00:00 Xavier Kelly: Hey guys, in this video today, I'm gonna walk you through what native
advertisement is and adding native ad content.
Make sure you stay tuned so you can learn more about it.
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00:13 XK: So guys, the official definition of native advertisement: Native advertisement
is a form of media where the ad experience follows the natural form factor and function
of the user experience, in which they experience.
So if you're thinking about this, we can do something a lot of Facebook.
Facebook has it...
Where they have their in-feed ads, those are native advertisement, because those are the
same as the posts that come up, and they look exactly the same.
The whole part is not to interrupt people's flow, which a lot of time advertisements have
been used to, of interrupting the actual flow that you're going through, but now native
advertisement is more of like Outbrain, on Taboola, which the content is streamlined
into everything, and it looks the exact same as the other content on the page.
So you're not looking around, thinking about, well, this is not an ad, it's hard to tell
if it's an ad, a lot of times it at the side...
The little ad thing at the side.
The same thing is true on Quora.
We've got a lot of things...
If you...
If it wasn't for the ad portion you would actually think that that's part of the content.
So that's one way that we go through right now and use native advertisement, is to actually
make it as more seamless, uninterrupted experience for the end user.
01:33 XK: So this leads me to the form.
The form of native ads matches the visual design of the experience by having a consistent
experience that lives within the application not out to the side.
So it's not like when you go to some of your pages and you see that there's a banner at
the very top and it's big and it interrupts the content and it throws you off.
Native advertisement is used more, as we said before in the Facebook, you saw that it's
more streamlined inside of it.
The form of it is the look and feel, like natural content that is on the experience
of either the website that you're on, the application, the form, it is the look and
streamlined exactly like everything else, and that's why native advertisement sometimes
works better.
02:21 XK: Let's go into the function.
The function of right here, native advertisement must behave consistently.
So as you see on Facebook, the posts of ads most times have the same exact thing is that
you can like it, you can share it, you can comment on it, you can do all those things.
It is a post for the most part.
And sometimes it might have an extra button on it.
But other than that, it forms and goes the same as everything else is on the platform.
And this is consistent with the native user's experience.
And the function, it's just like a natural...
It's just like the natural content.
So it looks exactly like everything else on the page.
And this makes it so much easier to bring people in, because people are not interrupted,
people are not getting thrown out of it and like, "Oh, my God".
Like, "What is this?"
This ad out of nowhere.
Sometimes if you do it correctly and you're doing good advertisement practices, you might
not even know that it is the advertisement unless you look at the top and it says ad.
03:14 XK: So who's using native advertisement?
What platforms can you go to to use different native platforms?
You know, I talked about a couple of one here, but let's go through.
So Facebook uses it, Instagram uses it, Twitter uses it, Tumblr uses it, these publishing
industries is quickly following suit.
And so as such a lot of them companies such as...
You have Time Inc doing stuff like that.
You have Forbes, Wall Street Journal, New York Times, The US TODAY and it seemed to
introduce these new advertiser integration right onto your desktop and mobile as you
see too, like with Apple News, that's a good one, right there.
It's right there, those sometimes are syndicated content from other areas might be thrown in
there.
And one reason why people who are using it right here is like a good steady list, which
I'm gonna link down below, make sure you guys go download it.
I have a list of about 30 different places that you can use native advertisement for,
you can download really quick.
So if you wanna kinda go through and a little more when you...
A little bit of it.
But you will see like basically Facebook's using it.
You can use it for Taboola, Outbrain, just to name a couple other ones.
These are good places to get started, to learn the fundamentals and basics of everything,
but you wanna download, go ahead and download...
Go on and get that below.
04:24 XK: Now, let's get into the types of native advertisement and like how...
What are the integrations?
So you have your in-feed native advertisement ads.
This is your Facebook post.
This is your Instagram post.
This is where it shows up in your timelines.
It looks exactly like everything else on the page beside the little, "This is a ad part
over or this is sponsored."
Okay, then you have your search and promotion listings.
This is so interesting I think that people don't even notice it right here, but Google
technically is a native advertising platform.
If you notice on it, besides the different looking colors which they have before, but
when they were at first...
Which they just started to kinda separate them a little more for the last three, four
years.
But at first, you would have your ads at the very top and those ads would be actually,
if you go through them and you look at them, those ads will actually be exactly the same
as the regular content, till they started adding the ad portion and then making it yellow
and kinda making it stand out.
But they have the same restrictions as the other content.
05:21 XK: It has the same...
Basically, everything's the same.
They had the same metadata, the same descriptions, same headline, characteristics.
Everything's about the same, the only thing is that those sometimes now have more links,
but those are a form of native advertisements in search and promotional ads.
Content recommendation widgets.
These are gonna be your Outbrains, your Taboolas, your Geminis and I got a whole list down below
for you can see all those right there, so download that.
But you're gonna go through all those, those are gonna be your sites where you have like...
Most site...
Websites that use content have a site somewhere down there and it has, "This is my content"
and then the content down there is on the part of you know, like...
Not as many as are at my content, but this is content...
This is the content that we recommend.
This is what I recommend you read next.
06:03 XK: This is what's next or other similar content and it has it at the bottom and then
it has like all of the content down there.
And then sometimes it might say Outbrain, but those are content from other parts of
the web.
And then you have your...
Just your custom content units.
This is their reports right here where you can embed the content straight into there.
I'm not gonna get more into that because that's not really the main part, and most people
are gonna use it, but those first three are going to be the way that pushes it.
But I wanna walk you through guys right here.
Like if you're on the edge right now and you're thinking like, "Should I use native advertisement?"
I'm gonna say it is something to test with.
The main three platforms I recommend testing on, just to get started and get rolling, is
using Facebook.
06:40 XK: If you can learn how to use Facebook, you can scale that up to sell to a multitude
of different people.
The next one is gonna be Taboola.
Taboola is something I talk about a lot on this channel.
I really like it.
It helps you grow your audiences.
It helps you get your leads up.
There's tons in the strategy I'm gonna come up little later that you're gonna be able
to see.
Most of the videos after this video is gonna be over Taboola.
They kinda give you a break-in into it.
But basically, on Taboola, you go through Taboola, when you're going to create an ad,
you log in to it's page.
Right now, they kinda...
You gotta contact them to sign up but they'll still sign you up and everything like that.
You go in there, you choose all your targeting settings, your bidding settings, places you
do not want your ad to show and then kinda like, what's your main goal and then like
the little stuff for the background so that you can be able to categorize and monitor
the actual ad.
07:24 XK: And then you go into choosing your content.
Taboola actually has some cool features on there right now, when you put your actual
link up there, you can actually use images that they have pre-selected to be already
working in converting people.
So that's just a powerful interesting thing that you look into doing, because they already
have images on there, you can load up the ad, they are the correct size and it helps
you go through and build your ads a lot faster or you can look into doing like an RSS feed
and you can upload everything up there.
The same thing with Outbrain, you can do something very similar with that.
But those are the three.
And Facebook, when you go through and you're gonna use Facebook and you're thinking, "Okay.
How do I wanna do this right here?"
Don't go for the sell at the very beginning.
08:05 XK: I like to say there's a process to every single thing.
This process is a two, three-step process, about three-step process.
Well, the first thing is that, you wanna engage the user from the ad, the first step.
And then you want...
I mean from...
And then you wanna bring the user to a nice piece of content that they're looking for,
that helps them solve some type of issue.
And then from there try to get their email from solving that issue through more information.
And then when you get their information and you got their...
And you basically got your first payment for them, which is their email, then you go through
and you just go through there and you...
08:40 XK: And you just start a email cycle.
And then in you're e-mail chain you're gonna have it where it goes through and contacts
this person, this day and contacts them again this time and just have a funnel that funnels
them down to actually purchase something.
Then eventually after you've given the value say, "Hey, do you want to buy this?"
And that's what you're original ad's for.
I think that works a lot better than trying to convert the user on the spot.
Unless you use the Trends-ative which Taboola has, Taboola has, and Facebook has now.
Where you can actually see if a person's in the market and they're looking to buy or if
they're doing the same thing for cars is that worked pretty well right there because you
can actually see people with purchasing intent.
And that was really powerful.
09:20 XK: Most thing I would recommend doing it from the lead generation side and then
bringing them in.
In case you offer something currently right now for free like a demo or so.
Get them going, give them something free, just give them a taste of it.
And then through content build a deep relation to them, then you will be able to sell, a
[09:35] ____ from that part right there.
It's very exciting, if you need any help with native advertisement then make sure you come
reach out to me.
Also too, if you guys really are looking to sell things online you need to know your audience.
That's one of the biggest thing I recommend doing is knowing your audience.
I just recently put up a course that I had hidden, and I was just sharing it to certain
people who come through my clientele of stuff that I just released, that will walk you through
specifically how to target and determine who your audience is, where your audience is online
and how to do that.
Because I recommend before you move forward in doing any marketing activities, you need
to know your audience.
10:14 XK: I'm gonna link to that below, make sure you guys check that out.
It'll be underneath the downloads portion.
It's only $50, but you can get started on it and you can go through it.
And also too it comes with a free consultation with me.
Where I would actually help you walk you through for 30 minutes that you, once you get your,
once you go through the course of actually, of creating your audience for you and helping
you do that portion with my template.
But I wanna say guys, thank you so much for watching.
I'm Xavier Kelly.
It would really, really help me if you like this video below.
I really appreciate everything on that and also subscribe to the channel and then check
out some other videos on...
Other videos and content we have on page that is gonna come up.
Like we just started this new podcast called "UpNext podcast".
UpNext podcast is a very, very interesting blend, because I'm bringing in other creators,
entrepreneurs, marketers, who are telling their back stories to show you exactly what
skill sets, what they have learned and what they had to overcome to get to where they
are now.
So you guys could be able to take this and use this with your businesses.
To be able to understand how you can implement some of these tactics to move yourself forward.
If you need any help, contact me at my stuff is below and guys thank you so much for watching.
I'll see you in the next one.
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