Here in New York, quick little hotel room, nothing crazy like you guys usually see me stay in. Just
something to hang my hat for the night, put my bags. I want to make this quick little video
though, to explain to you guys how you should prepare for the storm that is coming. A winter
in not just the regular markets, the crypto markets in the internet markets,
online marketing, whatever you want to call it, like we've never seen before. Now first
thing that I want to point out, I made this video not so long ago, telling you guys to
prepare for what was going to be one of the biggest corrections in the online space.
And I'm not one to boast about these things, but I was a hundred percent correct. Here we are,
and unfortunately, some things are going to get worse depending on how you look at it.
So guys, we have crazy stuff coming on the news right now. Jamie Diamond just released a statement
from JP Morgan. He says, we are definitely heading toward a case where there is a hurricane coming.
He says, we don't know the size of the hurricane. Is it going to be hurricane Sandy? Is it going to
be hurricane Irene? We're not really sure, but there is a hurricane coming that you guys need
to prepare for. So I'm not just going to make this one of those videos where I babble on about
a bunch of philosophical stuff. I want to get you guys the real practical strain of information on
this. What we're doing at DeepWork and some of the other companies I'm involved with, which more info
on that to come soon as well. And some of the crypto markets, et cetera. So the first thing
that you guys need to really take focus on in your business, unfortunately as we're seeing a
lot of other companies do right now. I believe it was Tesla who laid off 10% of their staff.
I know Amazon's doing layoffs. I also believe, don't quote me on this,
but Netflix is laying off a large part of their staff as well. But Netflix,
as we know is kind of going down the drain anyways, for multiple different reasons.
Just reasons, where the market's going. There's also political reasons, a lot of stuff with that,
but I'm not going to bore you guys with that. So practically, how could you prepare for the storm,
this terrible dark winter that's probably coming? Guys, we see Ethereum crashing below $2,000,
it's even lower at this point, Bitcoin underneath like 28K I believe. Maybe the
time you're watching this it may be even worse or maybe it's all going to turn around, who knows.
But the first thing you need to do is figure out how you can cut down on your reasonable expenses.
What do I mean by reasonable expenses? Well, one of the things that a lot of people do when we have
a storm or correction like this coming is they cut down things like marketing and income producing
expenses, activities, whatever you want to call them. And it winds up hurting their business and
it send them into this debt spiral that's almost like a self-fulfilling prophecy. Let me see if
you guys can still see me if I sit down here. So what you do need to focus on cutting expenses for
are things like maybe unfortunately, team members you really don't need anymore. Small miscellaneous
expenses that were more luxuries than things that are crucial to operating your business.
And the main point of this is you need to focus on things that move
the needle. You need to focus on things in this season that drive as much cash flow and sales
into your business as humanly possible. Because here's the one thing, that you guys already know
I'm not going to give you a lecture about this, when the storm comes, that also means things go on
sale. If you guys want to get into real estate, if you want to get into things in the crypto market,
whatever it is, it's going to be the time to do it later on this year. Again,
depending on when you're watching this video, but it's going to require a lot of cash flow in
your business to actually take advantage of that. So for example, the core offer
that we're selling at DeepWork right now, I'm transitioning that completely to a new offer
which has the same structure, it's the same type of offer, but it's in a different space.
And here's what it allows us to do. It allows me to increase our profit margins by 31%. I know it
sounds like a weird, specific number, but I've done the math on it I know all of our hard costs
by the back of my hand. I'm a numbers guy, you guys already know that. On top of that too, it's
going to allow me to cut down a lot of positions that aren't necessary. It's going to allow me
to focus a lot more on the positions that are necessary and give those team members the time
they deserve. And at the same time, it's going to give us the ability to do basically 70% less work
for the same price. So again, 31% higher profit margins, 80% less work, not even joking, it's
a crazy margin. And the cool thing is it's already proven to give our clients way faster results.
So instead of waiting and investing and then getting results after two to three months,
they get results within a couple of weeks on average. And no, this is not a pitch video,
nothing like that. I'm not even going to bring up what the offer is. It's not even out yet,
but those are the types of changes that you guys need to start making in
your business coming into this new season that we're going into. Guys, I know here's one thing,
okay I don't mean to sound negative, but I think a lot of things that are going to come to fruition,
you see a lot of things that affect your daily life, like gas prices going to
$6 plus a gallon, you're spending $12 for a dozen eggs at the store.
A lot of these things, this is not like, oh the market goes up and down and this is a change
that's going to turn around after a while, and it's going to go back to this crazy bare market,
yada yada. But I think in a lot of ways, these are some changes that are here to say.
I think there's a lot of people in the world, the powers that be whatever you want to call it. No,
I'm not going into my conspiracy mode, I'm not one of those people, but
I think a lot of this is part of a larger plan that we're all just going to have to
adapt to. We could fight and kick and scream and complain about it as much as we want
or we'd adapt our own lives and our businesses to actually flourish
in this new environment that we're going into. Guys you long and short things in this world.
Whether that's specifically the market, whether that is your own business, your life,
whatever it is. But my main piece of advice is take the next couple of months. And yes,
I'm saying this with the assumption that you're going to have next couple of months with things
relatively stable in the way they are right now to generate as much cash flow in your business,
lean down in an intelligent way and prepare to actually take advantage of probably one of the
barest bare markets that we've ever seen in a very long time.
But again, I want to reiterate more of the points I made earlier on in this video
do not eliminate expenses, team members, positions, projects, offers in your business
that aren't quite literally doing nothing for you.
Again, one of the big things that happens when we go into a bare market in any shape or form,
is companies will go and they will reduce their marketing costs, they will do less sales and
it just sends them into this debt spiral. It's like a self-fulfilling prophecy. Same
thing goes with the market. When things get bad, people freak the hell out, they sell everything.
And then after six months to a year, everything shoots back up and they lost all of their money.
It's like that one saying, I forgot who parrots it all the time, Warren Buffet or whoever, one
of those figures in our space. He's like, you only lose money in the market when you sell. Same thing
goes for crypto stuff too. My company, as well as the other company that I'm now involved with is
making massive, massive moves in the crypto space right now. And some of the projects we
have going on are simply printing money. Again, it's nothing I have to sell with you guys,
there's no pitch in this video. I'm just making this video as a message to my followers and
another prediction of what's to come. But the sad thing is, I don't think it's a prediction
like that last video I made. I think this is fairly certain, the times that we're going into.
So guys hang in there, stay strong. Fear is one of the absolute worst things to let into your life,
one of the worst things for your health, one of the worst things of course for your business.
When we're scared we make very emotional, irrational and impulsive decisions. But you
also need to keep in mind that this is the time where you're going to need to make some very
tough decisions. You're going to need to make some moves in your business that may even hurt
for a little bit. You're going to have to put in some more hours. But if you could spend this next
season to generate that cash flow and really ramp up things that really already are making
your business money, I promise you you're going to come back to this video and thank me later.
That's what we're doing at DeepWork right now. That's what we're doing at the other companies
I'm involved with. You got to slim things down and find ways to generate more cash flow. And here's
the thing too. A very practical piece of advice that I could give you. And this is something that
I try and do at least once a day. You guys need to learn to shut everything off, shut the windows,
take your headphones out, listen to the voices inside of your own head. I know it's scary
sometimes, but you need dedicated thinking time, okay? Go lock yourself in a room, lock yourself
in an office, or maybe get a hotel room like this. I do this in the city sometimes. That's not what
I'm doing here today, but just come out here, get a hotel room and do some dedicated reading
or thinking time. Turn your phone off, go on do not disturb. No one needs you that badly. And if
it's an emergency, they should call 911 and not you anyways. Do some dedicated thinking time.
I promise you are smarter than you believe. If you're watching this video, you and me,
we're different than the average person. You are more intelligent than you like
to believe and let yourself believe. So do some thinking time. Figure out a new offer,
figure out how to pivot your business to actually thrive in the times that are ahead.
And at the same time too, something else like- Someone's dying down there. That's dark. I'm
sorry. So something else you guys need to keep in mind is read history, learn how these things play
out. Start purchasing and reading more books based on macroeconomics instead of these little methods
and micro things that only take place in your day to day, week to week. But look at things that
happened decade to decade and start timing things out and understand how these cycles work. Now
yes of course, I really do generally believe this is different than anything we've ever
seen before. The world is probably making more of a permanent shift than we'd like to believe,
but start learning more about macroeconomics and learning history.
History does not repeat itself, but it rhymes. And the last tip I want to give you guys is
start being more productive in general. Implement some DeepWork tactics into your life. As you guys
already know, my company is named DeepWork because I'm very passionate about dopamine regulation,
the reward centers of our brain, productivity, the myths about productivity and communication.
Limit your communication every day. Stop taking phone calls,
stop doing zoom calls, stop doing one on one meetings, be more productive and structure
your business in life around a situation where you don't need to do those things.
Actually do work instead of talking about work. This is a time where you really need
to optimize your performance, not just in your business, but as a person. So do some
more deep dives on that. There's plenty of great resources online and on my own channel as well.
But I'm going to go ahead and cut this one off. I'm really going to head to dinner with a partner
of mine. So guys, if you like this video, click the light button and most importantly,
leave a comment. Not only does it help out this channel, it gets this message to a lot more
people who really need it, but I read every single one and I reply to as many as I can.
Follow me on Twitter just recently started using Twitter, Instagram, all that great stuff. And
of course, if you want to see more videos like this I'm going to start posting more stuff along
these lines of content here on this channel. Go ahead and click subscribe, turn on notifications,
all the good stuff. So guys, my name is Matthew Sabia. Really hope you appreciate this video and
got something good out of it. And I hope you're prepared for this season that we're going into. So
God bless. I wish you guys the best and we'll talk soon.