you we're gonna talk today about how to promote your online course okay so first things first let
me go ahead and get into this if you're watching on the youtubes do make sure that you click on
the subscribe button and also the bell so you get notified when new videos come on here is a reason
why not only because of the videos that i produce are going to be actually helpful for you and your
business but also because one person every week is going to win something so the way that you
would win something is just to subscribe to the youtube channel comment on the youtube video
and then also share the youtube videos on social media and somebody uh this last week was like gosh
how do i share the youtube video you guys on the youtube video itself you can just click on share
and it's going to give you many options what i always choose is copy link and then you can
take that link to whatever social media platform you want to say what you loved about the video
copy the link tag me in it because i'm all over the place i'm on all platforms right and then uh
and then go ahead and share it and then you will be in the running to win a thing right one person
every week is going to win something so let me go ahead and get out of that i'm gonna do a little
bit of housekeeping super quick before we get into this but i'm super excited about getting into this
because this is an achilles heel for a lot of people with their online courses but especially
you because you're a heart centered person and sometimes promo does not come second nature right
to to us as heart-centered people sometimes we feel like but am i being braggadocious let's talk
about a way to be able to do this that's going to feel good and then remain sustainable all right so
a little bit of housekeeping super quick this is the challenge that is going on in my group right
now it's the fix your online course challenge what we do is we're fixing the leaky spots in the path
to purchase your online course okay so this video is going to be going in that challenge but also
there's a post every single day in my group with this challenge okay so that group the description
i'm sorry the link is in the description of this video for my group and it's heart centered and
crushing business and that is on facebook okay so join the group and then there's a guide section
and you're gonna look for the fix your online course challenge guide and you're going to see
the whole thing there so if you're watching this in the future and you're like gosh i missed it
you didn't miss it go to the group go to the guide section look for that guide and then you'll be
able to do it just as though you were here right right now today with us okay so that is going on
another thing that is going on you guys is this august 28th and 29th this is where you need to be
every single person that is really growing their business that is really serious about doing
the things that it takes in order to grow their business now does that mean that you have to work
you know 80 90 hours a week no i grow my business in five to ten hours a week i do
other things outside of that for my business but i don't have to i choose to so it's completely up
to you on how you wish to grow your business but the people that are serious about growing their
business will be at the mastermind okay and so that's martha's mastermind.com i have a bunch of
great speakers coming in and basically what i know about people is that every 90 days you putter out
okay every entrepreneur after 90 days you putter out it's what happens it's a cycle it's typical
okay so let's instead of beating ourselves up over it what i've done is i've created an anchor
in that spot so every 90 days you get to keep going okay so make sure you're signed up for that
martha's mastermind.com is how you sign up again all right now let's go ahead and get into this so
how to be able to promote your online course all right so first of all i gotta give a shout out to
my buddy steve sims he gave me uh this mug i just saw him mike and i saw him in san diego last week
um your imperfections are your perfections can we get an amen right um so thanks steve for that
i all right so to promote your online course first of all some people avoid the community aspect of
promoting their online course okay and that's really making a massive mistake so what they
do is they try to promote their online course in a public forum so if i were to promote my online
courses in public on my public page people would have stopped following me a long time ago because
they would have felt like she's just selling stuff all the time that's not where it happens okay so
first of all you need to have a group and a lot of people are like i don't want another group
right and then i would just say well how committed are you to your dreams like let's just be real i'm
not here to like coddle you and make you feel okay about your limitations i'm here to show you like
that's a limitation it's not true how serious are you about your goals and about your dreams
right that's that's that's who i am okay i'm not gonna beat you up or anything but let's let's talk
let's have real talk here and so what i suggest that you do is you have a group now i have a way
to be able to nurture that group and i have an entire system built around how to be able to grow
a massive personal brand that's an hbr okay so if you're like i need all of that like if you want
to know how i grew all of my income streams and where we how we got to where we are right now hbr
is the method that's the system that's the blueprint is hbr so just shoot me a message here
real quick i'm going to do this on my facebook business page living the dream with martha you
can send me the message let's do this case study whatever you want to send me and we can talk about
hbr if you want to okay let me get that off of there so first of all you need a group but now how
do you promo once you have the group because just having a group isn't going to make it successful
we are world classic community building and you're about to see a community there's a
community emerging right now that is going to rock this entire world a very few people
know about this community and it's starting very well it's already started kind of um but
you're gonna hear about it here pretty pretty soon but after you have that community what we
need to do is we need to promo in the community in a way that isn't like skeezy and weird okay
because i had somebody yesterday i think it was yesterday i had somebody respond to how you grow
you know how any holes that they have in their online course building right it was in the group
and i had a post and i think they responded there and they said well i think i what i do is i talk
about the course and i talk about what i'm doing for them and i don't talk about me because i
don't want to be the star of the show it's about them and their growth i don't disagree with that
i do need to add on to that for you though because here's here's what it's really about
let's think about it this way if we were to only tell people what what our products do for them so
this is going to help you you know grow multiple income streams from home this is going to help
you do x y z da da da i can tell you all of that but does it really matter if you don't trust me
it doesn't does it so as heart-centered people you guys as people that want to change the planet
as people that put people before prophets right as people that work from their hearts
we oftentimes think okay well i can't make myself front and center i can't talk about myself too
much because it's about them it's not about me a human being isn't going to go to the fact that
it's about them until they know they can trust you that's the reality and it's something that's being
skipped over and if you skip over that you're not going to have the success that you're looking for
and it's all because of something that you believe is a limitation you believe is inherently wrong so
what we need to do you guys is this here's things that that are really helpful okay in being able to
do this where you're not just like i'm awesome and you should trust me because nobody's gonna trust
you if you say you're awesome and people should trust you right that's like the thing they won't
trust so here are some quick things beta tester testimonials okay have some people beta test your
your course have people try it out for free okay and then give you an actual testimonial of the the
program and of you okay so whenever you ask them for the testimony so they try it out for free in
exchange for a testimonial about the program and a testimonial testimonial about you as a teacher
okay that's what people are looking for they want to know that the program is going to work for them
but they want to know that you can deliver that's it's a it's a two-sided sword right
and so the beta tester testimonials that happens in your lead group that can also
happen as interviews on youtube or in facebook or whatever it can also happen there because it's so
not skeezy it's just an interview right so that can also be external to just your lead group okay
um character testimonials which i just talked about
character testimonials are where people share about you they share about who you are as a person
what you can do you guys is you can ask some friends to share character testimonials in
your lead group and where they just write it out it's not copied and pasted or anything they just
write it out what i would also have you do is put on a page on your website excuse me if you
have a website i just burped on camera sorry if you have a website put a page on your website
for testimonials what people are saying that's what i call it and then they can
scroll through and take screenshots don't copy and paste it because that can be fake
right put it in its ugly maiden version screenshot it so it can't be fake okay and so you just put
that on there and people can scroll through you can see it on my website go to withmartha.com and
go to what people are saying you're going to be able to see what people are saying
you're gonna now you promote what it does for them so a lot of times with courses and i'm gonna wrap
this up real quick a lot of times with courses what you're gonna see is people saying well i've
done this and i've done this and i've shown you i show you in this program how to x y and z and
it's not about you it's about them so this is where it's about them
what are they going to take from the program now remember you can't just do that without
talking about who you are first because they need to trust you before this even matters
please understand that if you heard nothing else they need to trust you before this even matters
okay it doesn't matter at all if they don't trust you and so with the uh with the actual telling
them what it does for them what you're doing is you're reaching into who they are as people what
they truly desire and you're showing them how to get to that point and you're saying this is what
i'm going to help you be able to do so that you can have the life that you've been wanting to have
now make sure that it's true make sure that you actually do help do that right but that's what
you're that's what that's what the copy should be reading it shouldn't be it has this many
modules and that it shouldn't be that what is it going to do for people that's what matters okay
uh and then what i would do is also and this is for evergreen purposes and then i go into
evergreen stuff in the post in today's group or in today's uh in the post in the group today
the last thing i would do is i would put a sales page on your actual website so when people find
you and they're perusing your website and they will if you're in hbr and you're doing things the
hbr way people will end up getting nosy and going to your website and starting to peruse things you
will have people buy things from your website that you do not know i remember the very first time
somebody bought something for me and i did not recognize their name and i was like oh i've made
it right that's what's going to start happening for you so get get the sales page actually on your
website and i can break down what a sales page looks like for you and stuff like that what we're
going to be doing you guys is we have a workshop on friday this is a one-time only workshop this
is not typical of what i do what i typically do is i record things and then i make them
available forever and ever that's not how this is going the first 100 people that sign up for it
get to be in it the first 100 people that sign up also will get replays nobody else gets it at all
okay exclusive workshop so what we're going to be going through in the workshop is we're going
to be going through um how to set yourself up in the market as a preeminent figure in the market
the authority in the market even if you don't have any credentials or anything like that we're going
to see what course you really should be making or what it really should be called and then how to
set yourself up as preeminent in the marketplace even if you don't have any credentials which are
massive on actually selling your programs okay so the link is in the description of this video again
it's just the first 100 people we have a lot of people in already i i sent the link live in
the group yesterday so we have a lot of people in already if you go to the link and the page
is down it means that the 100 have already been filled so make sure that you go there if you're
wanting to jump in on that okay so i'm gonna pop out of here i love you guys so much bye-bye