- Domain parking is an unfamiliar term
for the majority of web users,
yet it's something most of us have likely stumbled across
at some point while navigating the depths of the internet,
and sometimes referred to as CashParking.
This online entrepreneurial strategy is an effective way
to generate some extra cash if executed correctly.
But what is domain parking exactly?
Nealey? - I'll take it away.
I mean, while CashParking does require
time and money to get going,
it does eventually become the dream
for many online investors, a form of passive income
that you can largely set and forget.
But how does that passive income start rolling in?
First, you need to tie your parked domain
to a domain parking service.
CashParking works differently depending on your partner,
but the account will allow you to select
which domains you wish to park.
- And once you've created your account
and established your preferred parked domains,
a webpage will be put up on each,
and that webpage and its advertisements
will be tailored to the specific domain
based on factors like its name,
and the amount and type of traffic it attracts.
And here's actually an example
of domain parked through GoDaddy's CashParking platform.
- And every time a visitor ends up on your parked domain
and clicks an ad, you receive money
through your CashParking account.
And depending on your preference,
your options normally include PayPal,
direct deposit and personal checks.
I mean, the more clicks you get, the more money you make.
Also, some clicks will make you more money than others.
It just depends on your parking provider.
So keep such factors in mind in the future
if you want to invest in more domains.
- And now that we've discussed
how domain parking can be used,
you'll likely be interested
in different types of domains you can snag,
because they each come with their own advantages,
and yep, you guessed it, disadvantages.
And since Google will penalize you
for attempting to build traffic via SEO
or any other method to a parked domain,
your domain names have to be good.
The name's specifically acting
as your only notable traffic-driving asset.
So here are three categories of domains
for you to consider before you begin investing in them.
Nealey, kick off that first one.
- Oh, just teeing me up all day.
I love it.
So this one's probably the most common,
and partially controversial, but it's misspelled domains.
I mean, did you know that Google alone owns
and redirects to their homepage
through domains like Gooogle and Goggle,
and all the different variations with
how many different Os or Gs or misspellings
that there might be?
I mean, there are countless popular websites
on the internet that people directly
type in their browsers every day,
and users don't always type them out correctly.
The bottom line is that
people misspell domains all the time,
especially of popular websites that are being typed out
tens of thousands of times each day.
And if you're CashParking those misspelled domain names,
you've put yourself in a position
to make some money off of them.
I mean, note that if you do go this route,
there are potential legal scenarios that could arise
where a company tries to pry
the misspelled domain names from you,
specifically if your domain name squatting
for the purpose of capitalizing
on another company's trademark name or brand.
There are laws (see ICANN) in place to ensure
the rightful company receives ownership
of the domain in question.
Don't be shady and you should be okay,
but check with a lawyer.
- And yeah, don't be shady.
All right, let's talk about fresh, aka new domains,
a completely different strategy
from buying misspelled domains,
although you can and should combine all three types
in your portfolio to assess which works best for you,
but purchasing domain names
that have never been used is also an option,
hence the fresh domain.
And the benefit of a new domain name
is that they're usually very affordable
and you can quickly assess their potential costs
on domain registrars like GoDaddy,
and to pick the right new domains
do some keyword research using a tool like SEMrush,
which offers 10 free keyword volume results per day.
Its a decent amount.
And then go back to GoDaddy
and search for domains tied to industries
you believe will have a bright future,
and those domains could end up being
your biggest money maker down the road.
But there's always a risk that they do nothing as well.
It's a gamble, but so is investing in all its various forms.
- The last category is expired domains.
If you're worried that misspelled domains
could get you into trouble
and that new ones aren't quite powerful enough,
investing in and expired domains is also a good option.
Unlike new domains
that have never seen the joys of organic traffic,
expired domains have drawn users in the past,
and can potentially do so in the future.
That makes them great candidates for domain parking.
There are ways to track down
recently expired domains that will make your job easier,
and they won't necessarily be expensive to purchase either.
All three types of domains have the ability
to make you money via CashParking.
Building a collection of all three
is your greatest key to success.
And it's up to you to determine
which ones seem most worthy for your investment.
- Hopefully this has given you more insight
into domain parking and how it can benefit
your domain investment strategy.
Now, go ahead and put those unused domains to work for you.
All right, that's a wrap.
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This is The Journey.