[APPLAUSE]
TIM COOK: Hello MIT.
[APPLAUSE]
Thank you.
Congratulations class of '17.
I especially want to thank Chairman Millard, President
Reif, distinguished faculty, trustees, and members
of the class of 1967.
It's a privilege to be with you today,
with your families and your friends on such an amazing,
important day.
MIT and Apple share so much.
We both love hard problems.
We love the search for new ideas.
And we at specially love finding those ideas, the really big
ones, the ones that can change the world.
I know MIT has a proud tradition of pranks,
or as you would call them, hacks.
And you have pulled off some pretty great ones
over the years.
I'll never figure out how MIT students sent that Mars
Rover to the Kresge Oval, or put a propeller beanie on the Great
Dome, or how you've obviously taken over the president's
Twitter account.
[LAUGHTER]
I can tell college students are behind it because most
of the tweets happen at 3 AM.
[LAUGHTER]
I'm really happy to be here.
Today is about celebration.
And you have so much to be proud of.
As you leave here to start the next leg of your journey
in life, there will be days where you will ask yourself,
where is all this going?
What is the purpose?
What is my purpose?
I'll be honest, I asked myself that same question,
and it took me nearly 15 years to answer it.
Maybe by talking about my journey today,
I can save you some time.
The struggle for me started early on.
In high school, I thought I'd discover my life's purpose when
I could answer that age old question, what do you
want to be when you grow up--
nope.
In college I thought I would discover it
when I could answer, what's your major--
not quite.
I thought that maybe I discovered it
when I found a good job.
Then I thought I just needed to get a few promotions.
That didn't work either.
I kept convincing myself that it was just over the horizon,
around the next corner.
Nothing worked.
And it was really tearing me apart.
Part of me kept pushing ahead to the next achievement.
And the other part kept asking, is this all there is?
I went to grad school at Duke looking for the answer.
I tried meditation.
I sought guidance in religion.
I read great philosophers and authors.
And in a moment of youthful indiscretion,
I might even have experimented with a Windows PC.
[LAUGHTER]
And obviously that didn't work.
After countless twists and turns,
at last, 20 years ago, my search brought me to Apple.
At the time the company was struggling to survive.
Steve Jobs had just returned to Apple
and he had launched the "Think Different" campaign.
He wanted to empower the crazy ones, the misfits, the rebels,
the troublemakers, the round pegs in the square holes
to do their best work.
If we could just do that, Steve knew we could really
change the world.
Before that moment, I had never met a leader with such passion
or encountered a company with such
a clear and compelling purpose, to serve humanity.
It was just that simple, serve humanity.
And it was in that moment, after 15 years of searching,
something clicked.
I finally felt aligned, aligned with a company that
brought together challenging cutting edge work with a higher
purpose, aligned with a leader who believed that technology
which didn't exist yet could reinvent tomorrow's world,
aligned with myself and my own deep need
to serve something greater.
Of course at that moment I didn't know all of that.
I was just grateful to have that psychological burden lifted.
But with the help of hindsight, my breakthrough
makes a lot more sense.
I was never going to find my purpose working
someplace without a clear sense of purpose of its own.
Steve and Apple freed me to throw my whole self
into my work, to embrace their mission and make it my own.
How can I serve humanity?
This is life's biggest and most important question.
When you work towards something greater than yourself,
you find meaning.
You find purpose.
So the question I hope you will carry forward from here
is how will you serve humanity?
The good news is since you're here today,
you're already on a great track.
At MIT you've learned how much power science and technology
have to change the world for the better.
Thanks to discoveries made right here, billions of people
are leading healthier and more productive, more
fulfilling lives.
And if we are ever going to solve some of the hardest
problems still facing the world today,
everything from cancer to climate
change to educational inequality,
then technology will help us do it.
But technology alone isn't the solution.
And sometimes it's even part of the problem.
Last year I had a chance to meet with Pope Francis.
It was the most incredible meeting of my life.
This is a man who had spent more time
comforting the afflicted in slums than he
has with heads of state.
This may surprise you, but he knew an unbelievable amount
about technology.
It was obvious to me that he had thought deeply
about it, its opportunities, its risks, its morality.
What he said to me at that meeting,
what he preached really, was on a topic
we care a lot about at Apple.
But he expressed a shared concern in a powerful new way.
Never has humanity had such power over itself,
yet nothing ensures that it will be used wisely he has said.
Technology today is integral to almost all aspects
of our lives.
And most of the time it's a force for good.
And yet the potential adverse consequences
are spreading faster and cutting deeper than ever before.
Threats to our security, threats to our privacy, fake news,
and social media that becomes antisocial.
Sometimes the very technology that is meant to connect us
divides us.
Technology is capable of doing great things,
but it doesn't want to do great things.
It doesn't want anything.
That part takes all of us.
It takes our values and our commitment
to our families and our neighbors
and our communities, our love of beauty and belief
that all of our faiths are interconnected--
our decency, our kindness.
I'm not worried about artificial intelligence
giving computers the ability to think like humans.
I'm more concerned about people thinking like computers,
without values or compassion, without concern
for consequences.
That is what we need you to help us guard against.
Because if science is a search in the darkness,
then the humanities are a candle that shows us where we've been
and the danger that lies ahead.
As Steve once said, "technology alone is not enough.
It is technology married with the liberal arts married
with the humanities that make our hearts sing."
When you keep people at the center of what you do,
it can have an enormous impact.
It means an iPhone that allows a blind person to run a marathon.
It means an Apple Watch catches a heart condition before it
becomes a heart attack.
It means an iPad that helps a child with autism
connect with his or world.
In short, it means technology infused with your values,
making progress possible for everyone.
Whatever you do in your life and whatever we do at Apple,
we must infuse it with the humanity that each of us
is born with.
That responsibility is immense.
But so is the opportunity.
I'm optimistic because I believe in your generation,
your passion, your journey to serve humanity.
We are all counting on you.
There is so much out there conspiring to make you cynical.
The internet has enabled so much and empowered so many.
But it can also be a place where basic rules of decency
are suspended and pettiness and negativity thrive.
Don't let that noise knock you off course.
Don't get caught up in the trivial aspects of life.
Don't listen to trolls.
And for God's sake don't become one.
Measure your impact on humanity not in likes
but in the lives you touch, not in popularity
but in the people you serve.
I felt that my life got bigger when
I stopped caring what other people thought about me.
You will find yours will too.
Stay focused on what really matters.
There will be times when your resolve to serve humanity
will be tested.
Be prepared.
People will try to convince you that you
should keep your empathy out of your career.
Don't accept this false premise.
At a shareholders' meeting a few years back,
someone questioned Apple's investment and focus
on the environment.
He asked me to pledge that Apple would only
invest in green initiatives that could be justified
with a return on investment.
I tried to be diplomatic.
I pointed out that Apple does many things,
like accessibility features for those with disabilities,
that don't rely on an ROI.
We do these things because they're the right thing to do.
And protecting the environment is a critical example.
He wouldn't let it go.
And I got my blood up.
So I told him, if you can't accept our position,
you shouldn't own Apple stock.
When you're convinced that your cause is right,
have the courage to take a stand.
If you see a problem or an injustice,
recognize that no one will fix it but you.
As you go forward today, use your minds and hands
and your hearts to build something bigger
than yourselves.
Always remember, there is no idea bigger than this.
As Dr. Martin Luther King said, all life is interrelated.
We are all bound together into a single garment of destiny.
If you keep that idea at the forefront of all
that you do, if you choose to live
your lives at that intersection between technology
and the people it serves, if you strive to create the best,
give the best, do the best for everyone, not just for some,
then today all of humanity has good cause for hope.
Thank you very much.
And congratulations class of 2017.
[APPLAUSE]