In this video I want to show you how thinking like the customer can help you in so many ways
with your print-on-demand business. Let's go!!
Thanks for joining me on this video. My name is Juna with Detour Shirts. I've been designing
and selling t-shirts online since 2005 and in this video I want to teach you something very
important that a lot of people miss and that is thinking like the customer instead of thinking
like the seller. Most people just go into create lots of designs, they put it online, upload it,
wait for a while and then don't know why they're not getting any sales. I think it's because
they forget to think like the customer and i'm going to show you why thinking like the customer
can help you in business in general but in more specifically with print on demand there's lots
of things you may be missing because you're not thinking like the customer i'm going to go over
all of them i'm going to talk about the customer's journey we're going to go step by step on what
they do to buy a product and i'll show you some of the key things that you should be looking for
when you're doing this that can help you with your print on demand so i'm gonna show you this
on amazon you can do this on any journey you can do this with bubble with t public with
other print on demand service that you're doing start at the beginning of what a customer would
do and take it to the end i'm going to show you how to do this with amazon of course you can use
the same technique so let's get on amazon right now and i'll show you what i mean so first things
first let's start on the print on demand site that you're going to buy on or that the customer will
buy on this is their journey the first thing they're going to do is go to that site right
so if they're going to buy from amazon they're going to go to amazon first if they're going to
go to red bubble they'll go to red bubble first if they go to t public they'll go to t public
first and so on etsy whatever you're doing right so go to that first that's the first step now the
next thing that the customer will do in their customer journey will start typing in something
a keyword phrase that they're looking for so uh if i am looking as a customer if i as a customer
want to look for a t-shirt for my brother let's say he loves drinking so i want to look for a
funny drinking maybe beer funny beer t-shirt right that's what i'm thinking in my head i want a funny
beer t-shirt so think of the customer in your case what are they looking for maybe something
in your case whatever you're designing for so i'm going to just type in funny beer t-shirt this is
probably what a customer would do right now when they look down here you see amazon is suggesting
something and most places will suggest stuff uh red bubble will t public will i know a lot of them
so uh next thing in the customer's journey is they probably will look down here and kind of
see if there's something that fits them well i know my brother is a man so he's gonna i'll
probably click on this funny beer shirts t-shirts for men or funny beer t-shirts shirts for men i
probably won't clear click that that doesn't make sense to me but this one does let's see uh t-shirt
t-shirts you can see there's lots of different ones here funny beer shirts for man same thing
so i probably would click this one and because i would probably click this one these keywords are
very important so if i'm designing a beer t-shirt as a seller i want to use these keywords you see
what i'm doing here i'm kind of reversing it so looking at the customer's journey we can learn
a lot of what we're doing so if i'm thinking i'm going to design a funny beer t-shirt i better have
funny beer t-shirts maybe even for men if it's a four men on their right so let's click that
all right so the next thing that a customer would do here
at least me as a customer what i would do is i would scroll down here and look
for something that i think my brother would like right so as i go down here you can see
i think this one personally i think this one is pretty cool with all the different uh things it
stands out right for me this stands out because it has lots of color and it's kind of funny with all
the different things i like that um let's see as i scroll down here with the thumbs uh i've seen that
before it's kind of funny but i want something different so let's see you can see i'm scrolling
past a lot of just the text ones and that's just me maybe some people do like the text ones
see he doesn't doesn't do camping so much i kind of like that one but
it doesn't stand out let me see what else um it's not for his birthday so i'm not gonna do that
um that one's kind of cool it kind of stands out maybe that one
eighth beer 30 that's kind of funny and it does have amazon choice uh like i like that
um let's see booster shots
this one's really cool i like how it has the different colors and the beer and the tap
vegetarian i think that's really cool too with the funny with the different beers so
i'm going to scroll down here
beer run he's not a runner so what i would probably pick on this case i may if i didn't
find anything i'd probably go to page two but you saw that i i like a few things on here so
i liked this one i liked this one
i personally like this one and
the one way up here this one so some of the things we can learn from that is the look of it we're
going to take a look at some of those i'm going to pull all of those out and show you why those
stood out to me and how you can as a seller make yours stand out but you can see um look at some of
these texts again some of the words the titles and these that made them get to the front page right
so we have craft beer so micro boost some of those things that you can use um in fact you could
use look at the title of all of these but more specifically the ones that you liked let's see
i really liked oh i said i like this one so we can look like a day without beer funny beer lover
t-shirts you can see all those keywords again funny drinking drunk beer 30 that one's funny
let's see this one i just love this design and the colors kind of match and you can see craft
beer and so on american flag so continuing with the customer's journey what they would do next
is click on this let's say this is the one that they like they would click on these and you can
see this one's really clear it doesn't have any other colors which makes it really easy for me
um to know well this is the color i wanted anyway black and i don't have to worry about that and i
can just add to cart really quickly so that's it for the customer's journey but there's still
a lot to learn so i'm going to show you how why i picked those things and why i think those designs
stood out so the next thing that i would suggest you do is do something like this so these are the
designs that i picked when we were on amazon right i just brought them over here to look at
them and look and study why i thought these were the ones that i should buy for my brother so why
why did the customer in my case me would want to pick these and i i studied these and i looked and
a lot of these have humor of course we typed in funny beer t-shirts so of course these will have
be a little funny they have humor right that's something that makes me want to buy it they all
have a little bit of variety some of them had more variety than others you can see this these
two right here i really love because they had lots of different beers on them but this one stood out
this one stood out it's not an american flag but it has a beer tap on it and this just
is very different than some of the other ones right all of them had color so using
color really nicely um that yellow on black that white on black does really well you can see all
of these are black on here um and some of these had even more color with the with the craft so
that's what made them stand out to me all of these are very simple and easy to understand i could
uh get the joke right away in three seconds so i saw this oh beard like vegetarian i got it i
like crafts there's so many of them oh that's just a beard this right so very easy even this
one with words um even though there's a lot of words i could figure out what that meant
really quickly right and all of these were very clever so not only are they funny but they're very
clever like if somebody looks at it like oh that's what that means right so you want a t-shirt to
have something like that when you stop and look at them like what is oh okay so i have that reaction
like this right away you may not get it at the first nanosecond but in two seconds you get beer
third oh okay i get it right and this one takes a little bit while so um cleverness is really
important so what you would do next is think if this is what you're going to design for make sure
that your design is at least as good as or better than these because your design is now going to be
in competition with these you see what i'm doing i'm flipping it around now is i'm thinking about
it a lot of people just go in and like i'm gonna design beer t-shirts boom boom boom i'm gonna put
something that says i love beer now is somebody gonna pick i love beer over these now you can
see i i was scrolled through a bunch of those that just had text they were very simple i didn't even
look at them i looked at these first so what you need to do is create something that has all these
things that you think think of yourself as the customer first and then do that don't just go and
blast t-shirts out not knowing the competition not knowing why they're selling not knowing anything
about the customer right so that's why you do these different things now you can do this with
anything you can do this with any niche any keywords any print on demand service it's
going to take a little while but you can see that you need to study your competition and study the
what your customer is doing the customer journey and kind of get the keywords and kind of get the
competition and kind of get why people are buying this certain thing and figure it out and kind of
dissect it and go and reverse and figure out now once you're done with your design i would
put it here and um you know look at it d would you still pick your design over these designs
that's kind of the test right and if you would then yeah put it out in there and give it a shot
maybe somebody else thinks like you you could do this with somebody else as well so if you
don't want to be the customer um grab a friend grab a relative or something and go through the
customer journey with them and see which ones they picked and then design yours and then
present them with they pick yours over the ones that they just picked here
so that's an easy way to do it easy way to figure out what the customer's journey is
so here's a recap on what i'm talking about when i say think like the customer so first go to the
pld site that you're going in this case we did amazon but you can go to redbubble or whatever
and then search for the product that you're trying to sell so search for in my case i'm trying to
make a funny beer t-shirt right so i did i'm searching for a funny beer t-shirt you'll notice
some of the auto-complete words on there those are really important because if you see auto-complete
those are the things that are trending right now on amazon or redbubble or whatever you're doing so
use those in your titles those are very important keywords next when you get to the results page
look at the keywords that all of the things on the first page are using all the products on the
first page are using in their titles that they're using so those are very important keywords those
help them get to that spot the other thing that helped them get to that spot is
sales right so look why they're selling find four to six results that you would pick as a customer
or a customer would pick if you're doing this with a friend or something and pick those take
those out and study those so study those results what makes them better in my case you saw that
they were humor they had variety some of those things your results may be a little bit different
and you can kind of gauge from that everyone's going to be just a little bit different it may be
a style maybe they like a certain style or a certain color or whatever it is
and then design something new and original that's better don't copy any of those things of course
because if you copy it yours it won't be on the first page what's going to happen is if
you copy it the original one's going to be still on the first page and you're going to be behind
because nobody's gonna buy yours because it's not original right so design something new that
can compete with those top ones that you picked put it out there and test it you know test it
with the customer test it with yourself and then eventually just put it out there and give yourself
the best shot of making a sale instead of just randomly designing things without knowing what
the competition is without knowing what the right keywords are without knowing why people are buying
what they're buying you have some of this data now and because you're thinking like
the customer you can think what to design instead of not knowing what to design
so that is it for this video hopefully this video is really helpful for you now
kind of change your mindset of what a customer is looking for and i think that will really help you
in your design choices on what you're going to put out there what you're going to upload
if this video was really helpful for you make sure to give it a thumbs up and
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the question of the day for this video is how else can you think like the customer that would help
you with print on demand is there anything else that i'm missing let me know that in the comments
i kind of went through this pretty fast there's lots of different little things that you could
pick up as the customer if you go through it over and over again i think that's something you can
learn with thanks again for watching if you want to see more of my videos click on these right here
and as always guys keep creating and keep learning i'll see you on the next one bye