hi my name is grace and I am the founder
of make very good nink is a desktop
printer that prints makeup it can take
any image and instantly transform it
into a wearable color cosmetic turning
any phone laptop or printer oh sorry
phone laptop or camera into an endless
beauty aisle so I want to first talk a
little bit about myself so you guys can
get an understanding about how I came up
with this idea I'm a serial inventor
I've done everything from medical
devices all the way to jewelry and not
too long ago I was a student at Harvard
Business School and I want to create a
makeup product and what I found out was
the makeup industry makes a whole lot of
money on a whole lot of and
they do this by charging a huge premium
on one thing that technology provides
for free
and that one thing is color so um the
makeup industry is worth fifty five
billion dollars and in the u.s. seventy
percent of all make this purchase mass
outlets like Walmart but Walmart can't
offer you all the colors that expensive
prestige stores can like Sephora why
supply chain and that's because volume
discounts drive the mass price point so
they can only they can only select
colors that are going to sell out and
mass volumes so if you want like the
cool niche colors you have to go to
expensive Sephora but who likes paying
for expensive slore prices no one that's
who
so that's what the mink does it gives
you the selection of prestige and it
combines it with the convenience and
mass as a matter of fact I'm beating the
selection of prestige because I'm giving
you the selection of the internet and
I'm beating the communities of mass
because I'm giving you the convenience
of your own freaking house so
this is the mink it's a proprietary
piece of hardware and it works just like
an inkjet printer you do not need any
new software
all you need is a color picker to copy
the hex code and any software to print
also just like an inkjet printer
you just need substrates and ink both of
which are FDA compliant and come from
the same exact sources as those of
trusted brands I'm going to retail this
for about $300 initially and the ink and
the substrates are going to be commodity
priced so they are very accessible my
initial target market they're girls ages
13 to 21 they have not formed any habits
yet and they're still experimenting and
we're going to grow up with them and
that's how we're going to change how the
world buys makeup plus this is how they
already know learn how to put on makeup
this is their natural habitat so
clicking to print is just the next
natural step so I'm gonna stop talking
now and just click to do demo so imagine
oh demo please thank you so imagine I am
16 year old man de again you don't need
any new software I'm using colorzilla
and Photoshop because why I just like it
so imagine I'm 16 year old Amanda and
I'm watching Michelle Phan putting on
some eyeshadow and I see a color I like
I pause the video it's active and I pick
a color it's copied
then I just paste the code it's a hex
code every pixel has it and just like
any other inkjet printer we've all done
this before it's very boring
someone should fit this
and then just press print the mink
enables the web to become the biggest
beauty store in the world and not only
unlocks images it unlocks pixels so
we're going to live in a world where you
can just take a picture of your friends
lipstick and just print it out
hint hint developers this we're printing
eyeshadow right now but this is
basically going to be able to print
lipsticks powders creams foundations etc
so all amanda has to do now is basically
just lift it the cover up take it out
and it's instantly ready to apply oh
there it is just so you guys can see
that it's makeup I'm just gonna put it
on my hand see my hands it's makeup
and the case issue I know you guys think
Oh the case just put in the case I just
closed it and it's ready to go so can we
switch to the presentation slide please
thank you
this is all nice and all but I think the
most important thing out of all this is
that this is going to finally train our
girls to understand that the definition
of beauty is something that they should
they should be able to control not our
corporation and I think to me that's the
most important thing so finally I'm
excited to a lot excited to announce the
launch of our software developer sign up
on grace be calm hope you can all join
us Thank You judges
you want to jump in that's a really
really impressive demo very cool yeah
what I obviously hardware is really
difficult process and a lot of
businesses fail and trying to the
manufacturing talk to a little bit about
kind of your experiences and why you
think you'll be able to help manufacture
this Oh cuz I failed a lot of times
before so um this isn't this isn't my
first rodeo this isn't even my second or
third you know I've done this before I
know all the you know pitfalls and stuff
and we're gonna fail you just don't have
you just have to make sure you don't
fail when it counts you know so um and I
think the best way to attack this is you
know this is this is based on mature
technology it's inkjet right and so I'm
gonna go do these I'm gonna go to Epson
I'm gonna go to Dell I'm gonna not volt
Dell doesn't do printers anymore but I'm
gonna go do these printer guys and just
be like guys let's cut a deal your
business is dying
this can help you know and and from
there I mean I think it should be pretty
easy I think from here on it's just
negotiating with partners and I'm not
greedy I'm gonna be like hey let's let's
cut a deal let's get this on the road
and like but you don't you don't want to
do the manufacturing or manage
manufacture you'd rather license it out
- no no no I mean I'll I'll deal with
this but I think I think I think there's
partnerships that that can help with the
manufacturing because they haven't know
how
that can speed up the process can ask is
the idea to keep the same margin
structure as cosmetics but focus on the
convenience hat factor which is you
don't need to buy all the you know if to
go to Sephora you don't go buy it but
but essentially the pricing is still
relatively the same no the pricing is
gonna be per unit the president gives me
much lower so per unit it's gonna be
down to mass so the idea is to disrupt
both the distribution and the pricing
mechanism of cosmetics yes so I thought
it was awesome thank you but I mean
truly congratulations in fact you got
that demo to work amazing the if I
understood it correctly it was a little
hard to hear you're selling a printer to
13 to 21 year olds to make their own
makeup one of the things that I think
you may want to look at is how do you
sell it to kind of influencers who would
then make makeup for their prints either
for free or a business right like 300
bucks is a lot if you're 13 years old
but if you then can turn around for 10
bucks do like custom makeup for your
friends it's like a social thing you
could have parties around it and you
potentially could kind of disrupt all
retail through this like Tupperware meet
social meets 3d printing world and I
wouldn't get too focused on what you're
trying to do in the form factor in the
business model I would just try to put
it in people's hands and let them run
with it
yeah I totally agree and I think another
thing another outlet that I don't think
this movie needs much formal marketing
just because also the web itself it has
something networks built-in like for
example when I try to do the whole
makeup thing a cup like last year or
whatever what I learned was you just
have to put it in the right hands of key
opinion leaders and right now there are
these YouTube beauty bloggers Michelle
Phan has like 50 million followers
you know she has our beauty bloggers
they have you know interest in kind of
like getting the hold of the next big
thing or getting you know they have
interest in kind of like playing with
these kind of things as well so once
they start playing with it you know that
would kind of like engage people so
maybe play with it also so I mean it I
agree yeah and I don't consider myself
an expert on makeup I happen to be
wearing makeup at this moment but my
understanding is there's base there's
eyeliner there's like so what are you
actually printing is it you know you
know what type of makeup is it it was it
you're you're going to be able to print
you know makeups for different parts of
the face and then I missed a step it
look like a sheet came out of the
printer and then you had a tub did you
scrape something off the sheet and put
it into the tub or Halloween that was
like I mean III hack this up so this is
just like a proof of concept prototype
so your first question um
the printer when when it's all said and
done it's gonna be able to print you
anything you want
I haven't decided yet if I want to make
it do it do it all for you or if I want
the girls to kind of understand like if
I want to introduce it via the
substrates just like a regular printer
does so you would have to have a
different chip right so you would have
to have like a lipstick chip or a cream
chip or a foundation chip right but
that's not a problem that's like
literally I could figure that out and if
I want to integrate into the system
they'll take me a day to do that's fine
you know um but that's just that's a
business decision that we'll have to
figure out um but the printer itself
will be able to make all types of makeup
um what is your second question well is
your son I'll just book on that window
so you're printing the pigment is just
like an inkjet but then you have to if
you're doing lipstick that pigment has
to be mixed into a tube if you're doing
a little a little you know yeah so if
you're printing the pigment well the
inkjet part of this is what this is the
pigment part yeah but your
but I'm assuming there's another tub of
bass if it's lipstick base or cream base
or powder base so just trying to that's
not like traditional printers right
that's a different kind of material yeah
mm-hmm yeah so just and that different
type of material that's raw materials so
that's why it's so cheap got it see I'm
just breaking it down so I mean these
things if you break it down this is
where like this is where the
comes in right so you break this down
the the pigment think of it the cost of
that that's like food coloring right and
the other stuff that's raw materials and
they they basically just kind of put it
together and this hocus-pocus and they
charge a huge amount of money I'm just
breaking it down for you that's all so
cool okay well we're out of time that
was mink thank you very much thank you
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