social media tips and tricks are
everywhere in fact there's so many out
there that it can be overwhelming to
know which ones are effective when it
comes to growing your business accounts
today i'm gonna share seven social media
hacks that you can use to grow your
accounts and grow your business fast hey
everyone it's remy from hubspot if you
enjoy this video then make sure to click
subscribe and click the notification
bell for more content like this since
last year many businesses have had to go
online and many have had to depend on
social media as their main marketing
source i put together seven hacks that
are effective and will help you get the
results that you're looking for so let's
begin the first hack i want to talk
about is creating a toolkit so what does
this mean what does this even look like
so essentially a toolkit is going to be
a time saver when posting on social
media because all of your content lives
in the toolkit and all you have to do is
plug and post hubspot has an amazing
tool called the social media content
calendar and you can use this to plug in
a month's worth of content so that means
your pictures captions thumbnails
campaigns all the things can live in
this calendar and they'll be ready for
you to use and post on a daily basis
this is a free tool that you can
download so i'll have it linked in the
description box down below another great
and free hubspot resource is the social
media marketing course this course is
filled with golden nuggets of social
media tips tricks and hacks that will
teach you all there is to know about
social media marketing and creating a
strategy for business success if you
want to be a pro in this online game and
get certified then make sure you click
the link to the course down below in the
description box we actually spoke with
our friends over at hootsuite and here's
what they had to say about this if your
social content strategy is 100 reactive
that's a recipe for burnout creating
content pillars based on audience
insight will set you up for long-term
success fill your calendar and won't
have you scrambling last minute trying
to figure out what to post once you put
in the work to curate engaging content
schedule posts respond to comments in a
personalized way and stay curious about
the new features on the platforms you're
setting yourself up for success to grow
an authentic audience
moving on the next hack is batch
shooting finding time every single day
to shoot edit come up with copy is a lot
and that's why batch shooting is such a
lifesaver at the beginning of every
month pick a day to shoot at least two
weeks worth of content so that way you
have multiple photos and videos to work
with instead of scrambling to get the
perfect shot every single day hack
number three create content that people
are searching for it's true that there's
an audience for everything in the online
world but when it comes to creating
content for business growth you have to
give the people what they want to see
based on your niche if you don't know
what's trending right now or what people
are searching for there's actually a
website called answer the public that
literally tells you all you have to do
is enter in a keyword and then you'll
see a chart filled with questions that
people are searching for based on that
keyword this will make your life so much
easier when it comes to keeping up with
trends and answering relevant questions
that people have that way you can focus
on being creative and executing your
strategy hack number four create equal
amounts of video content as much as you
do photo content since marketing is done
a lot more now through social media it's
important to keep in mind the human
element and relatability that people
like to see from businesses that's
sometimes hard to communicate through
still photos only
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remember before social media took over
you'd see tv commercials of big brands
partnering with your favorite
celebrities to promote their products
these were people that we all knew and
loved and felt like we could trust that
if they're using this product then it
must be great and we should use it too
implement that same method in your
social media strategy by being relatable
and creating that sense of trust you're
not only going to be able to turn
followers into leads a lot easier but
you'll also be able to create a
community on your social media platforms
as well that brings me to hack number
five don't be scared to partner with
micro influencers these are gonna be the
influencers that have between ten
thousand and fifty thousand followers
now on social media those numbers are
considered micro but for your business
if you can partner with an influencer
that will help turn those followers into
leads
bingo micro influencers are also great
to partner with because they have
stronger relationships and they've built
more trust with their followers compared
to larger influencers the days of brands
only looking at follower accounts are
long gone today it's all about
authenticity engagement and convergence
this is why you have to make sure you're
searching for those key factors when
choosing who you want to represent you
and your brand hack number six figure
out the best times to post based on your
location and your niche you can also
check your analytics to see what times
your followers are the most active
online for instagram feed posts research
shows that right now the best time to
post is between 11am and 2pm on tuesdays
braden cohen from hootsuite told us it's
best to post first thing in the morning
because this is when people are catching
up on their news feeds lunchtime is
always great because it's when people
tend to have the biggest gaps in their
schedules and just after working hours
are effective too because people are
checking out what they missed over the
day when it comes to instagram stories
there's a lot of secret tips and tricks
on how to get more views and engagement
on them one of the best engagement hacks
i've heard of is using instagram's story
features like their pulls or their
stickers to increase your story views
since instagram wants more users to
engage more on their app using a feature
like their polls gives you a higher
chance of your profile being viewed by
more of your followers pro tip post an
engaging poll every morning before you
post any other content on your stories
instagram will show your story to more
followers and if the first couple
viewers are highly engaged with the post
it'll show it to even more people if you
do this consistently on your brand
account instagram will get used to high
engagement on your stories and might
move you toward the front of your
followers story lists there's not much
hard data behind this but the creators
that have used this method have claimed
that it helped their views and
engagement tremendously if you don't
know how to create polls on instagram
stories then make sure to check out
hubspot's blog post that shows you how
to step by step i'll have that linked
down below as well i've also noticed
that tagging your location on stories
and your in-feed posts helps instagram
to target different audiences that are
closer to you last but not least hack
number seven post relevant content that
isn't yours now this isn't something
you'd be doing often but if you see a
popular meme or trend going around take
advantage of it and share it this will
not only help create more engagement
with your followers but it will also
attract new followers as well just
because a piece of content is popular
doesn't mean that someone isn't seeing
it for the first time through your page
just remember to always give credit to
the original creator so there you have
it seven social media marketing hacks
that will help you grow your business a
lot faster if you have any extra hacks
to share then make sure to comment them
down below thank you guys so much for
watching and we'll see you next time bye
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