are you wondering how to make good
YouTube videos as easily as possible in
this video we're gonna cover the simple
YouTube video script structure that we
use to boost watch time add more value
for viewers and create content much
faster hey it's Justin Brown here from
primal video where we help you amplify
your business and brand with video if
you're new here make sure you click that
subscribe button and all the links to
everything we mentioned in this video
you can find linked in the description
box below
so let's jump into it now there's a lot
of people out there telling you how to
make a good YouTube video but they often
miss the most important factor that can
easily destroy the entire experience for
viewers no matter how good your gear
your lighting your camera or your video
quality I'm talking about your content
and more specifically how its structured
which is absolutely critical to giving
your viewers attention and stacking
massive value to keep their attention
throughout your video and the best part
is with a simple structure in place
you'll not only maximize your watch time
and value for your viewers you'll also
make your job presenting in front of the
camera much easier so right now I'm
going to give you just that these simple
YouTube video structure that we use at
primal video that we've tried and tested
and that we've refined over hundreds of
videos plus ones we're done I'll also
share with you a link to grab our
YouTube ranking guide to help you
maximize views on those awesome new
videos that you'll be creating it covers
our top tools to easily find high
ranking search terms and a complete
overview on how the ranking process
works alright so here is the five step
super simple video structure now as
we've run through these five steps I'll
also bring up an example of one of our
videos showing you how this works
IRL the first thing you want to do in
any video is to hook your viewers in so
you want to throw out a hook so that
they know that they are in the right
place they know what you're going to be
covering in the video what they can
expect to see in your video this is
going to keep them around longer
watching your video so here's an example
of a hook that we use in the start of
every one of our videos in this video
we're going to look at the three best
YouTube keyword tools in 2019 and how
you can easily use them to grow your
YouTube ranking your video views and
subscribers with YouTube SEO so you can
see straight away while letting the
viewers know the content that we're
going to be covering we're hooking them
in for the remainder of the video we're
making them feel like they're in the
right spot if that's the topic that
they're looking for after you've
delivered your hook that's where you can
move into the next step which is your
intro now this is where you can
introduce yourself your brand your
company that you're working for and also
then go into a bit more detail on the
topic that you're going to be covering
in the video and also explain how the
content is going to roll out and how the
content is going to be delivered so an
example of that and how we use it in our
videos is where I'll say something like
hey it's Justin Brown here from primal
video where we help you amplify your
business and brand with video if you're
new here make sure to click that
subscribe button and all the links to
everything we mentioned in this video
you can find linked in the description
box below so let's jump into it so
that's the first piece that's where I'm
introducing myself I'm introducing
primal video and I'm also letting you
know that there is links and those sorts
of things in the description after I've
introduced myself and primal video and
what we do at primal video are then
branched into a broader introduction on
the topic that we're going to cover in
this video I'll also then include how
the video is going to be delivered so
that makes it easier for the viewers to
follow along YouTube SEO search engine
optimization is one of the most
consistent and reliable and reproducible
ways to get your content found
organically and to get more views and
subscribers on YouTube using some simple
keyword research tools you can easily
identify high volume ranking video
topics and the exact search terms that
your viewers are actually typing in to
find them so right now we're gonna take
a look at our picks for the three best
YouTube keyword research tools in 2019
and exactly how you can use them to grow
your YouTube channel faster then after
we've done the intro we move into the
content and obviously the content piece
is where you're delivering the content
that you've promised in the hook and in
the intro so whether it is running
through the top x4y the top three
keyword research tools to grow on
youtube or to rank on YouTube or whether
it's running through an entire process
step by step this is the part where you
deliver the content now the delivery of
the content itself may change based on
the
types of videos that you're going to be
creating not all content that you
deliver will match a top x4y model or a
X amount of steps to do something but
inherently with those types of videos it
makes it easier for the viewers to stick
around and to follow along with because
the content is placed in a logical order
so even if they are familiar with steps
1 & 2 or tools 1 & 2 they may stick
around for tool number 3 because number
3 might be the absolute game changer for
them so the way that you're structuring
the content piece can also if it suits
the type of videos you're creating help
you keep people on your videos longer
but also make it succinct and clear and
easy for them to follow along while
they're watching now after we've
delivered the content we move into what
we like to call the bonus now this is
where you over deliver to your audience
based on what they've come in for the
topic of the video that they're there to
watch you know where they are at so you
know any pains or struggles that once
they've watched your content piece then
once you've solved and helped them
what's the next piece that you can solve
for them or what else are they going to
be interested in that you can deliver to
them this is the bonus this is the over
deliver so for example on some of our
videos on video editing software we know
that they are there because they're
interested in video editing software and
probably finding out which is the best
one for them to use so what wouldn't we
do on a video like that is we'll throw
in maybe three bonus tips to help
someone edit faster so we know that
they're there for video editing and
video software because that's the video
they've clicked on so by us then sharing
video editing tips we know that is
perfectly in line with the content that
they're watching and it's more of a WoW
or more of an over delivery for them
they're not expecting it but this is
going to help them we know where they're
at we know what else is going to help
them to edit faster this isn't something
where you need to go and talk for 10
more minutes and drag out the length of
your video something short and sharp
that really leaves a good taste in your
viewers mouths thinking well I didn't
expect that but that really is going to
help me implement what I've just learned
so now for the three tips to edit faster
the first one is to learn the keyboard
shortcuts all you have to do is open up
the help file for your video editing
application
go down to keyboard shortcuts or Google
search keyboard shortcuts video editing
application name and you'll find the
list of keyboard shortcuts for your
specific application so the bonus isn't
something that we just slap on the end
of the content piece this is something
that we actually call out earlier in the
video as another hook to get people to
stick around towards the end of the
videos and I'll literally say something
like and make sure you stick around to
the end because I'll also share with you
three tips to help you edit faster no
matter which video editing software
you're using so I've mentioned that
there is a bonus piece coming that I'm
also gonna share something else that is
in line with the topic that they are
there to watch and the last step in your
video structure is the call to action
this is what you would like your viewers
to do next after watching your video is
it to subscribe is it to give your video
a thumbs up is it to leave a comment is
it to click a link on screen to go off
to another video whether it's yours
whether it's someone else's is it to go
on grab a copy of the free guide or the
free pdf that you might have mentioned
as part of the bonus or to help them see
results with the video content that you
are creating this is the section of your
video where you are giving guidance on
what your view I should do next and
really for the people that make it right
to the end of your video these are the
most engaged viewers you want to make
sure that that next step is going to
help them on their journey and really
link off to something whether it's yours
or someone else's something that is
going to help them continue that journey
and continue that YouTube session so
depending on the individual video the
call to action that we would use could
differ between actually delivering on
that bonus if it's a link to a resource
or to a PDF to help them see results
with what they've just watched or it
could be a link to a related video that
we've mentioned throughout the video or
it could be a link to a related video on
someone else's channel now if you're
already creating widescreen video
content and you're looking to repurpose
your content over for portrait things
like IG TV or for instagrams stories
then check out the video linked
on-screen now we've run through all the
options how you can do it so it looks
good but also he can do it easily as
well and I'll see you soon okay so those
are the five core items that you want to
include in every video your hook your
intro
the content the bonus and the call to
action now with your call to actions you
can actually mix them throughout your
video content as well generally we'll
save the biggest call to action the
biggest action that we want our viewers
to take until the very last one on the
end screen but you can also have a
smaller call to action like asking
people to go and subscribe or to like
your videos or ask them to comment
midway through or part way through your
video to keep that engagement going as
well but I strongly recommend keeping
the big ask until the very end of your
video if it is to leave YouTube and go
off to your website to opt-in or to
register for something or to go to a
website you really only want to be doing
this at the end of your video now for a
little inception for you going back
towards the start of the video I did
mention our bonus how hook to keep you
towards the end of this video that at
the end of this video I would show you
how you can access our YouTube ranking
guide to help you maximize those views
on your awesome new videos once you've
got this video structure in place there
is a link on-screen to where you can
download the guide that's also in the
description below grab your copy is
going to be an absolute game changer for
you and your videos and your YouTube
channel and I'll see you on the next one