Hey, would you like to increase the views on your LinkedIn profile? My name is Bill
Benoist. I'm a certified professional career coach here in Silicon Valley and in this video
I'm going to show you one way that you can do that very easily. You know, if you are
a professional in career transition or maybe you're currently working but you're looking
for a new job, maybe just career development in general is important for you. Then you
probably understand the value of LinkedIn. And by the way, if you don't or if you feel
that your LinkedIn profile is not up to par, check out this video in the upper right hand
corner where I talk about how to actually get your LinkedIn profile to be working for
you 24 by seven but in this video, what I want to do is I want to show you exactly how
you could increase the views on your profile.
You know, with over 90% of recruiters that are now using LinkedIn to source candidates,
this is one of the most important tools that you have out there. So let me go ahead and
bring up my LinkedIn account and I'm going to walk you through a couple of steps here.
So are you looking to build some authentic, meaningful relationships or maybe just reach
the right people in the right industry or even become a thought leader in the industry.
Maybe you're a subject matter expert and now you want to become a thought leader, you're
going to do it through LinkedIn groups. You know, LinkedIn has actually gone on record
and said that individuals who are engaged in LinkedIn groups will actually receive four
times more profile views than the average LinkedIn user out there. But again, you have
to be engaged. So let me show you how this actually works.
You know, here is my homepage of LinkedIn and let's see, I'm starting out. I want to
look for some relevant groups, either in the industry I'm in, uh, the skills that I have
or you know, maybe just the topics that I really kind of want to address out there.
So let's start with, um, let's say that you are a vice president of sales. So one of the,
um, topics, one of the groups out here may be sales leadership. So I'm going to go ahead
and type this in. I'm going to type in sales leadership and I don't have to finish it.
Here it is sales, leadership and group. But by the way, let's say that that didn't show
right there. I just want to kind of continue on and I want to show you just a little tip.
I'm going to go ahead and hit enter and when this comes up, I'm going to click on the more
right here and you'll see groups down here.
And that should also take me to anything that is related to shell sales leadership. So here
we see looking at this, the first one there, sales marketing, VP forum for CSO, CMO, leadership,
executives, management. Um, probably a great group to, to if you're in sales leadership.
Uh, how about something a little bit more, what I would say down to earth. How about
if you were an elementary school teacher? Check this out. Elementary. I'm not even typing
it all in. There it is right there. Oh, maybe I should tell you, LinkedIn has over 2 million
active groups. So if you're saying, wow, you know all these, these groups out there, it's
just a drop in the bucket. So here I've typed in elementary school teacher and you can as
I go through here, look right here, elementary school teachers of America, 22,000 members.
How about if you're skilled in Adobe creative suites, which try that one.
Adobe creative. There it is right there. And what do we have in here? Uh, Dolby premiere,
57,000 Adobe illustrator, 89,000 Doby, Photoshop, 334,000 there's something for everyone. And
by the way, maybe you want to do something just for fun and not really looking at say
career related. I didn't get to, so let me, I can put in meditation and I'll have a group
in meditation. I could probably put in mountain biking mountain bike. Let's see here. Just
out of curiosity. Oh, maybe I have to search on this one. I'll do a search there. And here
it is. Groups, international police, mountain bike association, new England mountain bike
association. There are groups in everything. Now, one caveat, when you find a group that
you want to join, you're going to have to request to join it. And that's just common.
So when you click on this, you're going to see this request to join my experience.
\ Um, if the group is fairly active, you know,
a couple of thousand members, you are probably looking at about a 24 to 48 hour turnaround
if not sooner. Once you are accepted into the group, you're going to see the groups
listed over here on the left hand side. And you'll see here's groups that I actually belong
to. So boomer nation, job search, advise a, ARP, mature workers, uh, baby boomer empowerment,
um, the productivity network. So if I click on say ARP, here are all the recent posts
right here, just in this group. Now rule of thumb, you don't want to be just out there
posting a new things first. You want to participate. So buy meaning, participate, you know, let
the members start getting to know you. So you made comment on other people's posts or
share other people's posts there. You know, hold off the app before you actually start
making you know, your own posts.
But once you do start making your own posts, I mean, again, you want to, you know, um,
provide relevant information. And I think also one of the best things to do is to actually
write an article that you can go ahead and do in the uh, um, group itself and let these
members know. Because here's a neat little feature about groups as I mentioned, four
times more likely that you're going to get people clicking on your profile. So let's
say that I'm interested in learning a little bit more about this person right here. I'm
going to click on their profile. I can see some of the information. You notice that I'm
second connection because I'm in the group with her. But let's just say for example,
I'm going to go back to my profile for a moment. You know, there's this um, option in LinkedIn
called open candidate and here it is here.
So you can fill this out, open a job opportunities. You see that I'm only open to recruiters on
this. And by the way, if you don't know how to turn this on, I'll have a video for that.
That'll link in the upper right hand corner. But where I'm going with this is, so for right
now, I'm the only one that can see this. You know, if you guys went to my profile, you
would not be able to see this because I'm only open to recruiters. You'd have to have
the recruiter membership level. However, if, let's say that I was in career transition,
I was looking for a new job right now, one of the things that I might want to do is click
on this little edit button here and change this from only recruiters to all LinkedIn
members and then go ahead and save that.
So what would happen? Well then all of a sudden when somebody is clicking on, you know, something
I posted or shared in the group and they wanted to learn more about me and they click it and
they find them on a profile and I'm actually open to job opportunities. We'll just think
of that was a recruiter or a hiring manager out there. So it's a great way to network.
So I hope you found this video informative and useful, and if you haven't already done
so, make sure that you subscribe to this channel, hit the bell notification. That way you're
not going to miss anything as I do. Upload new crude tips and strategies every Tuesday.
Thanks again for stopping by, and I look forward to seeing you next week.