- Dennis Yu is the Chief Technology Officer
of Blitzmetrics, a digital marketing company
that partners with schools to train the youth.
His specialty is Facebook ads and also mentorship,
and in today's video I wanted to talk
through a conversation we had and share some highlights
about how he grew and continues to grow
his digital marketing company. So stick around!
Let's jump into it.
One of the things I really respect about Dennis
is he owns the fact that usually agencies
are already made up of young people.
- [Dennis] Everyone knows that's the elephant in the room
of agency space, while we're completely open about it.
Agencies are comprised of a lot of young adults
especially in New York, they're hustling,
working really hard, three of them sharing
this tiny, little one bedroom thing
'cause they want to be in Manhattan, you know
like whatever it is, I get it. Same thing
in San Francisco, except we're open about it.
We say, "Look, yeah, we've got kids, too.
And we've got smart kids and you've got smart kids."
And I'm not gonna try to compare, like,
who's got smarter people, we all have smart people.
But, we have a process and we are transparent about it.
And we hold ourselves accountable to a checklist.
If you got an agency working on stuff,
where's your checklist, I want to see it.
'Cause if you don't have one, I'm gonna question
whether you have repeatable excellence,
whether you can scale getting the same thing done.
- So, what he's able to do is be more open
about something that these agencies already do
and so he can have a lot of those similar
processes, but now the clients know that
he is not lying to them. He's open about this thing
that most clients know is going on already.
The next thing we talked about is allowing
the client complete creative freedom.
- [Dennis] Our role is ads and analytics.
We allow the client complete creative freedom.
Whatever their niche is, whatever funny video
they have, whatever thing they have on TV
they are so proud of, right,
GoDaddy's got their latest Super Bowl commercial? Awesome.
You guys be as creative as you want.
Now what we're gonna do is we'll amplify that
to the different audiences that we know have worked
in the past and ones that we think will work
based on what we observe here, or maybe
its a lookalike audience, we will amplify
the content that they create. And if they
have a creative agency, awesome. Maybe they have McCann.
McCann's fantastic at doing all kinds
of ATL kind of creative, awesome. We work with them
'cause we don't do creative. We will do, like, editing.
We will boost stuff. We will maybe reformat
some of the things to fit inside Instagram, you know,
15 second stories. We'll make our stuff fit,
but we're not gonna be a creative agency.
- That could be risky for a Facebook marketing agency,
but it also takes a lot of the risk off of his plate,
because now it's up to the client to create the ad copy
and all he and the team have to focus on
is cranking out good ads and testing systematically
to find something that works.
Next, we went into the three client rules
that Dennis abides by.
- [Dennis] There's three rules that we always abide by
for every client. And this shows your differentiation,
and shows you why we have no risk.
One, is the client makes all the content.
We do not make their content. We just don't.
Number two, all the data is owned by the client.
So most agencies have this thing
where they hold the client hostage 'cause the ads
are running their account, its hard to figure out
what's going on, you can't switch,
'cause if you try to switch, you lose all the audiences.
Like all kinds of bad things.
And, three, because process is so important.
We have a single point of contact,
and then we execute a checklist on ads and analytics
and we amplify what's working for the client.
- After that, Dennis had a piece of advice
for agencies about pricing.
- [Dennis] Double your prices. And this is where
the motivational speaker part of me comes out.
Like, you have to believe in yourself.
You have to believe you're actually worth that.
And even if your stuff is shoddy.
Let's say your quality stays the same.
'Cause a lot of people think, well, if I double my prices
I have to double my quality. Not really.
The clients that pay you more are the ones
that treat you better. There are clients
that we do very little for, and they pay
us an embarrassing amount of money. But they see
the value in it, because all it takes is a few tweaks
and that's worth millions of dollars.
"This is all I got. I've got 500 dollars a month
and I expect magic." And they're gonna call you up
like times a day. And.. no. Right?
So the first thing you have to double your prices
so that you can talk to a different kind of client.
- And then we talked about competition.
- [Dennis] Maybe I'm naive, but I don't really
view us as having any competitors.
We're not out here, like, trying to compete
against other people. In fact, the other people
that do Facebook ads, they're friends,
and they often come to us for help.
And we might come to them for help on certain things.
We're known for doing, like, for example
professional sports teams, and retail, and big brands.
And other guys are known for doing, like, you know
events, or B2B Saas, or, like, we'll just refer it,
like, "Oh, that's not our thing. Oh, you got
a kickstarter? Oh, that's not our thing,
that's this guy over here."
So, like, we're not trying to compete against each other.
- If you want to hear the full episode of the podcast
that's down in the description below,
and also a link to Dennis' channel and Blitzmetrics.
If you want the exact contract we use with clients,
it costs us about 1,000 bucks to put together,
I'll put a link down to that below as well.
You can have that for free.
And if you run an agency, whether it's marketing,
web, mobile, video production, anything like that,
and you want more enterprise clients?
Check out experiment27.com.
Also, if you like this video, I would love
if you would share it with a friend
that you think would get value from it.
That would mean a lot.
I'm Alex Berman. Thanks for watching.