I've done shoes for
On web sales, we made
Do you reckon you'll be making millions?
Definitely making millions.
Yes so, this is the studio.
This is £220.
That's obviously including the shoe.
Something like that's usually around
These go for around
With the Stella McCartney collection,
that's probably like the most per shoe.
And that was a £1000 a pair.
I'm the owner of MattB Customs, we create
handcrafted, customised footwear.
The idea is just to pretty much
create shoes that are just not
available on the market.
So we had a project
come up where we wanted to
make a, like a
hypebeast comic book.
We actually went into town
got the photos that we wanted to
make, and we scanned them.
Ollie turned that then
an illustration.
It's a product idea that we want to
put forward to KershKicks.
The plan is with this one is
we're going to make a cut and sew product
where we print the material
cut, glue it and sew it to the shoe.
I'd definitely say what inspired me to start
it was a local artist in my area
called Davo Howarth and basically
he paints canvases.
But when he was on holiday, he took
a few of his pens and he was just
doodling on his shoes.
So I was just looking at it like, 'wow, that's actually like
I need a pair of those.'
And I found this paint that was
available that you could paint handbags with it.
So I bought some of it and I used it
to just paint my own shoes.
So over time, and I made the Instagram
and that's when it's kind of turned into
the more the brand that you see now.
This design is for KershKicks
and now we're down here printing it.
It's a direct to garment printer.
What it basically done is, it's layered its first
print down.
The ink is now setting.
And then what it then does, it then
goes back again to then give it a
thickened layer, which also makes the
colours a bit more vibrant.
With this material we buy it in bulk.
It's like a canvas sheet material.
Right, done.
So basically what Ellie's doing is
she's taking a Stanley knife.
She's lifting the swoosh up
so that we're then able to
get into the
panel behind it.
Because what we want to do is
lift the swoosh up, get the panel and then
glue the swoosh back on top to make it
extra durable.
We then use a process to get
the patch cut to the shoe.
So once it's on now, obviously the
material's then able to be glued
and adhesive'd on.
At the time, when I started, The Only Way Is Essex,
was like a massive thing and
one of the main characters in it
Mario Falcone, we did a pair of shoes for him.
We sent it to Mario because we knew he wanted a
pair of custom Superstars.
He wore it on Towie.
I just think it's just been like a snowball.
I've never stopped.
Let's have a look.
Yeah, that's perfect.
It's like loads of detail crammed in
one area. You couldn't do it, like
paint it like that type of thing, could you?
No, definitely not.
The first, like real big project
that was like wow, this is sick.
Stella McCartney.
So we did a custom collection
that was on sale in her store.
So that was the first thing where
I was still at college and was like
'oh, this is sick.'
Like, kind of opened my eyes to
what was possible.
So pretty much just after taking up
the swoosh, now we're just
sewing it back down.
There's a few more amendments
I'm going to make,
because it needs to be bang on
so that you're able to
see the whole design
at the moment there's little bits
being covered so.
We make money in a few different channels so.
Predominately the biggest thing
and what has always been is the web store.
We work with personal shoppers.
We do pop up events.
Where we work with brands where we go
in-store and we've got more of a
live event.
We're using this style.
Literally, the possibilities are endless.
I like the idea of like remaking
kind of like classic art
and using on an Air Force One.
I'm going to brand this and we're finished.
I tend to spend money on clothes.
I like clothes and shoes, obviously.
I like to go on holidays
and I want to go into property.
I want to flip my own house.
How I see myself spending
my millions,
I like to save because long term
I see invetments outside of this business.
So we're going to KershKicks store now.
I've done the shoes, going to go and
show them.
The store's full of stuff like
it's a hypebeast's wet dream.
Obviously everything that you've ever seen us
do is painted so I wanted to
try and show you these.
You've seen the print, haven't you?
Oh, my God.
So sick, man.
So there's still like little tweeks
and stuff but.
It's got, can you see that
NBC looks cool.
Yeah, yeah.
Got all them now and then even like, stuff like this
I wanted to show as well.
So cool how detailed it is.
To be honest, so many people
who come into the store would
love to just put their own
like things into them.
Yeah, yeah.
It went really well.
We've stuff with them before but it's
always been painted so, now showing him
a new medium kind of just gets us
that step closer to working
and adding that to the collection.
It's sick when you see a customer wearing them.
Especially me as a United fan seeing like
my best players from my
team wearing the shoes.
Let's move on to the next step
which is definitely getting our own shoe.
That's the biggest motivation for me.
That is like
the main thing at the moment.
Do you reckon you'll be making millions?
100%.
Yeah, definitely making millions.