Hi, everybody!
My name's Matt, and welcome to Two Minute Tuesday.
Today we're going to talk about five social media metrics that you can actually measure.
With them by your side, instead of just tweeting or Facebooking out and wondering what's happening,
you'll soon be able to understand the fruits of your social labor.
First on our list: Take a look at your sentiment ratios.
In other words, is the conversation skewing positive, negative, or neutral when it comes
to your brand?
To do this, you can use a listening tool or you can go through and count manually.
But however you do it, it's always good to trend how positive conversations are going,
how negative conversations are going and that you're responding accordingly.
Metric number two: Always pay attention to your engagement levels.
For example, how many retweets, comments, likes and shares are you getting with your
content?
This is really important because you can see how often and how people are interacting with
your content, which'll help you identify your most popular topics.
Number three, and this is more of a measure of direct response, but always take a look
at referral traffic, specifically coming from social media channels.
You can gauge this through your analytics tools, such as Google Analytics, and when
you do, you'll be able to see it trending month over month, or week over week, and get
an idea of how much traffic is coming directly to your site from your social efforts.
Fourthly, take a look at reach.
With Facebook Insights, this is something that you can get right from that tool, but
in general, you want to see how far your content or your social media mentions are going.
In other words, you want to see how many impressions or eyeballs are coming to the specific pieces
of content you're sharing through your social media.
Last and probably most obviously, you'll want to take a look at your community size.
While engagement and reach and virality are all very, very important, you always need
to make sure that you're adding followers and adding likes to your social profiles.
So just keep tabs on these, trend their growth patterns month over month, it will help you
gauge your process overall.
Keep these five metrics in mind as a barometer to gauge the health of your social media campaigns.
Have any questions?
Just leave me a comment in the box below and I'll get right back to you.
From me to you, happy selling!