Speaker 1 (00:00): Wondering what to put on your LinkedIn banner
to stand out and get noticed?
Wonder no more.
In today's video, I'm going to give you four LinkedIn banner ideas that you can utilize
today to spruce up your LinkedIn profile and get noticed to ultimately get hired.
Let's get started, but first for all the guidance, you need to get hired.
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My name is Cindy Makita Dodd.
I am a career strategist and coach, LinkedIn career expert, and founder of Hired Institute.
I have helped hundreds of job seekers revamp and optimize their LinkedIn profiles to get
found for opportunities.
And today I want to help you do the same.
Speaker 1 (01:00): What is a LinkedIn banner?
Your LinkedIn banner is the large photo that sits behind your profile image on your LinkedIn
profile.
Your LinkedIn banner gives you an opportunity to showcase your personality, your personal
brand, as well as your value add, which is what value you can bring to the table.
If you've been using LinkedIn for any amount of time, you must have seen the variations
of what people put on their LinkedIn banners.
And you may be wondering what to put on yours.
It may be hard to decide.
Today, I want to give you four ideas on what you could use in your LinkedIn banner, as
well as the templates so that you can create an amazing LinkedIn profile that's an extension
of your personal brand, and that really showcases your personality.
So these are the four banner templates that I use with my clients to help them create
their LinkedIn banners.
And I want to share them with you today.
So in creating yours, you can choose one of these four.
The first is something that represents your industry or target industry.
The second is a skyline with three value words.
The second is your name and the job function.
And then lastly, it's an interesting background with your favorite quote.
Okay.
Let's look at an example of these banners and how you can create yours for free today.
Speaker 2 (02:23): Okay.
So let's have a look at these LinkedIn banner ideas.
So if my industry is say finance, the first kind of banner that I can use is something
that represents my industry.
So here we can see we put money, a calculator.
It just represents the finance industry.
Second type I can use is a skyline with keywords or with three value-add words.
So if I'm in the finance industry, I might use financial advisory, wealth management,
and investment management, and you can see, I put it behind a skyline.
Next type I can use is my name and my title.
So I might say Cindy Makita, Dodd wealth and finance expert.
Speaker 2 (03:07): And then lastly, an interesting background
with my favorite quote.
So I could put any kind of image or something that's interesting.
And then a quote that I put was an investment in knowledge pays the best interest.
So it reflects my industry, but it's one of my favorite quotes, for example, right?
Let's have a look at if we were doing marketing.
If I was in the marketing industry, the first type that I could use is something that represents
my industry.
So here you could see there's motivation, marketing, and mindset.
The next one, focusing on keywords.
You can have keywords that are related to your job function or related to your industry.
Here.
We have marketing events and promotions.
Next is your name and your title.
So here I have Cindy Makita Dodd digital marketing specialist, and I've put it behind kind of
a plain background, but something that's kind of cool.
Speaker 2 (03:58): And then lastly, an interesting background
with my favorite quote.
So here we wrote, business has only two functions, marketing and innovation, and a quote that
I used is still related to my industry.
So those are examples of the four types or templates of banners that you can use as you
are creating yours.
And now I want to show you a free tool that you can use to build your LinkedIn banner.
So I want you to head over to canva.com, it's free.
You can sign up for a free account and you're going to head over to here where it says search.
You're going to type in LinkedIn banner.
So what this is going to give you is template banners on what you could utilize.
And it's really, you can see here, the variations of the different types of banners that you
can use for your profile.
You can keep the four templates that I gave you those ideas in mind as you're utilizing
or looking at the variations.
So maybe I want to click on this one.
Speaker 2 (05:04): What's great about canva is it allows you
to customize any of the templates that you select so you can spruce it up and make it
your own.
You can add your name.
You can change up the images in the background, um, based on kind of those four banner ideas
that I gave you.
So here I can edit this to put maybe my name.
I can adjust the size of it, and then maybe I want to add my job title.
So say it's digital marketing specialist.
Okay.
So those are just one of the template ideas that I gave you remember.
And here you can see, there are so many templates for you to choose from.
You can switch up the background, switch up the font, whatever suits you and your personality.
Um, let it shine.
It is a great opportunity for you to really showcase your personality.
So once I'm done, I'm going to save it as my name.
So Cindy M LinkedIn banner, and then I can download it as a PNG.
I can hit download, and then I am ready to upload it to my LinkedIn profile
Speaker 1 (06:16): Success that you've created your LinkedIn
banner.
You've uploaded it to your profile and your profile is looking great.
Now the next step is for you to download my free guide, the standout candidate toolkit.
It in this guide, I lay out step by step on how you can become a standout candidate, get
noticed by your dream employers and get hired.
A link to the download is in the description of this video.
If you liked this video and you found it useful, give it a like.
Comment below any questions you have as you are building your LinkedIn banner.
And don't forget to subscribe for more job seeker tips and success strategies on how
to land your dream job in today's job market.
I'll see you in the next video.
Bye for now.