTok
or LinkedIn even
because they've decided to be
the big fish in that smaller pond
instead of being a sea of agents on Instagram.
And finally,
why do you enjoy one social network over another?
It's important to factor in
what you're going to enjoy being on.
Now, I would say this is less important
probably than the other four questions,
but you do want to be somewhere
that you enjoy creating the content, engaging with people,
because that's where your success is going to come.
If you go "ugh" every time you have to open the app,
you're probably not gonna be successful
even if it is a great place to reach your audience.
So do factor in what you actually enjoy.
Or if you hate social media, what do you hate the least?
You can go with it that way.
Now one of the most important things for a real estate agent
is to stay top of mind, right.
Because you stay top of mind with your sphere of influence
and you get more referrals
and that is the best way to build your real estate business.
So I want to invite you to this special masterclass,
how to stay top of mind and get more referrals
without impersonal automation.
It's an amazing opportunity on social media
and I teamed up with some real estate agents and coaches
to put this presentation together,
and I'd love to have you come and attend.
Like I said, it's absolutely free
and I do believe it'll change the way
that you look at social media for real estate agents.
If you want to learn this new system
for staying top of mind with social media,
with your community,
then check out the link on the screen right now.
I've also put it in the description in this video,
and we will see you in that special free masterclass.
Hey, thank you so much for watching.
You're not only supporting me,
but also my two tiny superheroes at home.
And if you're looking for more help
growing your business with social media,
check out the video on the screen right now.