- Hey Y'all welcome to another WordPress Wednesday
my name is Kori Ashton and you are watching a video
that is on a YouTube channel solely dedicated
to all things WordPress.
We have over 200 videos here in our library
that can help you improve your online marketing
specifically in the world of WordPress.
And today, I want to talk to you all about
understanding if a theme that you're using inside
of your WordPress website, understanding if it's good
for search engine optimization, or if there are
some things that you should adjust.
Basically, how do I know if the theme that I'm using
for my WordPress website is good
for Google or for SEO?
Out of all the hundreds of literally thousands
of different themes that are out there, how can I trust it?
What are some things I can look at kind of under the hood
to be sure that Google loves my website,
and is rewarding me with high ranking?
There is quite a few things that you can be looking for.
One of the reasons why this is so important,
and I want you to wrap your mind around this,
is whenever a coder or developer creates a theme,
there are specific things that Google is looking for
inside of your theme structure,
or the nerd code kind of behind the scenes.
They're looking to make sure you have header tags in place,
they're looking to be sure that you have
alt tags inside of your images.
And some theme authors will be very generous
and give you the ability to have those things on your site.
Some themes that might be free themes to use
or themes that are no longer supported and out of date
might not have those opportunities.
One of the biggest things they're looking for
obviously is the responsive design,
does it look good on a cell phone
or a mobile device, an iPad?
These are the important things
that you need to be looking for.
I'm gonna give you a couple of tools right now
that you can go troubleshoot your website, run them through,
test your website, it'll spit out a report
to give you some insider tips,
and also, I'm gonna give you a bunch more videos
that you can spend more time watching.
If you wanna go super nerdy on this,
I've got plenty of videos to talk to you
about search engine optimization.
So one of the first things we need to talk about
is, basically, how does Google even see your site?
So this is one of the faster tests you can do:
you can go to Google and type in Site:
and I want you to do just your website address,
no www needed. So mine would be webtegrity.com
and the reason why this little test is so important
is because it'll spit out for you, basically,
a report that shows you every single page,
every single post, every single PDF file,
whatever Google has been able to crawl
on your domain name and index.
So here they all are, and I can click through
all of these pages and start to see what
every single page on my website looks like,
if it were to be rendered inside of a search results page.
This is so important because I need you to
go through this list and be sure that
there is no weird thing sitting here,
like a page that you accidentally published
that shouldn't have been published,
and it's sitting here.
A page that might have been default content
inside of your theme that has nothing to do what you offer.
If that page is published, those things could be
unfortunately weighing down your website,
so it is really important that you run
and go through this list,
and be sure that everything that's sitting here
looks legit and is relevant to your website.
The other thing you might be able to find is
some of these Google Snippets that need some improvement.
So I've got another video,
and I'll put the link to that here
on how to optimize those Google snippets,
and really this entire playlist is pretty phenomenal
when it comes to search engine optimization tips
and improvements for your site,
so I'll list that here as well.
The last tip I want to show you is WooRank.
If you've never used this tool, it is pretty cool.
Now the first time you use it is totally free,
you can come in here, drop in your URL, run the report,
and see how your site ranks for search engine optimization.
It's a really cool tool. I hope this helps you.
If you have question, put them in the threat below.
I'll see y'all next WordPress Wednesday. Bye Y'all.