90% of you, don’t have careers.
You have jobs.
A career gives you high salaries, maybe not immediately but eventually, it gives you job
security, it makes you predict your future, You’re safe, you’re secure, and most often
you’re happy at work because you always have very good alternatives in your field.
You’re in high demand in your industry.
You’re like a train on rails.
Now, many of you don’t have this.
You don’t have job security, you don’t get multiples of 6 figure salaries, and you
suffer from frequent unemployment periods every 2 3 years.
And as you get older, you realize that the amount of time you spend unemployed continues
to increase more and more.
The number 1 reason for this is because of a mistake you continuously make.
You don’t make that mistake just once, but you make it over and over.
And the reason why you make that particular mistake over and over is because the negative
effects weren’t clear to you immediately.
I’ll talk about what that mistake is and share with you many examples.
By the way, if this is your first time in my channel, I’ll put a little side screen
of my own profile so you can decide if you want to take my advice or not.
Because nowadays everyone has a platform to share their opinions, so you can decide if
you want to take my advice.
Your career development is very serious, very important so take your advice from only qualified
people.
So, the mistake.
That particular mistake is not knowing how you approach changing jobs.
It’ll get a bit deeper so bear with me.
What is the typical journey you go through when you lose your job or when things change
at work and you’re severely unhappy.
What do you do?
You go online and you start making online applications, right?
In various websites.
That’s where things get sideways for you because in that moment of desperation due
to unemployment, due to not being able to pay the bills, you start stretching your domain,
way beyond its usual peripherals.
You do this twice or three times, and eventually you end up finding yourself in a completely
different and irrelevant field.
As a result of this, you break the chain and you no longer collect relevant experience.
Why is that bad for you?
It’s bad because you stay a junior throughout your career in all different fields.
You’re a junior in multiple fields, not an expert, in any of them – regardless of
your age.
You can be 40, 50, doesn’t matter.
You’re still a junior in that particular field.
Let me give you an example; Let’s say you started your career in HR,
well I hope you havent’ because that’s by far the worst domain to be in, but that’s
another day’s topic.
Let’s say you started in HR, Human Resources, after 3 years, you jump to external recruitment,
headhunters.
Because recruitment is practically a part of HR, so the jump was easy for you and it
was relevant.
Ok, so, you spend 3 years there, and after those 3 years, you realize that although it’s
external recruitment, the majority of the time what you do is sales.
You’re selling the candidates to your corporate clients.
You’re signing up new corporate clients, maintaining them, upselling new services.
External recruitment, headhunting, it’s practically a sales job.
Alright.
Now, after 3 years in that role as an external recruiter, you lose your job, you go back
online and you start looking for another role.
In that desperate moment, you realize that there are a lot of sales roles, well, you
have done a lot of sales in your external recruitment role, so you use that experience
to jump to real estate sales.
After all, it’s the nirvana of sales.
Real estate sales.
There are many jobs and they pay very high commissions.
Now, that’s where your chain broke.
There is no more a connection between your experience A to experience C. No more connection
between HR to real estate sales.
They are completely separate fields.
Mind you this was just 3 experiences.
We already broke the chain.
We’re still in your first decade.
Your career is a 4 decade journey.
40 years.
Now after that real estate sales experience, you get unemployed again and this time you’re
banking on your sales to jump to wealth management.
Because after all you sold high value products, real estate, to relatively affluent people.
Bam, you are now in wealth management, selling retirement plans.
After 3 years, you’re unemployed again, what’s next?
Because you know what this doesn’t stop here.
What’s next?
You go online, look for wealth management sales roles, you realize there are a lot of
positions in sales for financial services industry, great.
You now get a job in a bank and start selling their financial products, like selling loans.
See?
I can continue on and on.
You started in HR and you ended up selling loans in a bank a decade later.
God knows what you’ll be doing after another 10 years.
You spent 10 years but you’re a junior in HR, junior in external recruitment, junior
in real estate with no client database, junior loan sales.
You’ll never be considered an expert in any of these fields by hiring managers.
Your overall experience helps for sure, as you age you become wiser and a more composed
person, but your relevant experience is the one that matters the most.
And in that area, you’re a 40 year old junior.
Let me give you a weird analogy.
If your career was a soup, your career is like a chicken soup with chocolate and cheese.
Chicken soup with chocolate and cheese.
You may like chicken soup but you won’t like it with chocolate and cheese.
You may like chocolate but not in a chicken soup.
You like cheese but not with chicken.
That soup is your career and noone will pay for that soup.
Now, where did it all go wrong in this example?
When you backtrack the steps of this particular career, you find that, it’s what you do
in that critical moment, that critical moment of the unemployment period.
That’s most often what ruins a brilliant career.
You stretching the peripherals just so you can have more options to apply with your online
applications.
And again, just so you can start paying the bills as soon as you can.
And as I said before, you make this mistake not just once but many times simply because
you don’t see the negative effects immediately.
You’ll only see them when you hit your mid 30s or onwards.
If you’re in this state, it’s not impossible to recover but it’ll take some time and
determination.
This is one of the reasons why I developed the LIG Academy.
Because online applications is just a waste of everybody’s time.
That’s not how you build a career, that’s not how you get high quality, high paying
jobs, not with online jobs, especially when you’re unemployed or underemployed.
You don’t have 6 months to waste with fake jobs or uninterested HR who is filling up
their empty office time with extra interviews for no jobs at all just so they can look busy
to their own managers.
Now, going back to our example here.
I want to share with you something interesting.
I was recently delivering a workshop in a very well-known business school to their executive
MBA students.
I say students but all of them are older than 30 years old.
I talked about this particular point in my workshop and I received a very interesting
objection, from a professor at that business school, not from a student.
And mind you that business school is one of the top 5 in the world.
So, he said “Deniz I understand the benefits and all but I think it’s better to have
a cohesive understanding of business with all these different experiences.
It’s very highly valued in the corporate world.”
In case you have the same question in your mind I want to clarify this to you too.
Because the devil is in the detail.
Yes, it is valuable, but only if it fits a certain scenario.
If you spend maybe 10 years in each field with each field being highly relevant to eachother,
yes, then it’s extremely valuable.
That’s even the track for CEO.
But the key is never to break that chain, chain of connection between experiences.
Let me give you an example.
spend your 20s in B2C (business to consumer) marketing, learn about inbound, outbound marketing,
PR, digital marketing, conversions, funnels, customer life cycles, creating and analyzing
advertisements, then go ahead and spend your 30s in B2B marketing.
B2B marketing, business to business marketing is mostly sales, so spend your 30s in it,
learn the art of sales and art of persuasion, development of proposals, learn how to be
strategic about your offerings, then spend your 40s in higher management, in corporate
strategy, business strategy, extremely relevant, then when you hit your mid 40s, you’re CEO
material.
CEO for very large corporations with 7 or even 8 figure bonuses.
And throughout this journey, from day 1, you never broke that chain, you’ve always
been in relevant fields or domains.
Even if you never make CEO, that’s fine because throughout this journey, you’ve
always enjoyed high salaries and high job security as your relevant experience grew.
This is applicable in every single domain.
There is a chain in every domain whether it’s vertical or horizontal but that chain exists
and you should never break it if you want to enjoy your 30s and 40s.
The good thing is It’s never too late to recover.
Now, as always, if you need any help with this or with your career, if you are unemployed
or if you think you’re underemployed where you know you can work in much better organizations
with higher salaries, come join my LIG program today.
As you know, LIG is the reason why this channel exists.
I don’t serve ads in my channel, I just talk about my LIG program for those of you
who need it.
If you join, it’ll be the most cost effective way to get your career on the right track.
It’ll give you much better results than an expensive master’s degree for a fraction
of the cost.
Just take a look at the page.
I’ll put it on the screen.
It’s not domain or region specific either, so whether you’re in finance, operations,
marketing, chemistry, aerospace, any field, or in the U.S., Canada, Singapore, Holland,
it’ll work for you as it did for thousands of people.
But hurry up, because the sooner you join, the sooner you start getting good results.
Hope to see you in LIG otherwise, see you here next month.