- Today, I will show you three tips to position
your web design agency to get more clients,
and to stand out from your competition.
If you were to generate a steady stream of leads
and grow your agency, stay tuned.
I know you might be super, super busy with client work.
And I've chosen these three tips
because I know they are totally doable.
First tip, bring your people
and your processes to the forefront of your marketing.
Let me tell you.
I have reviewed many, many agencies
and their social media channels.
And you often overlook this fabulous opportunity
for your agency to stand out.
So I'm mentioning it first.
So show off yourself, and your people,
and how you work because it makes you unique.
You immediately differentiate
yourself from your competition.
I know many agency owners who are absolutely fabulous.
And they are more at ease with talking about tech
and tools rather then using their own stories
and their team to promote their agency.
Now, you can learn to toot your own horn
and you can learn to show what makes your agency different.
Subscribe to my channel now
because I love to show you easy ways to promote
your agency to attract your ideal clients.
So how do you get started
when you want to showcase what it's like to work with you?
Put yourself in the shoes of your ideal clients.
They are probably not as techy as you are.
You can make yourself more memorable
and relatable to them by introducing your team members.
And if you have no team members yet, what could you do?
Talk about your own stories
as the agency owners and your quirks.
The more you lean into what makes you different the better
because it will really help you to attract your tribe.
I would love for you to tell me in the comments,
does your website share any pictures of you or your team?
One of my original Wunderstars, the fantastic David Foy,
has really nailed connecting
with his ideal clients by sharing his story
and some brilliant photos documenting his journey.
I love the way he only talks
about what made him who he is today.
To help him with this,
he used my easy story finder framework.
I believe you can absolutely learn how to show the stories
that show you and your agency in a great light.
So we've covered showing your people
and stories to promote your agency.
Another way to stand out is to show
your processes from your client's point of view.
I really like the way Hook Agency has tackled this,
keeping it really simple, and showing photos of their team,
and action rather than using boring stock photos.
How can you show the main steps your projects follow?
For Hook Agency, it's three easy steps to get started.
You click on a service to learn more about their processes.
They tell you exactly how much time you need to allow
and show you pictures of what it looks like.
So clients know what it feels like to work with them,
what the experience will be like.
A SEO or website project can be a huge responsibility
for marketing peeps or business owners.
So take away some of that uncertainty
by letting them in like Hook Agency have.
To do this,
forget about all the knowledge you have
and the tools you use.
And really show your clients
what it will be like to work with you.
What will they experience?
So your action for today, review your own website.
Does it make it as easy as for Hook Agency
to understand what it's like to work with you.
Before I tell you my next tip,
it's time for highlighting the elephant in the room.
To get more clients for your web agency,
you need to do more than just doing something brilliantly.
You need to let right people know about it.
Figure out who you can help the most
and how you solve their pain points.
If you wanna get noticed quicker,
pick a niche and focus your marketing efforts.
Because when you have a niche,
it's so much easier to know
what your ideal clients perceive as value.
And to show them that your agency solves
their problems better than anyone else does.
Hook Agency have really excelled at this.
To kickstart your own niche,
watch this vlog when you finish this one.
It's got more brilliant agency examples
to really inspire you.
Now, here's my second tip for you.
I've come across many agency owners who have website shame
because they're so busy with client work
that working on their own projects
always falls to the bottom of the list.
If you want to get more high quality clients,
it's time you transform your own website
and really showcase your agency's expertise
and brand in its best light.
Now, why is this so important?
Would you book your car into a garage
whose owner's car looks absolutely unloved?
Probably not.
It's the same when potential clients check out your website.
They want to see immediately what you could do for them.
A great website also makes it easier
for your existing clients to refer you.
So back to your own website.
Done is better than perfect.
Your 85% perfect will absolutely do.
And with my next agency example,
I will show you how to find the time
to transform your own website.
One of my favorite agency websites,
because it's pack of personality,
is Corey Dodd Elk Creative agency.
Here's why I adore his agency brand and website so much.
Corey uses such eye-catching imagery
an elk and a suit in front of an '80s style computer.
It really makes the website stand out.
Unlike so many agencies, Corey did not play it safe.
His brand does not blend into a background.
I know from talking to Corey that he made
this happen by treating his own brand creation
and website development like a client project.
He was very, very busy with client work.
So he made it a real client project.
He followed the same creative processes.
And he scheduled time for working on them in his diary.
And the resulting website and brand are absolutely stunning.
Just imagine you are going for dozens of agency websites
to select the ones you want to approach.
Elk Creative is super memorable.
Corey also puts his clients as the stars of his homepage.
You're presented with a super attractive portfolio,
fabulous client testimonials,
and logos of all the companies his agency has worked with.
If you're starting out,
feature your one client,
or create a mock-up website for an imaginary client
to really show off what you could do for your real clients.
So if you like to work with accountants,
build a model that side which an accountant would adore,
all the tips I showed you today are absolutely doable.
You don't even need a team to make them happen.
Just be much better with your time management.
My third tip is to become a really proactive networker.
Something happens when you see people speak on a stage.
They are positioned as an expert.
I've interviewed dozens of super, super successful
agency owners across the globe.
And speaking at events comes up time and time again
as a great way of getting more leads.
Share your expertise
and get more leads by speaking at local events
or virtual events where your target market hang out.
I know, this might be a big ask too.
And honestly,
I don't know anyone who starts off speaking on stages,
feeling entirely comfortable with it,
but it's really worth learning the skill.
And here's a vlog to watch after this one
where I reveal how I continue to work on my own confidence.
And if you're not ready yet to speak on stages,
that's absolutely fine too.
Just make sure you visit those type of events,
you ask great questions,
and you connect with your ideal customers.
So make time for expanding your network beyond your peers.
There are lots of ways you can enhance
your agency's position.
I picked three which are totally doable.
And I hope you can't wait to implement at least one of them.
Be a star and give this video a like.
And don't forget to hit the subscribe button
for more agency growth tips from me.
If you want to elevate
your own position by nailing LinkedIn,
check out my LinkedIn playlist.
And if you want to start fixing your website,
this vlog shows you amazing agency homepages
that'll simply inspire you.
See you in the next video.