I think a lot of people don't realize that the world we have lived in for the
last hundred years is just a blip in human experience that it it started to
feel just normal that people work in big companies that people have things called
a job and a career path and that people make more money in their 40s than they
did in their 20s and they'd make more even more money in their 60s and that
kids make more money than their parents did and and that there's this sort of
general sense of progress that's this weird little thing that happened to
happen in the 20th century and really would have been seen as utterly
confusing and unlike basic human nature at almost any other time in history and
there was a lot that was wonderful about that blip it really transformed the
world but far fewer children died in infancy mothers didn't die giving birth
people live much longer lives they had more to eat they had more comforts
things like pain relievers things like international travel international
communication all the things that we associate with the modern world came
about because of the widget economy because of that blip but we're now
shifting away from the widget economy into a new kind of economy so what
fueled that growth in the 20th century was the mass production of the same sort
of thing getting better and better and making the same stuff faster and faster
cheaper and cheaper and getting it to more places and that is a form of growth
that is revolutionary it's more more growth than ever existed by far anytime
in human existence but it is about sameness it's about turning people into
variations of the same thing you have a job it has a title you have to suppress
who you are to satisfy the needs of that job products are not designed to match
some particular person's unique interests and passions there coca-cola
is for every one everywhere on earth Ivory soap is
for everyone everywhere on earth and this new economy the passion economy it
comes out of the widget economy but I see it in most ways as a real advance of
a progression from the widget economy where the secret to growth the secret to
economic opportunity is not making the same thing billions of times as quickly
and cheaply as possible but creating special things that only some people
want but they want a lot they want in a way that nobody wanted the widgets of
the widget economy and that is a totally different structure of an economy it
means probably still having some big organizations but also a lot more
smaller companies entrepreneurial companies it means a much more chaotic
but I think ultimately probably more satisfying career path where you're not
just you know junior ad sales and then your ad sales and then your senior ad
sales and then your manager of ad sales but rather as you're finding your unique
passions and the things that you uniquely provide your career might kind
of bounce around a little bit you'll be finding who you are who your customer is
who your audience is and it won't be quite as linear I do think overall for
people who understand and embrace the passion economy it will be better you'll
make more money in in in concrete terms but it but I think it will be more
chaotic a little more confusing a little more confounding at least according to
the rules we have because the rules we have are ones that were made for the
widget economy and this economy is wildly different get smarter faster with
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