you might be wondering do Facebook ads
work and I'm here to tell you yes they
do Facebook ads can turn social media
users into your customers because they
can reach the right people I'll explain
how this happens if you use Facebook
before I'm sure you've seen an ad that
seems like it was made just for you
maybe you like a lot of pages about
music or shopping or sports and then you
see an ad from a business focused on one
of those topics when you or anyone on
Facebook creates your profile and
engages with the platform you give
Facebook valuable data about yourself
that marketers can then tap into to
create really really targeted ad
campaigns imagine what you can do with
your business's Facebook ads so many
possibilities in this video I'll tell
you all about how Facebook Ads work the
different type of Facebook ads and more
keep watching why should you advertise
on Facebook ok I don't want to say
everybody's doing it so I won't but a
lot of businesses use Facebook that
number is actually over 140 million
businesses I guess another question is
do Facebook ads really work I'll stick
with my yes from earlier but it also
depends on your industry your goals and
on average Facebook ads do convert at a
rate of 9 to 10 percent you can try out
our super awesome and free conversion
rate calculator on our website but back
to the main question our Facebook Ads
worth your money still yes Facebook is a
big player when it comes to helping
consumers decide what to buy one survey
says consumers are actually over 50% as
likely to buy from a company they follow
on Facebook over a bunch of other social
media platforms so if you want Facebook
users to become customers you should
definitely consider advertising on the
platform now you know how effective
Facebook ads can be but how exactly does
Facebook help you reach your target
audience
how do Facebook ads work you can get
pretty specific with your ad targeting
on Facebook this is one of the big
advantages of advertising on Facebook
compared to other platforms as I
mentioned at the beginning of this video
there's a lot of audience data
to you if you advertise on Facebook you
can target people based on things like
their demographics location interests or
even interactions with your business's
website something really cool with
Facebook Ads is that you can create a
custom audience based on a lot of
different factors like people's
industries relationships life events and
more so if you sure life of that saying
you just had a baby and then you start
seeing ads for baby clothes you know why
in addition you can upload a list of
customers who gave you their information
on or offline to get even more specific
Facebook also has a piece of code that
you put on your website called the
Facebook pixel that can help you target
people who interact with your site and
your ads and I've only just scratched
the surface
check out our Facebook Ads manager blog
post to learn more about setting up your
ads now I'll talk about some of the
different types of Facebook ads you can
use I'll also show you some Facebook ad
examples so you know what your ads can
look like photo ads these ads can look
like a typical Facebook post and
actually if you make a regular post with
an image and a status you can choose to
turn that into your ad video ads you
have some different options when
creating facebook video ads for your
business these ads can appear within a
video someone's watching and someone's
feed or even as a story carousel adds a
carousel add lets a users scroll through
up to 10 photos or videos from your
company and click through to see if
they're interested in what they see
slideshow adds like a slideshow this ad
format lets you stitch together
different photos or videos to get your
message across and direct people to
whatever landing page you may have if
you want to play around and see which ad
types you like and which you don't you
can pop into Facebook's creative hub and
make some mock-ups there you'll have the
option to design a bunch of different
ads and whatever format you want to try
while creating the ad might be fun you
also have to consider how you're going
to get those ads to the people who will
engage with it and ultimately help you
meet your business goals don't go
anywhere there's even more to how
Facebook Ads work
next up is the cost of Facebook ads the
great thing about paying for Facebook
ads is that you can set your budget so
you're not forced to spend ten times
what you originally planned Facebook
adds up here because of an auction
relevance ad quality and your bed are
all important to Facebook when
determining which ad should appear cost
can vary depending on factors like your
industry the time of year your ad
objectives and other things but what you
decide to spend is really up to you so
for example if your goal is to get a
purchase on your site from your ad
rather than just some brand awareness
it's likely you'll be paying more
because of the value of your goal when
you create your ads you also choose a
bid strategy this depends on your goals
and your budget you can check out
Facebook's entire bid strategy chart on
their site but I'll go over a few
options here lowest cost with lowest
cost of bidding Facebook makes the bids
for you based on what they see as the
lowest cost opportunities for your ads
bid cap you choose your bid cap meaning
you set a limit for the max bid target
cost if you choose target cost bidding
you try to keep your bids at the same
cost each bidding strategy has its pros
and cons so you have to decide what
works best for your business check out
our guide on Facebook advertising to
learn more about the varying cost of
Facebook ads and that's it for today's
lesson I hope you have a better
understanding of how Facebook Ads work
now if you want to start advertising on
Facebook don't hesitate to reach out to
us at eight eight eight six zero one
five three five nine and subscribe to
our YouTube channel for more digital
marketing videos like this one we'll see
you soon