hey guys
so in today's video i'm going to teach
you how to do manual keyword campaigns
manual campaigns can seem hard or
intimidating at first to set up but i'll
show you how to do it in really easy
simple steps and it won't even take you
long at all so this is actually episode
two of my amazon ad series videos so if
you have not seen that video yet maybe
watch the video first and then come back
to this one so first i'm going to show
you how to create profitable manual
keyword targeting campaigns and right
after that i'm going to share seven tips
with you now you can have better acos
and have more profitable campaigns okay
so let's dive right into it so to create
your amazon ad keyword campaign just
click on the create campaign button and
then it will take you to this screen and
then once you are on this screen just
click on the continue button and that
will take you to this screen so here you
simply put in your campaign name and i
would suggest putting in your asin or
the title of your book so you can easily
recognize which book you're targeting
for what campaign and then after that as
part of your title just puts what type
of campaign is so is it an auto campaign
keyword campaign is it just broad
targets or is it product targeting or
category targeting just be specific so
you can easily see what campaign is what
then next if you have portfolios or want
to have portfolios that is basically
where you can organize your campaigns
into different categories and folders
you can do that but you can also just
leave that blank totally fine and just
below that you can select what date you
want to start the campaign and by
default amazon will show today's date
and i would just leave it on that
and then the ending date i would just
leave blank amazon also recommends
having no ending dates so i would just
leave the default setting if you ever
want to pause the campaign you can
mainly always pause it and stop running
if you need to stop spending money or if
the campaign is not good so next we have
the daily budget amazon recommends doing
10 dollars per day for your daily budget
i would recommend starting a bit lower
if you're new to running ads and you
have no reviews on your books just so
you can test the waters a bit easier
without wasting too much money if the
campaign is not going to perform well i
would recommend starting with five
dollars a day for your daily budget that
way you spend less money when you're
first launching your book but it's still
significant enough to get enough clicks
and sales and enough data for you to
manage your campaign after it's been
running for a couple weeks if your ad
budget is too small you're not going to
get enough data fast enough to properly
manage your ad you want to get a lot of
impressions that result in a lot of
clicks which then hopefully results in a
lot of buys anyway you can tell your
campaign is doing good is if your a cost
is low alright so after you have entered
in your daily budget then you click on
manual targeting and once you've done
that you can scroll down on your screen
and this is where you have your bidding
strategy amazon recommends doing dynamic
bids up and down and what the up means
is that amazon is allowed to spend as
much as 100
more than the original bid that you
entered in and down is where amazon can
decrease your original bid so amazon ads
algorithm has some predictability as to
whether a customer is going to buy a
book or a product or not and if amazon
thinks that customer is more likely to
buy your product it will charge you as
much as 100 more for you to get that
impression in that click for that person
who's potentially going to buy your book
and if amazon doesn't think that the
person is going to end up buying a book
it will decrease your bid so it is
amazon's recommendation to do up and
down but from my own experience doing up
and down with a brand new book has not
always worked the best so i like
starting with down only which means
amazon will charge as high as the bid
that i set or lower so this is also a
good strategy if you have a lower
budgets or you don't have as much money
to spend on ads that way you're not
going to waste as much money so my
recommendation is starting with down
only and then once your campaign has
proven to be successful and the a cost
is good then trying up and down to see
if that further improves the campaign
and if not then you can revert it back
to that only how it was before all right
so after the campaign bidding strategy
scroll down further and this is simply
where you're going to search and select
the book that you want to advertise and
like i said before i would only target
one book per campaign that will give you
more control and more specifics for each
individual book alright so now when we
scroll down further we're going to see
the manual targeting and this is where
we have the option to do keyword
targeting or product targeting in this
video i'm going to show you how to do
keyword targeting and in the next video
i'm going to show you how to do product
targeting alright so just make sure your
keyword targeting selected and then once
that is done
you will see a keyword targeting screen
appear just below that where amazon will
show you the suggested keywords that
amazon thinks is relevant or good for
your book so you can scroll through that
list and see which keywords you think
might be relevant either a lot or a
little bit don't choose keywords are not
relevant at all first start your
campaign with the most relevant keywords
that you can find from my experience the
suggested keywords from amazon are not
always the best so what i like to do is
use my huge keyword expander tool that
i've released for free and type in the
the main keywords for that book that i
want to rank for and see what's the
suggestions that amazon has and use some
or even all of them for the campaign if
you have a smaller budget for your ad
campaign i would choose less keywords if
you have a bigger budget i would choose
more keywords so for this section where
it says keyword targeting there are a
few very important settings that i would
recommend you do especially if your
budget is smaller for your campaign as
you will see here there's a section
called bid and then suggested bid i
would recommend changing that to custom
bid and the reason i would make a custom
bidding is that for kindle direct
publishing books the profit margins can
be very low so the lower the price of
ebook the lower your bidding should be
because you will need a certain amount
of clicks to get a sale and in order to
do it profitably you need to bid low
enough so you can get enough clicks so
as you can see on the screen here if
your book is 5.99 i would start with a
bid between 20 and 24 cents if your book
is 6.99 i would start between 30 and 36
cents if your book is 7.99 i would start
with a bit of 40 to 48 cents if your
book is 8.99 i would start with a bid
between 50 and 60 cents and if your book
is 9.99 i would recommend starting with
a bid of 60 cents to 72 cents i myself
like to be on the higher sides just to
get data faster when you first launch a
campaign but just bid with whatever you
are comfortable with yourself and then
if you're not getting enough impressions
and clicks you can always slowly start
increasing your bids and then that
should help you get more impressions and
more clicks so next we have the filter
buying and the different match types
there's broad phrase and exact so if
your budget is a bit low i would
recommend starting with broad only and
letting that run to see which keywords
are doing the best and then maybe adding
those that are getting sales as phrase
and exact later on but if you have a bit
of a higher budget and you want to get
data and sales faster especially during
your launch period i would recommend
doing broad phrasing exact at the same
time just to get that much more exposure
and momentum at the beginning so exact
is obviously just the exact keyword with
no other variations
phrase would be the search term that you
entered in to be targeted with
additional words in front of it or
behind it and then broad match would be
keywords that either have the keyword in
it and other words with it or just
keywords that are similar to it but not
necessarily same keywords broad will
give you the most exposure and the most
impressions because it is the most
general and not always as relevant to
your book as the other ones but broad is
also the best way to find new keywords
that can convert really well for your
buck the other thing about broad is it
tends to be the cheapest for cost per
click and exact tends to be the most
expensive so also just keep that in mind
it doesn't always have to be that way
but generally that's how it is broad is
the cheapest phrases bit more expensive
and exact tends to be more than the
others alright and as you can see amazon
has some suggested keywords that you can
add from my experience the suggested
keywords from amazon are not always the
best to add but i do always like to just
scroll through the list and see what
keywords they recommend and any keywords
that tend to make the most sense i will
click on add for broad phrase and exact
match so once we have added all the
amazon suggested keywords we're going to
click on enter list and add our own list
of keywords and how i like to do that is
use my free chrome extension the huge
search suggestion expander and type in
the most relevant keywords and see what
other keywords amazon suggests that
people are searching for and then i
download the list and i do it with maybe
the top five keywords that i want to
rank for organically and see all the
suggestions that amazon is bringing up
and then adding all of those to the list
here the lower you budget the fewer i
would choose to start with and the
higher your budget the more i would
choose to start with obviously the more
keywords you have the more exposure and
more clicks you're going to get but that
doesn't always necessarily have to be
the best both ways are fine and the most
important thing is that you start your
campaign and you slowly just add on to
it and add on to it as you get
profitable keywords that are converting
well with a good acoust all right so
once you've added all your keywords the
next one you scroll down is negative
keyword targeting but for now we're
going to leave that blank since we don't
know it what keywords will not perform
well in my first video i do show you
exactly how to do negative keyword
targeting so if you want to learn more
about that just watch the first video in
the series alright so good job now
you're done with the campaign and you
can click on launch campaign and then it
will go into review for amazon and then
usually within a few hours or at least
the same day the campaign will go live
unless there's some rejects points and
then they will send you an email but
that rarely happens that normally only
happens if your book doesn't qualify to
run ads alright so here are some tips to
get better performance with your amazon
ad campaigns and get them more
profitable so if you have an amazon ads
campaign that is not doing so well not
getting enough impressions and is not
getting enough clicks i would recommend
adding at least 30 more keywords to give
amazon more choices to run ads for a new
book or product the other thing you can
do is if you're not getting enough
impressions and clicks is increasing
your cost per click the higher the cost
per click is the more chances you're
going to have to get impressions and
then with the impressions to get clicks
i would increase my bids by a few cents
made two to three cents maximum five
cents not to get too aggressive but it's
totally up to you how much you want to
increase it by all right so the next tip
is about a cost if you have a campaign
that has a really bad a cost you can go
into your campaign and first look for
targets that have a really high a cost
so maybe a keyword or a product target
has an a cost over 100
at that level you're just wasting too
much money so instantly just pause those
targets just to stop the bleeding and
stop the wasting of money next i'll look
at targets that have an acos of 40 and
higher
and in lower dose bits you can lower the
bids by three to five cents just to
decrease the amount of impressions and
clicks you're going to get to see if you
can get that target to be profitable
sometimes sometimes when you lower the
bid on a target that is getting sales it
will start being profitable the whole
point of ads is to get sales profitably
then next i would look at any targets
that i've spent more than five dollars
and have gotten no sales and pausing all
of those if you spend five dollars on a
single target without a sale that is
just not a good targets and you're
wasting your money so just pause it and
it'll be much better next i would look
for targets that have spent a few
dollars and have gotten five to ten
clicks but no sales and lower those
spins you can lower those bids between
three to five cents or whatever you feel
comfortable with obviously the lower the
bid the less impressions and clicks
you're going to get next you can also
add negative keywords for the keywords
that are performing the worst you can do
by looking at your main dashboards and
more importantly looking at your search
results we can see exactly what keywords
and what targets are getting clicks and
how they're performing and like i said
before if you want to see how to do that
just watch the first video in this
amazon ad series now the biggest thing
to keep in mind with amazon ads is that
ads are an investment i don't recommend
spending any money on any investments
that you're not willing to fully lose
with your book you just don't know if
your ads are going to be profitable not
maybe you're going to spend money and
not get any sales because something's
wrong with your book where you title
where you cover or the pricing there's a
lot of variables that can go into making
a good campaign and a bad campaign and a
lot has to do with your book and your
back-end keywords so it is possible to
get your campaigns to be profitable but
not all i have spent a hundred thousand
dollars on amazon ads between fba and
kdp
and some campaigns will never be
profitable and you have to just be
willing to accept that
and anyone telling you that every
campaign can be profitable is lying to
you it's just not true amazon ads are
not the easiest thing to learn at first
but i'm going to do my best to tell you
everything that i've learned over the
last couple years and make it as easy as
possible for you to have success with
the amazon ads i'm going to share all
the tips i know all the tricks i know
and not hold anything back i want to
help you do really well with amazon kdp
and help you make a meaningful income i
hope you've liked this video if you have
please share the video with your friends
leave a like leave a comment and
subscribe to the channel and in the next
video i'm going to teach you how to
properly do product targeting and
category targeting alright see you next
video