- So we've been learning from Gary Vaynerchuk
for almost 10 years now.
- And not only do we know Gary, but we've had
the honor of working with Vayner Media
and actually interviewed him right here on Video Influencers
- So in this video we're going to be sharing three
of the most powerful social media tips that we've learned
from Gary that have helped us massively increase
our influence and income and how they can help you too.
- Coming up.
(upbeat music)
- Hey, what's up. Sean here.
- Benji here.
- And this is Video Influencers, helping you build your
influence, income, and impact with online video.
- And on this channel we have weekly tips and trick
videos as well as interviews with
some of the top influencers on this platform,
so if you're new here, consider subscribing.
And we've got a signed copy of Gary Vaynerchuk's
"Crushing It!" so stay tuned to find out how to win later.
- Tip number one is native content. Now this is probably one
of the biggest lessons we've learned from Gary
and it's one of the biggest mistakes
that a lot of people make on social media.
So what does that mean? Well, it means you're creating
content contextualized for the platform
and you're playing by every platform's rules.
So for example, on Facebook a lot of times people
want to send viewers over to their Youtube channel
to get more subscribers. Here's the thing.
Did you know when you post links to Youtube videos
in Facebook posts, Facebook destroys the reach.
Why? Because Facebook doesn't want people leaving Facebook.
That principle applies across the boards.
Most platforms usually don't want you to send people away
and so we've really learned from Gary, that you want
to create content that is meant for that platform
and play by that platform's rules.
- Tip number two. Always lead with value first.
Now this is so important because everybody wants
attention on social media, right?
But the people that are gonna get it the most
are people that are thinking like how can I help
the person at the other end, right? The end user.
How am I gonna benefit their life?
Whether entertaining them, whether, ya know, answering
a question, updating them on news, right?
I come from a recipe and food background.
How can I help them cook better food?
I always came from it from a value first standpoint
because so many people aren't thinking that way, right?
The value comes secondary to their more personal, like,
selfish reasons that they're on social media.
- And one of Gary's kind of taglines is 51/49.
It's just always making sure that you're giving
more than you're taking. Our heart here on Video Influencers
is very much shaped by that mentality is yeah, we have
a book coming out that we would love for you to support,
we'll have digital courses and other training, live events
that we'd love for you to support but our hope is that
always you get more value than we ever take. 51/49.
And honestly the biggest mistake that we see creators make,
whether it's podcasting or on Youtube,
is actually monetizing too early.
Now we make all these videos about how to make money
on Youtube or how to make money with a small channel
and we think that's important and we think you can start
early, however, we've really learned from Gary
that it's good to hold off as long as possible.
And for example, on Video Influencers,
we had this channel running for almost a year and a half,
maybe a hundred videos we uploaded before we turned
on Youtube ads. Now we're not saying you should do that,
but that was the mentality we captured thinking
how can we hold off going for the kill, if you will,
going for making money, to just add massive value,
to just build trust first, so people can get to know us
and not have that barrier of like, oh you guys are just
salesmen or something like that.
- Yeah, and the last thing I'll add to this is,
even when you're doing the call-to-action, right,
or you're gonna sell something or finally promote something,
still value first. When we are talking about something
we wanna promote, we always think how do I add value
before I do the ask? For example, if we're gonna promote
our book, we'll do it within a video where we're actually
saying, ya know, giving you three tips, and then we'll talk
about our book. Again, value first is the name of the game
to having success on social media,
especially when you're first starting out.
- Lesson number three is patience and playing the long game.
And I think this lesson is so important in today's world
where we're so use to get everything fast.
Our Uber comes really fast, we have movies streaming to
our phone in an instant, so sometimes it's deceiving
because we think that success can happen fast.
And while we do think that the internet can make
success happen faster than ever before, great things
still take time and patience. And we're not just talking
about a few months, maybe not even just a few years,
but things take multiple years to build if you wanna have
massive impact and we also love this because you wanna
be patient, of course, and monetizing and building
your brand and putting out quality content,
and leveling up your skills, but also patient
in potentially asking for something from your audience.
Gary's been so huge about never wanting to sell-out,
sell-short, ya know, try to do a short-term brand deal
at the expensive or compromise of long-term reputation.
That if you're playing this game, always play
for legacy over currency.
- Absolutely. And if you know anything about Gary,
you know he always talks about hustle,
but this is the thing. It's easy to hustle for a week,
a month, even a few months, but can you hustle for a year?
Can you hustle for a few years and not get the return
that everybody is expecting? You know, like the big wins.
But that hustle is only part of it. That long game
and the hustle throughout that few years is what's gonna
give you not only the reward or return on your investment,
that's where you're gonna learn the lessons,
the foundational principles that you're gonna know
and understand that's gonna lead you to success
on social media and just in your business in general.
So that's just a few tips that we've learned
from Gary about how to crush it on social media.
Thank you Gary for everything that you've taught us,
that we've learned and applied to our business
here on Youtube. Influencers, if you wanna win this copy
of "Crushing It!" signed by Gary, there's three things
you need to do. If you're not already, subscribe.
Hit that like button and let us know what's your favorite
social media platform and why down in the comments below.
- And honestly, we recommend all of Gary's books, ya know,
we've read all of them over the years and if you really
wanna level up in business and in social media,
definitely check them out. So we'll put a link to them
in the description below. We recommend "Crushing It!",
"Ask Gary Vee", "Thank you Economy",
"Jab, Jab, Jab, Right Hook". They're seriously all
really good and I've been checking out the audio book
of "Crushing It!" lately which is kind of cool
because he always adlibs and adds some extra insights
and tips and you can do it on the go, in your earbuds,
in your headphones, while you're doing your day-to-day
tasks. You can also level up your social media.
- Thanks so much for watching. If you haven't,
subscribe and hit the bell.
- And if you wanna check out Benji's interview with Gary,
click or tap the screen right there. For another video
from Video Influencers, click or tap the screen right there.
- As always, we're helping build your influence, income,
and impact with online videos. See you on the next upload.