What are the conclusions that we can draw from this experience of me not posting
or being active on social media for 30 days.
And what you can see is I'm still getting steady $20,000 per month
during that month that I was not posting anything.
What's up, everyone. Welcome back to my channel, the best place for new coaches,
content, creators, and entrepreneurs in today's video.
I want to share with you some of the learnings that I picked up during the time
period where I didn't post a single piece of new content on Instagram for
basically 30 days from February 1st, all the way until the end of February,
I haven't posted a single thing. And throughout this period,
I actually caught a lot of trends and patterns and how I found these trends and
patterns is the fact that in my business,
we have a spreadsheet that basically tracks a lot of the KPIs,
key performance indicators in different departments of our business.
We track our social media metrics or sales metrics or customer support metrics,
and so much more. And as I was tracking these metrics week after week,
I noticed a lot of key learnings and patterns based off of
my post inactivity. And so in this video, I'm going to break down three things.
Number one, my learnings, what I observed through not posting for 30 days,
number two,
what I would recommend as a final conclusion based off of this experience and
number three,
how this experience actually compares to my others experience on different
social media platforms like podcasts and YouTube, let's say.
And so if you're interested in diving deep with me, then keep watching.
All right. So learning number one, and that is,
I lost a lot of followers and not posting consistently on the feed
actually really stunted my growth. So as you can see from this scorecard,
I stopped posting around early February and you can see a dramatic drop
when it comes to new Instagram followers on my account.
And when I actually look at my analytics,
I see a lot of unfollows and I'm seeing a pattern that it relates to the
time period where I stopped posting on my Instagram account.
Whereas if you look at the previous weeks where I have been relatively
consistent posting constantly on Instagram feed,
you'll notice that the numbers are much higher and there isn't a huge,
significant drop with some outliers here and there.
But the moment that I stopped posting as much or not at all,
this is where we start to see a huge decrease look at this month, right here.
This is my all-time low when it comes to new follower growth.
The second observation that I have is less posts equals less
reach. As you can see,
when it comes to reach the moment that I stopped posting any content on
my Instagram account.
You'll also notice a major decrease in reach versus the other times
where I've been posting on my Instagram consistently,
you can see that my reach hits the six figures and even multiple
six figures in accounts that my account has been able to reach through content,
but in particular during this time period, also,
when I experimented a lot with Instagram real specifically.
So if you head over to my account,
not only was I posting a lot of shareable content like this,
but I was also posting a lot of Instagram reels,
which allowed me to get even more reach.
But as you can see with my weekly social media tracking,
you'll notice that during that time period,
when I was doing a lot of Instagram reels,
you'll see a huge uptick when it comes to accounts reached. Now,
even though so far,
I've shown you how posts actually relate to lower reach and even lower
growth for your Instagram account.
The interesting trend that I saw is that even though I didn't post on my feed,
whenever I posted on my stories, I actually got more views than I usually do.
And I have a little bit of a theory around this.
Maybe the fact that I haven't been posting on my feed when my father has
actually seen me post something, even if it's on my stories,
they are more inclined to click on it and watch it.
And so that's an interesting trend that I saw throughout the 30 days is that my
Instagram story views actually increased during that time period where I wasn't
posting a lot on my feet. Now, moving on to the second part of this video,
which is what are the conclusions that we can draw from this experience of me
not posting or being active on social media for 30 days.
The first one is if you are driving traffic to a paid offer,
let's say you're a business owner and your sole platform that you rely on to get
leads on is Instagram, then consistency matters.
And I know that I've preached this a lot, be consistent,
even if it's posting once a week,
be consistent or even any other social media expert will tell you the same.
However,
I do hope that this video really paints the picture data-wise of how not posting
consistently can actually affect the growth of your account.
And also the reach that you're potentially getting. Now,
this isn't to say that you can't just rely on Instagram,
because I know that for a beginner, who's just starting out,
maybe being on more than one platform can be a huge headache and you want to
stick to Instagram and minimum. What I'm saying is just be consistent.
And actually in my paid program, the boss Graham Academy,
we've had tons of our own clients sign their own clients using Instagram alone.
And if you want to learn how I personally went from creating free content online
to suddenly building a six and seven figure business,
make sure you check out this free training that I have right here inside.
I shared the entire process of how I went from free content creation to
monetizing my audience to now having a six and seven figure business.
I also throw in three free trainings on content creation,
niching scaling up and also building your first social media funnel on Instagram
alone.
So check the link in the description box or in the comment section below to
check out this free training. Now moving onto my second conclusion.
And that is the more you post. The more reach you get.
This is very different from the first conclusion that I had just mentioned,
because the first conclusion that I had was more about consistency.
So as a baseline, you should at least be posting once a week minimum.
If you want to actually see a little bit of traction on account.
But my second conclusion right now, where I talk about the more you post,
the more reach you get, what I'm specifically saying.
And what I learned from this experience is that I should actually be posting
more often on Instagram alone,
because what I noticed when I was looking at my spreadsheet is there was a week
where I was posting maybe four times a week,
instead of one time a week or two times a week,
which is what I was kind of doing before.
And I noticed that I got way more reach than I usually do.
And so what I'm saying here is that if you have capacity to try to
post more content, now, if your goal is to just be consistent,
and that is your main goal,
once a week is fine because you want to build the habit of posting consistently.
But if you want to accelerate the reach and the eyeballs that you're getting on
your Instagram account,
you're going to want to post a little bit more often than just once a week,
for instance, three times a week or even four times a week or more,
if that's something that you can do, because if you really think about it,
the more posts that you do,
the more chances that that one post could go viral or that one post could really
hit home for a group of people and is reshared all around.
And so more volume equals more chances of share-ability and virality.
It's very similar to YouTube as well.
The more videos that you post on this platform,
the more chances that the YouTube algorithm may pick it up.
And so I want to apply the same concept to Instagram because based on the data
that I've been seeing, it seems to trend that way.
Now let's say you're someone who is ready and has capacity to add one more
platform to your social media or business strategy. Well,
this leads into my third conclusion and that is having a more evergreen friendly
or SEO friendly platform to support your Instagram strategy can really lessen
the blow for those times or moments in your business where you can't be
consistent.
When I'm talking about SEO friendly platforms or evergreen friendly platforms,
I'm talking about platforms like blog writing with Pinterest attached to it so
that you get Pinterest traffic on evergreen almost,
or even podcasting or YouTube thing.
These are all different platforms that can afford you more Slack on the days
that you don't feel like being consistent.
What I mean by seeing the positive effects of having a platform that allows you
to be more searchable and also have a more evergreen strategy
is even though I had a huge decrease in follower growth
and also a huge decrease in profile visits,
as well as a huge decrease in accounts reached when it comes to my YouTube
channel during that 30 day time period,
I also wasn't posting any content on YouTube. However,
the decreases aren't as bad. So for example,
my subscriber rate is still pretty steady. Now, of course,
it's still lower than usual. However,
the amount of new subscribers that I get on YouTube during the 30 days is almost
no different during the time period between December all the way until now.
And so the subscriber growth has been more steady versus on Instagram.
The same applies to my view count. Now, again,
it's still a little bit lower than I would like, however,
it's still pretty steady and the decreases aren't as drastic versus on
Instagram. Another really interesting thing too,
is I also track the amount of downloads that my podcast gets,
and I have not been posting any content whatsoever on my podcasts
for a really long time.
I think the last time that I posted content was back in July of
2020, but you'll notice that I'm still getting steady downloads.
Of course,
when I compare the data from last year when I first launched my podcast and also
when I was consistent with my podcast,
I had about anywhere between 3000 to 5,000 to even 7,000
downloads per month. And so, as you can see,
there is a huge decrease in downloads for podcasts,
but I am still really surprised that people are still listening to this podcast,
despite me putting it on pause since last year. Now,
if you are someone who is a podcast listener of mine, don't worry,
we are relaunching the podcast this year,
so I can expect these numbers to be higher,
but I want to show you guys how important it is or how awesome it is to
have a platform that is a little bit more searchable that allows you to get
traffic without you needing to post all the time.
So what I mean by this is let's take YouTube as an example.
If someone searches Instagram content ideas,
a video that I posted nine months ago will show up in search and will still help
me get more subscribers and get more views. The same thing goes for podcast.
If someone is searching for a particular topic,
there is a chance that my podcast episode might show up in search as well.
Whereas for a platform like Instagram,
Instagram requires a little bit more consistency because the search capabilities
aren't as refined as more rich media platforms like YouTube or podcast,
another social media strategy that has been bringing me passive traffic,
even though I didn't post for 30 days are my blog posts and my Pinterest.
So over on my website, I have blogs that I wrote last year,
as you'll see the last blog that I wrote was in July of 2020,
and now we're in 2021,
but what's really interesting is for each of these blog posts,
I attach a Pinterest pin to it,
and I have all of the information in this blog post that's also SEO optimized
so that if someone searches for this on Google, they might be able to find this,
but what's really cool is over on my Instagram,
I have all these pins that I've put on Pinterest.
And even though this is a strategy that I also put on pause due to capacity,
I still get 8.6 K monthly views.
And when people click on this pin, they'll land on my website,
which leads to increased website traffic, and what you'll notice from so far,
our data shows that we have anywhere between 2000 to 20,000
views per week on our website. Now,
if you compare this to last year stats,
when we actually had a consistent Pinterest strategy and a consistent blogging
strategy,
you'll see that every week we were actually getting about 20,000 web visits
every single week.
So imagine what it would look like if I was actually consistent with this
strategy. However,
the main point that I want to tell you guys is that even though I wasn't
creating any content on any platform for a whole month,
as you'll notice my business was still bringing in sales,
and what you can see is I'm still getting steady $20,000 per month
during that month that I was not posting anything.
So it was still a six figure month for us.
Now I do feel like Instagram is still a really important platform because
there's no other platform like Instagram that allows you to direct sell via DM,
whether that's voice note hopping on a call or whatever else.
And also multimedia with the integration of IgE, real stories, feed posts,
and all these things. I still believe Instagram still has a place in business.
However,
what I am saying is that if you're a business owner or you're someone who's
ready, or it has the time to dive into other platforms,
then based on this experience alone,
I noticed that it helped my business tremendously.
The fact that I was on YouTube and that I'm also on podcast.
And even though my YouTube and podcasts have been inactive,
it still didn't have as negative of effects than my Instagram did when I'm
inactive. Anyways, guys,
I hope you found this video informative and helpful and insightful based off of
my experience of being inactive on Instagram for the last 30 days and how it
compares to other platforms like YouTube and podcasts.
Now at the end of the day,
I think that your personal care and mental health is above all else,
which is why I even took 30 days off of creating content because I needed to
rest and recalibrate. However,
I do also hope that this video does show you the potential downsides of not
being inactive so that we can be more proactive when it comes to batching
content. And just thinking a few steps ahead,
especially if you can anticipate yourself burning out in this content creation
journey. Now,
one of the best parts about my business that I appreciate so much is that even
though I was inactive for 30 days on Instagram and on YouTube,
my business was still able to produce six figures in sales.
So if you're interested in learning how you can go from just being a content
creator to being a business owner and actually having a service or product to
sell, make sure you visit this training that I have right
here@wwwdotfollowerstoclients.com.
The link is in the description box and in the comment section below now,
while you wait for next week's video, I post a lot of videos on marketing,
social media and entrepreneurship.
So make sure you check out these two videos that I have right here as well.
I promise they won't disappoint as always guys. I appreciate you.
I hope you guys have a great day, a great week and a great life,
and I will see you in the next video. Bye guys.