the question that I asked the most is
how do I take on so many tasks and just
be able to make them work well I learned
a lot on my deck and growing up I grew
up in a low-income household and I
watched my dad work you job while being
in the military taking care of my mom
who is ill and then also raising me he
never complained and just somehow he
made it happen so growing up I was able
to see the strategies that my dad used
to overcome the obstacles that were
thrown his way and I saw when they
directly correlated with my other family
members to be keen small-business owners
now my upbringing was busy to say the
least and I found an engrained in my
mind that if I did not work as hard and
as often as my dad did that somehow I
would fall back into the environment
that he worked so hard to get his
daughter well now that I'm older and
wiser I know that that's not true but I
also know and can tell you that being
busy is not a badge of honor so here are
a few of the tips that I have used
levy is busy and my personal life and
also within my business first and
foremost prioritize your business your
life your family your finances
everything find out who and what means
the most to you and go from there for me
it's my family they were here before the
business and they'll be there if and
when it ends I know that if there's
something going on with my son or I have
a family crisis and I don't have
adequate staffing at my storefront it's
going to be shut down now for some of
you your business is your number one
priority it's your baby and that's okay
that's the beauty of it is you get to
prioritize whatever you want in your
life how you see fit but just keep in
mind that what you prioritize now may
not be a priority five years down the
road so once you know who and what means
the most in your life you need to figure
out what tasks need to be done and in
what way and in what order so when you
are looking at that there are a couple
different methods to use with them most
commonly for entrepreneurs nowadays in
this block method and that's when you
have your entire day scheduled out who's
already in increments it allows you to
place your event your person your task
whatever it is and dedicate your total
time and attention to that specific task
now for those of you who don't want to
plan out your day every day in the 30
minute increments a simple list with
your task at hand check them off cross
them off highlight on whatever you want
is another way that
knowing how to prioritize in your house
what these both do is that not only give
you a visualization of the tasks that
you need to accomplish but they also
reinforce one large role and that is
that we should not be multitasking
even though as women were pretty good at
it another thing that we are really good
at especially as parents is saying you
know so did you ever have that guardian
or parent or in our friend that had that
hair that always said no unless you had
somebody with you and that was that
friend if you want to sleep over you
know you had to bring that bread with
you that you maybe get a very meaty on
your parent so we do the same thing
especially when it comes to our
customers my son Frank yeah we do that
with our customers also we just we don't
want to be the bad guy and we don't want
to say no especially with the
cornerstone of our business we don't
really know to an event or an
opportunity and we want to just try and
make it work but what we need to learn
to do is to be able to say no to things
that are not going to stir it up and
it's not going to serve our business so
when you're thinking about taking on an
additional task ask yourself a few
things is this a priority
how is it going to affect my already
prioritized schedule and is this going
to help me grow personally or
professionally now if the answer is no
to that we already know what to say but
the really hard thing to do is to say no
to our clients and our customers how are
we gonna be able to do that when they're
ready to give us money because we're in
the business
right so if they're willing to give it
to us we should be able to you know
accommodate that but being able to say
no and do that effectively and
professionally to our clients is going
to help us down the road because we know
that it will affect our bottom line and
we need to be able to do what's best for
our business my next tip is a huge one
that has completely changed my life
and that's on me automate automate and
if you can delegate not only and I a
wife a mom and an entrepreneur I am also
a professor at the same University where
I'm obtaining my doctorate and I'm
usually teaching about four courses a
semester I told you all I have to stay
busy right so with those four forces get
loaded into my learning management
system the very first thing I do is I go
in and I find in any way that I can
possibly army so that's announcements
emails reminders hoping weeks when they
need to be closing weeks than they need
to be any type of automatic grading that
I can utilize I am all for it and I am
setting that up before the course even
starts what that allows me to do is just
spend less time managing my course and
managing the information and the
managing all of that grading and spend
more time making sure that my students
receive the best content and the best
they can possibly have in that short
period that I have with them now take an
example and think about one business
what is the business can you army
usually its marketing email social media
are the two biggest ones so if you
haven't loved me like mine and you're
sending out commotion first the month
and you're also you're doing your mind
you know at the end of the month usually
our company's how our promotions set out
six months to a year in advance why not
sit down take the 30 minutes to an hour
create those emails schedule them out
and have a little automatically sent out
to your client base it doesn't take very
long and it's one less task for our
berating busy first day of the month and
then end week when worst crunching
numbers trying to make all of our sales
exceed last year's social media is
another really great one on to me except
we're not going to do it six months out
I usually do in faculty so I'll sit down
on your on like a Sunday and kind of
planned it all out but doing so when
that week allows us to also incorporate
little things that happen in our society
I mean Disney didn't even know that baby
you're gonna blow up the way it did and
we just read the challenge from back in
2010 so sitting there during the week I
was able to incorporate those things
that are having happening in our society
and are socializing me to put that in my
marketing so I'll sit down and I will
put out what I want to be on social
media what means to be on our social
media and then also where it can be
posted to which social media platform
they know they all
and then also what day and time because
those funny little algorithms keep
changing and people are on different
platforms
all the time so you make sure that were
hitting those at those peak times so
social media is also a really great one
that you can delegate out especially if
you have the younger generation already
a part of your team they love being on
social media so why not go ahead and
delegate it out to them if it's a whole
point of delegating is allowing you to
work on your business instead of in it
so my final tip going on
it's self-care and I didn't even realize
that this was even a tip or something
that I really need to focus on until
about a year ago so self-care really is
essential care you need to be able to
invest in yourself socially emotionally
thankfully all of those aspects of your
life you need to also be able to find a
way to center yourself restore yourself
to recharge yourself because you can't
pour from the empty cup and we all know
they're running our own businesses can
deplete that cup very quickly you need
to be able to practice a mindfulness
letting go of things that you cannot
control in people who do not bring out
and incorporate the best in you because
everyone is going to have an opinion
about how you run your business but at
the end of the day the only opinion that
matters is your own
small changes equal big results make
them and watch yourself and your
business flourish you are doing things
that people only dream about
so keep hustling and inspiring because
you never know who's watching thank you
you
[Applause]