The biggest hurdle to sales prospecting emails is actually getting them open in the first place now
We salespeople often spend hours crafting the perfect
email and
Most never even get opened do you know how your emails compare to your competition?
Well the folks at Hubspot have come up with some really really cool data
I mean
this is awesome stuff and thanks to the data that they've collected on the millions of emails that their users send they have published the
Average open rates by industry now. Are you curious to see?
Your industry's open rates
Well here you go take a look at this visual the folks at Hubspot
Were kind enough to share this great info with me now
You are going to see that at the top of the list are things like arts and entertainment
Construction and hr. And those were in the mid to high 40 percent of open rates
And it makes sense right because people want and need to open these emails some are fun some are really really necessary
But then you'll notice that on the bottom of the list are
Industries like Pr
Travel and marketing and those are in the mid to high 20s in terms of open rates
That's half as good and this also makes sense because we are getting
Millions of these emails each day just look at your own
Inbox and by the way if you want to compare your open rate to your own industry
The Hubspot folks have created a really cool free tool to just compare this this is not something that they've paid me to share
But I just think the data is so powerful. So just click right up here to get access to that tool
It's a free tool
And it's it's really cool information now the question is how do you improve your open rates?
Regardless of How you compare to your industry in this video
I'm going to show you three tips to increase your sales email open rates check it out
Now before we get into the tips first
I want you to think about how many emails your prospects actually receive
It's time to start thinking like they do remember that there are no hard and fast rule to email specifically
Because they can't last for very long because the second all salespeople and all marketers start using something that actually works
it's suddenly no longer going to work because everyone's doing it, so
What do your prospects?
Actually look at that would cause them to decide whether they're going to open an email in the first place of course
They're going to look at who the emails from but let's just assume that they don't know who you are
So that's pretty much controlled for so there's really two key pieces that they're looking at the first is the subject line of the email
The title of the email so to speak and then the next is the first
Sentence of the email as you can see of this example of a gMAil inbox
This is really what they're getting a peek at to decide whether they're going to open the email or not
So here are the three tips number one make the subject all?
about them remember prospects only care about one thing and that's
Themselves, so when we send an email that's super promotional super salesy right as soon as they sense the promotion. What do they do
they delete the email it gets trashed, so it's time to get a little creative a little more playful and
Stop making it like the other
Emails that that you receive or they receive so I challenge you to test a lot of different things?
Maybe keeping the the subject line a little bit less promotional and certainly less salesy number two
keep that first sentence
Personal and casual now most salespeople are often trying to write
Formally, they're somehow trying to impress a prospect with their amazing grammar and their use a very formal language
But the problem is is when you start an email with dear mister So-and-so
Or dear Mrs.. So-and-so. You are immediately
telling that prospect that you don't know them so instead in the openings of your emails use their first name and
Talk to them like you know them. You don't have to be
Manipulative or tricky but about being non salesy and keep the language in that first sentence
Not about you. Make it about them
Intrigue them do something that's a little different and be willing to take risks
So that way they think to themselves gee I wonder what's in that email number three
Use plugins to know when people open your emails. This is a pretty ninja technique
But there are now tools that allow you to really
know exactly
when an email has been opened even a direct email to a
Person and these tools allow you to now test your emails because you're getting feedback on
What's getting opened, and what's not and so they're giving you that instant feedback on whether someone's opening your email now
There are a lot of tools out there that can help you accomplish this but since the folks at Hubspot
Kindly provided me with this awesome open rate data that I showed you at the beginning of the email
I will mention that. They do have a great tool for knowing whether someone actually opens your email
So just check it out on hubspot sales. They have some great tools for you, but there are others out there as well
the key is to know when that email is open so that way you start to get a sense of what's working and
What's not so those are three tips to increase your sales email open rates?
I want to hear from you which of these ideas
Did you find most useful be sure to share below in the comment section?
And I will be sure to respond to every comment that I can get to and if you enjoyed this video
Then I have this awesome free ebook on twenty five tips to crush your sales goals
Just click right here to get it instantly seriously
It's an amazing book, and it's free just click right here
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until next week
you