- Did you know that big brands replicate a very similar
SEO strategy to each other?
Do you want to know what it is?
Hey everyone, I'm Neil Patel, and today I'm going to break down
seven secrets you can learn from big brands.
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Number one, the brand itself is the main driver
of SEO traffic.
Keyword search value comparison, just look at this keyword,
Nike, over five million searches a month versus shoes,
1.2 million, that's just in the United States.
In other words, more people are searching for Nike
than they are for shoes.
That's the power of brand building.
When you do things like TV advertising,
radio advertising, social media advertising,
content marketing, whenever you create a good product
or service, that'll help your brand progress,
and that also helps your SEO.
Number two, they don't have to build backlinks.
See, most big brands will get backlinks
without having to do any form of cold outreach.
And all they have to really do is give PR,
talk about stock earnings, release new products,
they don't really have to do much,
and that's how they're getting backlinks.
If you just look at NeilPatel.com, I get a lot
of backlinks Ubersuggest without really
doing much work at all.
And this leads me into my third point;
they do tons and tons of PR,
but it's not for SEO, it's for product sales.
So let's say Nike wants to release a new version
of the Air Jordans, doing a big PR campaign
will get that demand going so people are waiting in line
and those shoes will sell out right when they come out.
Same with Apple.
They create all this pent up demand
before they do their launch.
And it just works extremely well.
So PR is a really good strategy, and you should consider
doing PR, there's a lot of performance based PR agencies
like PR Serve where they only charge you
if they get you PR.
Number four, they invest in content at scale.
You think of companies like Apple, you're like, Neil,
Apple doesn't have much content.
Did you know that they have 171 million pages
indexed by Google?
Microsoft, 34.9 million pages indexed by Google.
IBM, 9.93 million pages indexed by Google.
Nike, 2.24 million pages indexed by Google.
You're catching the point here, right?
Even on NeilPatel.com I have thousands of pages,
nowhere near Nike, or Apple, or Amazon,
or any of these big guys, but over time I'll have more
and more pages, and that really helps getting more traffic
assuming the pages are high in quality.
Number five, they leverage localization
and translations to as many languages as possible
in several international markets.
Here's the thing that people don't tell you;
SEO in English is competitive, SEO in languages
like Portuguese or Hindi, or Swahili,
not as competitive.
So consider translating and transcribing
your content because in these other regions
there are buyers and people with money.
So you're missing out on a huge chunk of traffic.
NeilPattel.com you'll see my content in German,
Portuguese, Spanish, English, some even
in Italian and German, and the list goes on and on.
I even have certain pages in Japanese and Mandarin.
I really have leveraged international translation
because it brings more revenue, and more traffic.
Number six, they don't have to do, and often don't do
as much SEO optimization.
Because searchers will have their search intent mapped
when they end up on the official page of their brand,
Google will keep sending people their way.
Their domain authority is so high that even making
some mistakes, they'll still rank high.
Just think about it this way; when you go to Apple
you know what you're looking for.
You go there, you typically will buy some Airpods,
or a phone, or a laptop, but the intent is there.
So think about user experience and make sure
that you are putting the user first
and not Google first.
And yes, in the short run that may not get you
the rankings you want, but in the long run, it will.
Seven; they're slow to change.
Big companies are slow in decision making,
it's just how they are, and that's okay.
And with your business, you have to remember,
you're going to be faster than them,
and that's a good thing, but when big companies
are slow, a lot of them, what they end up doing is,
they really look at the data and they think about
what changes to make.
And that really helps them because when they make changes
a lot of times they're much more calculated than startups,
they're just gun slinging and doing experiments.
Now that doesn't mean you shouldn't do experiments,
or you should move slow, it just more so means
that you should look at the data just like
the big companies do.
Now if you have any questions about the SEO secrets
from these large corporations, leave a comment below,
I'm here to help.
If you just want my team to implement
all of these strategies for you, check out my ad agency
NP Digital, where we're here to help you grow.
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tell other people about it; thank you for watching.