Hi. I'm Gary from organicweb.com.au and I'm a Mailchimp Pro Partner. Mailchimp have just
released their Preference Center and this is something certainly that my clients have asked for
a lot in the past so it's a very welcome addition the Preference Center is where subscribers
can tell you as the account holder as the sender tell you what information they want
to receive let's go across to Mailchimp and I'll explain it a little bit more.
Right I'm in Mailchimp now just to be clear about how this works so what happens the
Preference Center is and I'm just going to go to edit the design of an email campaign
the Preference Center appears and we'll just wait for this to load it appears
when someone clicks update profile at the bottom of an email campaign so for example in the very
footer and it might be a little bit small for you and I'll just click on on the footer but
in the footer where it says here update your preferences so when for example you send me
an email I click update your preferences I'll be taken to the Preference Center which I'll describe
in a few seconds now in the past you were taken to a form it's it's changed very slightly but
it remains that if someone clicks 'unsubscribe' they're immediately marked as unsubscribed in your
in your audience and you cannot send to them again so I what I can imagine is that what many
people will do is sort of highlight the update your preferences and then have slightly smaller
unsubscribe something like that because you will still have to have your unsubscribed link
another thing that's changed is that people can now
unsubscribe from all emails in the Preference Center too okay but it'll make sense in a second
so let's just go across to our audience the Preference Center is handled within
audiences or in your audience so let me click on audience to the left hand side of the screen
and you'll notice we can now see Preference Center to the left hand side there I'll
click on Preference Center so what we do is we build our Preference Center
I'll start to build it and then I'll just show you how we can sort of make some changes and what we
need to do it'll make more sense so I'm going to click start building and remember this is
this will show what we're building now the Preference Center will show when a person clicks
the update the profile link at the bottom of an email so Mailchimp provides um
certain defaults here and as you can see at the bottom sorry I've just got something in the way
here my microphone in the way but if I click on the little color button I can change the colors
for example and I'll just take it back to what it was I can even change the sort of default text if
you want to let's go to anton for example I can add an image and so on so I'll get back
onto this in a second but here are my form fields so these are the fields that are in my audience
okay so I probably typically don't want to show all these fields to the person so we
can hide these fields from showing for for the person when they click update your preferences
such as vip and so on and you'll notice at the bottom that the person can make changes
and then they can update their preferences or they can even uh from this this update form this
profile update form the Preference Center they can unsubscribe from all emails too okay but
so what I'm going to show you in a short while is how we can hide some of these fields
another thing to know is that we can use Groups in our Preference Center
a Group for those of us that know or if you don't know in Mailchimp a Group is a way we
can get people determined or or to select in their own way what they belong to I guess or
we can use them in segments and so on make sense in a second
but for now if I want to I could replace and I would I would replace uh you know replace the
logo at the top I can even you know replace the the wording and so on
but let's not carry on for now we'll come back to this I'm going to click finish later
and I'm just going to demonstrate so in my audience if I
now view my audience so I'm going to click on my number of contacts
and what you'll notice is those fields vip etc. etc. you know all appeared um you can see see
them in my uh sorry in my audience the way I can hide these from showing in the Preference Center
so they'll still appear for you but not for your subscriber for example is I could quite
simply go into settings audience fields and merge tags so settings audience fields and merge tags
and then if you don't want specific fields to show on the the on that form that people will see
you can just uncheck here for example so let me just show you
I'll just quickly uncheck all of these and click save changes so
again I went into settings audience fields and merged I uncheck what I don't want to be visible
and I click save changes you can also make fields required if you if you so wish okay
so at the moment the email address and first name field are the only fields that will appear in the
Preference Center on the form people will see but let me add Groups so people can select what
type of communication so let's do this let's say I'm holding and I hold Mailchimp classes
so let's say for example I want to know or I want people to select if they want to
attend audience classes email classes or advanced classes of Mailchimp
what we can do is we can add a Group so to add a Group I quite simply go manage contacts, Groups,
and a Group is just like a checklist really I'll click create sorry create Groups
and there you can see as check boxes always radio buttons and so on um I'll just leave check boxes
for now and let me go um what kind of training do you want for example it could be anything you know
what city do you live in what color do you like what products do you like whatever I mean I can
just add some some names here for example let's go audience we'll just make it simple audience um
email marketing and let's see and let's call this um advanced right um I could add more of course
and I'll click save I can also add multiple Groups into here okay so let me click done for now.
So let's go back to our Preference Center so so what we've done is we've hidden certain of our
fields so that it won't show to people when they click to update or to go to the Preference Center
I also added some Groups so people can select what kind of emails they want to receive so in
other words instead of unsubscribing from everything they can choose just to get
from certain categories let's call them of emails from me and you can see you can create
more Groups if you really want to as I mentioned okay let's go back to our Preference Center.
Okay, we'll just go back to edit that to to edit our Preference Center that we started a little
bit earlier um and now I'll just show how we can replace click replace and I'll just add my logo
we'll wait for the content studio to open you can also choose stock photos should you wish
for now I'll just choose my logo click insert
okay and you can change the wording as you see fit what you can see now is before we had the vip
field the last name field etc etc and because I hid them now just the email address and first name
are available and also I can see my Group here where people can check
one or several of the kind of training they want so again when a person clicks the
update profile field at the bottom of your email they'll then see this form once we publish it
they'll then be able to change their information here should they so wish or unsubscribe from all
your emails okay so to make this live in other words working let's click publish
if you want to if you have connected or if you connect your own domain you can use your own
domain so this is just a form that's kept on a url fairly basic really or you can just use um
you know Mailchimp's domain for this if should you so wish um let's just cause Gary's um Gary's form
whatever we want to write it really just does not matter and I'll click continue and publish
okay there we go um that's done that's how simple it is to use the Preference Center
so a great way of instead of someone unsubscribing from everything
they can unsubscribe from just those categories let's call it of of um emails
they do or don't want to receive but thanks for joining me I'm Gay from organicweb.com.au