- Now I know you want views and subscribers, right?
But views and subscribers may not pay the bills.
Especially when they're taking away
the monetization on certain videos.
Well in this video today, we're gonna actually talk
about how to actually take your videos from the viewer
and translate that into money off of YouTube, stay tuned.
- [Narrator] Derraleves.com
- Hello my people of the internet!
Derral Eves here.
Now I know a lot of you would love to get more subscribers,
and more views but the subscribers and views
doesn't always equate into making more money.
And at the end of the day, if you don't make money,
you can't produce more content.
It's just, you can't do what you love.
And so in this video, we're gonna take a moment and two
and explain to you a different way
to actually get more video views,
but taking those video views and translating into money.
Now, I'm joined by two of my friends here on YouTube
that make basketball content, you can find their information
in the description below, where they are
making basketball tutorials, it's ILoveBasketball,
and I'm joined by Adam and Rock.
How are you guys doing?
- We're doing good, how are you doing?
- Doing great, now let me get this straight.
You're actually taking time,
and you're posting content weekly,
where you're uploading tutorials
on YouTube how to improve your basketball game,
but at the end of the day, that's just the beginning
of the funnel, like what do you do after that?
What are you actually doing to get them
to actually pay you money?
- Yeah, we look at YouTube as our main traffic generator,
meaning leads for our business.
As soon as someone watches one of our YouTube videos,
we have a call to action at the end that says,
"Hey if you want more of this," you know,
in basketball people come, they want shooting,
they want ball handling, they want jumping higher training,
so if they watch one of those videos, we're gonna
offer them something free in exchange
for their email address, so the end of our YouTube video,
"Hey if you want more shooting, we've got a free
shooting workout we'd love to get to you.
Do me a favor, click the link in the description
where you're gonna put in your email.
We're gonna send you a free shooting workout
and give you more premium shooting training."
Once we get them into their email, they're
in our system, we have automated emails
and as well as broadcast emails
that we send out offering some
of our best training, services, and sending the viewer
back to YouTube for more of our videos.
- That's great, and so I went on your YouTube channel.
You have 1.3 million subscribers, which is amazing.
You have a gold plate that is right behind Rock there.
You have this gold plate button that's there,
but realistically, is it about the subscribers,
or is it about the emails?
- So for us, it's more about the emails.
We love the subscribers, don't get it twisted.
We do love the subscribers.
We love our ILoveBasketballTV family,
but YouTube is the best place for us
to generate hot, warm leads into our business,
because people come to YouTube looking
for the solution to a problem.
They find our videos, and then as Adam mentioned,
we then give them the opportunity
to get more premium content by giving us their email,
then we have them on our email list, where we will
offer them more premium products, digital products
that actually, yeah, they cost money,
but once we've given away such great information
for free on YouTube, and then we have given them
a free workout or more free content
in exchange for their email, it's not that hard
to get them to take further action
into becoming a member of one of our training courses
or inside of our membership.
- Okay, so you have 1.3 million subscribers and what
do you have, a couple hundred thousand email addresses?
- Oh no, we've actually brought in over a million
email addresses. - [Derral] What?!
- And to put it in perspective, we typically
get an equivalent of emails to the subscribers
that we bring in through our channel.
- Wow, wow, and so basically you have the email addresses
for the people that are watching your content,
and I know that YouTube has struggled getting
notifications out there, so you could actually
send them an email saying, "Hey, I got new content
out there on the channel."
- Yeah, we actually do this for every video
that we have, so whenever I upload a video, I'll wait
maybe like an hour or two, and then I will send an email
to everyone on our list, and it'll pretty much
be similar to how YouTube notifies you.
I'll add a little more text in the email.
I'll say hey, today I just uploaded a brand new video
that's gonna help you dribble the ball better.
Dribbling is important because blah, blah, blah, blah.
Go watch the video here, and we get a lot of viewers,
and it helps you get that initial spike,
because Derral as you know, it's very important
to get that initial viewership on your videos.
So when you can send people pretty much whatever you want
to your YouTube videos, it will really help the growth
of your channel, and I would say that's been very important
in our growth to over 1.3 million subscribers.
- That's amazing, and so does someone starting
on Youtube, do they have to have hundreds
of thousands of subscribers to make this work?
You guys are doing this full time,
and I would assume that you have a team,
but does it take a hundred thousand subscribers,
or X amount of views to actually make money at this?
- No, I made my first six figures
with less than ten thousand subscribers,
which says a lot when our target market is kids,
14 year olds who don't actually own credit cards, so to
have a channel with a couple thousand subscribers even,
you can have incredible, incredible success financially
with a YouTube channel if you have a proper system
in place to move a viewer into a prospect
and eventually a client or customer.
- That's awesome, so you're able to go from there,
so you're basically using YouTube as a vehicle
to get warm leads that give them free products,
and then they're into buying different products
or hear there what they're actually interested in.
So my question to you is, it sounds like there's more
than just you two that are actually doing this business,
how many employees do you actually have?
- Yeah, we now have a team of 10 people,
so it definitely started out as just Adam and me.
We started off working together, I was living with Adam,
but now, thankfully we've been able to grow our team
to 10 people, we have everything from video guy
to customer support to content, kind of people
that do the content research, people go
through the comments, figure out which videos we need.
So we have people doing all different types
of things for our business, so it's been really cool
and just to start from just YouTube
and be able to grow this business has been pretty amazing.
- You're getting revenue that's coming in.
What's the percentage?
You don't need to give us numbers here,
but what's the percentage of revenue
with ads versus your products that you're actually selling?
- We don't even truly look at our ad revenue.
It's a nice, little bonus to come in,
but it's not something that we pay a lot of attention to.
If I were to put a percentage down, it would probably
be, it would definitely be less than 2%, maybe 1%.
(laughing)
- This is why I love YouTube, is because do you know what?
Yeah, ad revenue's just a little bonus here.
It's only like 1% and you're making a ton of money
on the back end, and you're actually making a business
and getting more people involved,
and you actually have a team that's pulling this off.
This is not the only YouTube channel.
ILoveBasketBall on YouTube is not the only thing
that you've done with that.
How have you expanded your business into other channels?
- Yeah, so we've been able to take this sales model
that we have and first, we kind of recruited another
basketball channel which is ShotMechanics,
and he's the second biggest basketball channel now,
so we have part ownership in his company,
so you could say we own the two biggest basketball training
channels on YouTube, but that was kind of our feet
in the water, I would say, to see will this strategy...
Did it just work for us, did we get lucky,
or can it work for other people?
So once we were able to get it to work for him,
we've been able to add the system
to baseball channels, tennis channels, yoga, Spanish lessons
and we have... - Whoa, whoa, whoa.
You're doing sports and Spanish?
- [Rocky] Yeah.
- You're basically providing them the outline,
they're doing content, but you're saying
it's not necessarily all sports.
You're actually talking about Spanish too.
- Yeah, Spanish, selling Amazon training
or products, so we're not just strictly sports.
This model can work in many different verticals.
I will say as long as you offer content
that can help people and you have an expertise,
then you can definitely monetize your information
that you're putting out.
- You're providing value on YouTube.
Do you hold anything back?
Is that something, like you don't want
to give them all the training on Youtube,
or when you send them to the free material,
you don't want to necessarily give them everything,
'cause you can't make any money if you give them everything
that you're actually posting online.
Is that true?
- You know, we've found that the more you give,
the more people wish to reciprocate for you.
So we give a ton, we're not afraid to give some
of our best stuff and put it on YouTube,
or give it away for free, because what we've found is all
of our clients are different, they have different problems,
they have different pain points, and part of our delivery
is helping specific clients with their specific problems.
So there's always a different way to help someone
that comes to work with us, and whether it be
in basketball, whether it be in Spanish.
So we're never afraid when it comes
to giving away too much.
- So if someone's actually starting a channel right now,
or they've been plateaued for a very long time
and they've maybe made $5 on YouTube,
maybe a little bit more because they don't even pay out
for 5 bucks, you have to get that hundred dollar threshold,
but what advice would you give them?
Here they say, "Oh, I'm inspired by these two guys
that they're able to build a business
and have multiple channels and make a ton of money
on the back end and the only view ad revenue is just a drop
in the bucket, what advice would you actually give them
where they're at right now with their channel?
- So the advice I would give is
to give people an opportunity to get more
from you but in a more personal way.
So build an email list and it's as simple
as signing up with an email provider.
You can use one, you can start, many
of them have free trials you can get started,
and then all you have to do is put a link
in your description to get people to give you their email,
and the best way to do that is
by offering something else free.
The cool thing is you can take YouTube content you've done
in the past, you could repurpose it into a free gift.
So a lot of people think it might take a lot
of work before they can start collecting emails
or start selling products, but all you really have
to do, since you've been posting YouTube videos,
especially if you've been helping people,
you kinda know what people want,
so kinda take the information that you've
been posting, maybe repurpose it, recreate it,
higher quality and then package it
into some type of sellable product.
- That's really cool, and I think that's something
that we can all do, and as you get more traffic
that coverts into more leads, and the more leads converts
into a higher percentage of actual sells.
That's just amazing.
So, you got 1.3 million subscribers, you got
over a million email addresses, you have happy fans
that are probably being better basketball players,
is there any other golden advice that you'd gave?
Any YouTube advice that you'd give anyone watching
this video right now to be better with their content?
- My biggest advice would be giving people a way
to connect with you beyond just your views
and your videos, so having a call
to action to your event at the end
of your video saying, "Hey, subscribe
to our list below," or, "Come grab a free gift,"
and then that way when you get them
on that email list, you've got an incredible opportunity
to continue to send them back to content
to communicate directly with specific people
who are watching your content, and you just get closer
with your audience and not only does that help
from a financial side of figuring out what problems people
are having and then giving them ways
for you to help them, but also you find
and you learn so much more about your audience,
their pain points, their struggles,
and you create better content because of it.
- Yeah and to kinda add to what Adam said,
collecting people's information is important
even if you don't have a how-to channel,
even if you're a music, or even if you're a vlogger,
but it still gives you the ability
to send people to your content,
to offer new music, you could do a whole bunch
of different things as long as you have this email.
I will say the email is extremely important,
but in terms of my advice, I would say to stay consistent.
Consistency has been the biggest key.
No matter how YouTube's algorithm changes, there will never
be an algorithm where not uploading videos works.
So upload videos, pick something you can stick to.
I mean for the past... since we started this channel,
I haven't missed a week without posting a video
and we've tried one video a week, two videos a week,
three videos a week, whatever it has been,
I've never missed one week without posting a video,
and the reason I've been able to do this is proper planning
and just having a real focus on look, no matter what happens
the sun's gonna come up, and I'm gonna get a video
up this week, If you have that type of mentality,
no matter if you're growing fast, growing slow,
eventually, something will pop
and your channel will blow, so you just gotta
stay consistent and wait for that moment.
- Yeah, I love that, and it's just like consistency
of doing the right things is what's really important.
If you're consistently doing the wrong things then
you know, you're gonna always do what you're doing.
So learning and growing and practicing
and getting better is key, and I think
that's kinda your strategy with ILoveBasketball.
Guys, thank you so much, and if you're interested
in finding more about their channel, you can find
that in the description below.
I really love their stuff, my son actually got some
of your training and has improved his game,
which he's really, really excited about
and it's some great stuff, so if you know anyone
that loves basketball, send them
over to ILoveBasketball, you can find the information
in the description below.
Guys, thank you so much for jumping on
and for you guys that are watching here right now,
my job is to help you become more successful here
on YouTube, and the best way for me to do that is
to give you tips, to give you tricks,
but also give you ideas from people
that are actually doing it here on YouTube,
that are actually making it and succeeding,
and when I look at succeeding isn't always
about getting subscribers, but it's actually making money
and do what you love, so if you haven't hit subscribe, hit
that subscribe button and watch a video or two
because that's what we do here on YouTube.
We watch videos, we engage with my content
because that's how I grow, or something like that.