Hello agents and brokers this is Jason Wardrop, and I want to welcome you back to the channel and today
I'm gonna jump on my computer. I'm gonna show you step-by-step how to basically stock your leads stock your prospective clients on
Facebook and Instagram, so you're always top of mind
Hey, cool guys, so basically
I kind of did a little preview of this the other day where you know as an agent if you're wanting to really establish credibility
In your community you want to be basically everywhere right you want to be their email
INBOX you want to be you know touch base with them when you can on the phone via text message on facebook Instagram
LinkedIn like every possible way so that you stay top of mind, okay?
And even on YouTube and we're gonna show you that tomorrow, but I want to show you guys
How basically you can go through and get really advanced with your targeting in Facebook, and it's actually very easy
And for just a dollar a day you can stay top of mind in front of all of the people on your email list
alright
So if they're a past client prospective client
Or they just are somebody that you know and just like you know you're just trying to touch base with them for referrals
Then this is an ideal way to go through and be in front of them consistently and constantly
On Facebook and Instagram alright, and then I like I said tomorrow
I'm going to show you guys how to do it on YouTube and the best part is as I mentioned
You could do this for literally one dollar a day alright, so
Instead of spending you know two thousand dollars a month on a billboard or doing direct mail doing all this other stuff
It is very cost effective and you can be very precise very direct with your targeting and not just targeting
per zip code or per city
But you could be targeting your warm market people that already know you and they love you they trust you and so they're more likely
To either work with you or send your referrals right so anyway with that said guys. Let's jump on the computer
I'm going to show you guys how to do this inside of Facebook and then target these people on Facebook and Instagram
Alright guys so here
We are on Facebook and what we're gonna do first is go over here to ads manager
And what we're gonna do basically is take our list of leads or our data
so if you have previous leads if you have kind of like
contacts from Outlook from your phone from wherever or
If you just have contact specific to your business however you want to do it you can then go upload these
Contacts into Facebook, and then they're gonna create
What's called a custom audience that you can then go target alright, so we're gonna do here. Here's my my demo account. I've got
We're gonna click over here on ads manager. We're gonna go down to audiences. Okay, so inside audiences
This is where we can create custom audience as I mentioned earlier, so we're gonna. Do is hit create audience and create a custom audience
Okay, so you've got a bunch of different options you could create from a customer file, which we're gonna
Do you could say hey?
I want to create a file or a custom audience of everyone that visits my website
App activity is for like software owners or engagements so for people that have likes your video comment on it or a post or whatever
or if they've watched your video or
I mean it doesn't it doesn't have to be a video like you think it's just like or comment or share on a post or
Anything you could do that right there, but we're gonna do a customer file and a you can see there's a few different options
We're gonna do this first one just add customers from your own file or copy and paste data
Ok so what you can do you can go through download their their template and everything, but the easier way to do it
Just copy and paste your info right into here, so what I typically do is
I'll just grab everyone's email address that I have on file you can use their phone numbers as well or whatever, but I
Typically just to keep it simple just grab their email address, so I'm just gonna show you guys this really quick
So if we come down here we copy all of these email addresses. We just paste it right in here, so it says
on this one on this list there's about
770 people so you might have more you might have less just kind of varies now what Facebook's gonna
Do is they're gonna take these email addresses?
And they're gonna go match it with the email addresses. There are on file with the Facebook accounts
Okay is because they know if this is this email address, and there is the same email address for Facebook
They know that's the same person right so where they're gonna show the ask that person now
Obviously it's not gonna be a hundred percent data match
But that is kind of the idea so we can come in here and say you know warm contacts
Or you could say like these are buyers or
Sellers or kind of just like you can really sort by what type of leads. They are okay, or be like Outlook
Contacts whatever you want, and we're gonna do is hit next
Okay, so it says okay. This is what it looks like it's gonna be the email right so we just hit upload and create
okay, so now it's just uploading you can see it's just warming up right there and
It says okay done your audience data was uploaded we hit done, and then you can see Outlook contacts right here
This is updating audience
Okay, now sometimes like if you've got uh
I mean if your list is only like five hundred people initially it might say audience is too small
But sometimes it can take 24 to 48 hours for all of the data to sync over okay
So that's basically what we're gonna do to create this audience
Then I want to show you
how to go in and target this specific audience when we're going through and creating her ads kay
and one last thing if you guys if you guys don't have like a
You don't have a list of leads right now
You can go to your LinkedIn, and I'll throw this link right in underneath
And you can actually export all of your LinkedIn contacts email addresses, so getting an archive of your data
You come down here. I already hit Rick. I requested
this data
And then it'll send you a file of all your your LinkedIn contacts names phone numbers
Email address everything she could just upload those email addresses if you're if you're just getting started
And you have no no data to start out with okay, so
And like I said guys. This is a nice way even if it's like a family or friend or whatever
That's not necessarily in the market right now. It's it's a nice
Non-invasive way to stay in front of these people and not be like super annoying right so anyway
So now we've got this audiences Outlook contacts, okay, so we're gonna come over here to audiences. We're going to go to ads manager
We're gonna create an ad and
target towards these people, okay, so we're gonna come in here create a campaign and
For this one like if you've got a video I'd probably go video views
Or if you've got you know if you're just trying to get out in front of people I would maybe do
Engagement because you're not necessarily
Going to generate. Well. You could be I'm trying to generate a lead
And if you're trying to generate a lead if you a listing you're trying to promote
I would use website conversions, and I'm not gonna talk about that all in this video
Because we've got a lot of different trainings on how to use website conversions, but if you're just trying to get exposure
Let's say like you've got a video. I would click video views, and then I would say you know just name it
video views, let's say
Outlook
Contacts or whatever it might be right?
So we're just gonna click continue. Okay, then we're gonna say I like to just typically say Outlook contacts
Okay, just like whatever the audience is and then coming down here
You don't really need a mess with any of the targeting of the age or the location or any of that stuff because what Facebook's?
Gonna, do is they're gonna pull the data from your custom audience K?
Though that audience that we just created so
Right in right here at the very top see where it says audience. It says custom audience. We're just gonna click right here and
Then this drop down
see how it says all this is the most recent so it's Outlook contacts or you can come over to custom audiences and
This is where you're gonna find it so Outlook contacts. You can see right here. It says less than 20 people
That's just because it hasn't fully updated yet
But you can see now, it's you know as fewer than 1000 people which you know it's pretty accurate cuz I think I uploaded
770 contacts or something like that okay, so then it says estimate daily results on my regions gonna be 162 440
Then we can come down
Let's see
Language age all that stuff
We just keep we don't need to touch any of this stuff because we just wanna we just want to target everyone in this audience
Right here, and then for placements when we're doing website conversions. I like to go to edit placements
Right and I like to go through and just do the Facebook news feeds
But for this one since it's more of an exposure play in a branding play
I just keep automatic placements, which that's gonna show up on Facebook on Instagram
It's gonna show up a number of different places just to get you massive exposure
Okay, which is good because when you have a small small audience, then it's good to be on all different platforms
So you can have more visibility
Okay, end it for this since pretty small audience
I literally would just come in here and put one dollar a day on the budget. Okay, you can see like okay?
It's probably gonna reach nineteen 120 people probably gonna see 22 282 views and but if you think about that our
Our audience is only
770 or whatever the number was and so
22 or 82 people like on a dollar a day after 10 days
You've kind of like hit them all which which is not bad you want to keep it going because you know
Typically it takes someone 7 times before they take action, but that's obviously a cold
Audience as a cold market, which this is a warm market
So you could let this go for maybe you know 2 to 3 weeks
And then maybe switch up the post that you're running ok, so now we're going to come down
We're just gonna leave all this stuff right here hit continue, and then we're just going to go through and creates
One of our a video ad if we just hit use existing post just because I don't have a video
Right here for us to use
Okay, so we could just use this video right here. Okay, then all we would do is just hit confirm and
We're off to the races so anyway guys that is exactly how we do it. Okay. That's exactly how you go through
Upload your your custom audience and?
target those specific people that are already on your email list or already your contacts to stay like ever president top of mind and
This this will find them on Facebook this will find them on Instagram and actually will find them on a few other
audience networks
As they're going through and surfing the internet, okay, so anyway guys
Hopefully that was helpful if you guys like this video if you want more tips and tricks
Of how to go through generate more leads for your real estate business make sure you subscribe to the channel
Also, if you like this with you guys go ahead like it leave a comment
Let me know what your thoughts are if this made sense if you have any other questions
I can shoot later videos to help you guys out, so make sure you guys subscribe
Thanks so much, and I will see you guys on the channel tomorrow