- Alright, heading back uptown and DRock and I decided that
we don't need to film this one meeting so DRock took notes
all day, what the hell was interesting today? Go.
(upbeat music)
'Sup man? Good to see you.
- Good to see you.
- [Gary] Morning, morning.
I remember them super well.
As a matter of fact is it possible that my first laptop
computer came from your dad?
I'm almost positive that the laptop that your dad got me
which had a CD-ROM which was insane at the time was the
computer that I used was to launch WineLibrary.com.
Is this where we're going?
- [DRock] Yeah, I think so.
- Actually, you know what?
Why don't you guys introduce yourself?
I want to get this fixed.
This has been happening all day long.
I'll be right back everybody.
- [Man] Hey Gary. - [Gary] Hey guys.
- [Man 2] Hi there. - [Man] What's up?
- I've been in like 10 meetings in a row now where like either
it takes 10 minutes or they can't even get to the
Apple TV/HDMI set up.
And now we're just told like,
Lindsay's like well my computer doesn't work 'cause we haven't
updated yet this, that and the other thing.
What's, couple quick questions.
What's going on and then,
two, can we get HDMI cables in all these rooms.
It just seems like seriously
like I'm wasting 10, 15, 7, 9 minutes in every meeting.
- [Man] What room are you in right now?
- Adventureland. - [Man] Adventureland.
That room has known issues.
We're trying to get that fixed.
- So is there a room,-- - [Man 2] Cable specifically.
And then the AirPlay thing is a separate issue based on the
version of the operating system that people are on and--
- What's the punchline?
- [Man] We got to get people updated better on--
- [Man 2] Anything before El Capitan which was last year's
release, they need to get up to El Capitan.
We have the means to do that so it can take 20 minutes for
that to happen and during the work day.
- So do you guys, is this more on them not wanting to waste
their 20 minutes?
Do they, can they do it, do you have to do it?
Like, what's, help me help you. I can make them all do it.
- [Man 2] Yeah. - Like I can, you know I mean?
- [Man 2] Yeah, yeah, yeah. - Help me help.
Here's what I would like,
here's what I would like, let's do this.
Send me an email with your plan but here's the bottom line,
I can make them all do so,
I will make them do it, whatever they
have to do and then I need you to address fast,
with no financial thoughts in mind,
the rooms that aren't working.
- [Man 2] Okay. I'll do that.
- Cool? - [Man 2] Cool.
When you think of it at my level, we're losing more money?
Like I'm losing pitches. - [Both] Yeah.
- Do you know what I mean?
- [Man] Yeah. - [Man 2] For sure.
- I don't care what it takes.
I don't care what else is going on, we're just losing.
So whether we need to buy it and it needs approval, approved.
Whether it's you've got something else, tell me what
that is and I'll tell you that don't have to do that.
Now if you're like the security of the whole company is online
then I'll say yes, do that.
You're like, help me help me help you in the next 24 hours.
- [Man] Okay.
- Alright? - [Man 2] Cool.
- The other thing, I would have a full, that's it.
I would have full media intern.
For example, that same intern, or two by the way, I mean again
if it's free or if they can get credits or minimum wage there's
just a lot of people smart enough to know that getting
close to you like that works. - [Betty] Yeah.
- You know, the other thing is one of them could be
booking podcasts for you.
I mean if you're doing everything, you're dead.
Like I did it.
Two and a half years ago, I was all by myself doing all that.
- [Betty] Really? - [Gary] Yeah so...
- [Betty] That's how I feel.
- [Gary] Right so it's hard but when other people are doing it
a lot more can be done.
It takes time to find the right cadence but we created a service
for that but it's not gonna be affordable for most people.
- [Betty] Right.
- [Gary] I want you to extract the theses from it and
then go and execute it. Scale.
Scale and everybody thinks scale is technology and that's what
everybody's talking about.
Scale comes in people.
Scale comes in people as well and it's a version that has been
tried and true long before the internet came along.
And so I think most of us are grossly underestimating the
impact of another human being on what they're trying to
accomplish and what you could be doing for them.
We're all looking for the algorithm and big data and the
tech and the app that's going to scale it.
There's nothing that scales the tried and true.
Do you understand?
If you're actually getting engaged with your community,
there's no algorithm.
You can do that.
You think that works but it doesn't because the essence
behind it isn't actually happening.
You can only scale so far.
The human part of it is an absolute must.
Scale is a part of it.
Both, both matter.
- So my name is Jon Troutman.
I've worked with Gary for seven years,
at VaynerMedia for about four.
I work really closely with him, the leadership team kind of
supporting different special projects and initiatives that
they're focused on.
Previously came from the wine industry.
I worked with Gary a lot on his personal brand and wine content
side of things at a small wine social network and then
eventually worked with him in Daily Grape which was his wine
app which frankly was kind ahead of its time.
A lot of mobile video content
that people are now watching right now.
And then from there I kinda pivoted over
and came to VaynerMedia.
Think one of the biggest things that I've come to realize as
we've grown so quickly is
that you can't be hands-on with everything.
It's kinda the analogy that Gary uses clouds and dirt and it's
knowing when to be really hands-on and micromanage some
things versus like what are the things that you should empower
and let leaders go out and do on their own.
I think that's something that I really learned a lot from him
over the years is like there are certain things that you
definitely want to get your hands dirty with and be super
involved with especially when the stakes are high and there's
other things that like frankly as you scale and grow business
that you got to allow other people to kinda
take on and run with.
- [Zack] This is, without a doubt,
10 of the most exciting minutes of my life.
I've come here really just to tell you about myself,
my hustle and my company.
I'm not asking you to invest today.
I just want to get to know you.
- [Gary] Yeah. Creating the context.
I believe in this the most.
I mean, believe in it the most and believe you which is why,
get over here DRock, the 40,000 of you that do it every day and
wondering why he gets in either I believe the person is smart
enough to play a 20 year marathon or I think all the
people that say they're going to buy me lunch and that's worth my
hour so I genuinely you which is how we've got here in a world
where I only do this five, ten, eight times a year.
- So my name is Zack Dixon.
I'm from New Orleans, born in New Orleans, live there now.
Spent the last five years in New York.
The last two hustling on Players Lounge.
Love this.
And yeah, I reached out to Gary in July
and I emailed him and I said
how many days in a row was the subject line and then the
next line in the email box body was would it take for me to
email you in a row before I could get you to respond.
Then I emailed again on day two.
I told him a little bit more about myself.
And then, I emailed him again on day three and he responded.
- [Gary] Yeah, and by the way, there are thousands of people
that are still doing it and will never get the meeting.
- [Zack] Cool.
- There are thousands of people doing that.
Perseverance is only one part of the equation.
- [Zack] Yeah.
- Actually believing that that person is playing a 40 year game
or it's a good context creator--
- [Zack] Yeah.
- the key moment for you in your career
because I can do that too
and so can a lot of other people believe it or not,--
- [Zack] Yeah.
- is can you back that sizzle.
It's everything.
You know, I believe you in that part.
We're sitting here.
- [Zack] Of course. Of course.
- The next part matters so fuckin' much.
And the number one thing I'm gonna tell you,
the only thing I'm gonna tell you because
I think you're gonna figure it all
out you don't need me this, is if you ever think that the steak
is not coming together properly, over communicate to the people
that bought into your sizzle.
- [Zack] So you're saying that if it's not gonna pan out,
- [Gary] Yeah, you got it.
If it's not pan out when you're jamming with me and Strauss
and all these people,-- - [Zack] Yeah.
- we've all lost too. - [Zack] Yeah.
- Be smart about how you navigate that.
- [Zack] Yeah.
- Too many people are great to get in the room, are destined to
actually win on their second or third or fourth thing--
- [Zack] Yeah.
- when losing in the first thing, they handle it so poorly
that they lose so much of what they...
America, you see where I'm going?
Yeah, America hates the cover up.
(tape rewinding)
So DRock, you took notes all day, what the hell was
interesting today? Go.
(light music)