What's up brand builders Stephen Houraghan here at BrandMasterAcademy.com and in this
video you're going to learn seven digital product ideas
for creative agencies so you can increase the number of revenue streams you have
raise your average invoice per customer and grow your business as you do it
now if you're new to the channel you're late to the party where have you been if you want to build
brands that go beyond the visuals using strategy psychology and creative thinking then you are in
the right place hit that subscribe button and the notification bell if you want to fast track your
results make sure you grab the pro brand strategy blueprint it's a free download and the link is in
the description now digital products have become a very effective tool for pretty much all businesses
today and essentially what they do is they're able to package up their skills or services into
a variety of different ways making it easier for them to sell those skills and services
to their prospective clients and ultimately increasing the revenue streams and bottom line as
they do it so what is a digital product well it's an intangible asset that can be sold again and
again by a business without the worry that they're going to run out of stock so it could be a piece
of media or a tool now this digital product can be created a single time and that single product can
be sold over and over or a digital product can be customized to each and every customer now the main
reason that an agency would want to sell digital products would be to increase the revenue streams
and ultimately their bottom line most agencies have core services but the work that agencies do
is quite labor-intensive it's very hands-on it's very one-on-one so whether that's logo design or
website design or brand strategy this type of work is quite labor intensive it's quite hands-on but
digital products allow agencies to increase their revenue streams it gives them an opportunity to
sell additional products to increase the average value of their customer increase the average value
per invoice of their customers and ultimately increase their bottom line now there are many
more benefits to offering digital products such as adding value you get to add more value
to your customer by offering these digital products your core services will help them out
with some very specific challenges but these digital products can help them out with additional
challenges that they might have ultimately helping them get towards their goal if you
do provide these types of services it allows you to address those different challenges and help
them to overcome those additional challenges as well and you'll earn trust as you do that
digital products are also very low cost there is very little overhead in producing digital
products whether you produce a digital product as a one-off or even if you customize those products
as you go if you use a template to do that it keeps the cost very low and that increases your
profit margins as well but before we dive in why don't you take two seconds and let me know in the
comments below what are your biggest challenges or burning questions when it comes to building
a successful branding business for now let's dive into the seven different digital product ideas
that you can take in to your own agency number one presentation templates now most businesses
have a logo and most businesses do some kind of presentations whether it's to prospective clients
or business partners and what they tend to do is they tend to just grab the logo that they have
available whether it's a png or a jpeg file and stick it on top of whatever presentation they're
putting together they'll grab whatever font they they have and this inconsistency really does paint
a bad image and whether or not they don't think to ask the agency to put together a presentation
like this or they think a job like this will be too small or they don't want to pay whatever
the reason is a lot of businesses do this they use powerpoint presentations or pdf presentations that
don't really bring across that brand experience and if you're able to put together a product like
this and to give your prospects or your customers a tool that they can keep that brand experience
consistent then that is a really valuable product that you can add number two a stationary pack now
you'll find that most creative businesses will provide some kind of stationery to their client
along with their brand identity product or brand identity service that they're providing but you
shouldn't throw in any product with any other product your products should be clearly defined
and clearly separated if you are offering a brand identity design then your brand identity design
is the product that you're offering if they want stationery on top of that then you also have
a stationary product now you can couple these together of course and you can really add value by
adding the stationary pack on top of the brand identity pack but you should definitely
separate this product and this allows you to offer products separately it allows you to
offer that stationary pack as a separate product so if you do sell that brand identity design
then you can sell the stationery pack as a value add number three a graphics and icon pack now
again a lot of businesses will throw graphics and icons in with the brand identity designs
that they're doing but if you pull this out as a separate service if you add a price tag to it it
really does enhance the value perception that your client has of this graphics and icons pack now you
may well include this in the brand identity design that you're providing them but you can use that as
a value add you can add that on to the fee that you're charging for the brand identity design you
can throw in a graphics and icon pack and if they see the value price tag to that it might be 499
as an example they'll see that they're getting huge amount of additional value on top of the
brand identity design that you're providing them but again adding value and pulling this out as
a separate product adds another income stream to your business number four a media library
now today most businesses are communicating online whether it's through their website or
through their social media channels and although most agencies will provide a handful of images
with the brand identity designs that they provide that doesn't really act as a tool ongoing for a
business to use within their communications if on the other hand you provide them with
a media library whether that is customized or not they have tools then that they can use in
the market that they can use on their social media platform or that they can use on their website so
this could be a media library of 50 images and 10 videos and again that could keep them going
for a year's worth of communication or six months worth of communication and then you can follow
up with that six months or twelve months down the line to offer them another pack but again
another income stream added to your business number five content templates and calendars
now most businesses and brands when they get out there into the market for the first time they are
looking for some brand awareness they want to get out there and engage with their audience
now a style guide is not going to help a business owner to manage their brand through communication
it's not going to help them to decide what kind of social posts to put out there but if you put
together a content template and a calendar of the types of content that they should be putting
out there when they should be putting that type of content out there it gives them a
tool to proactively go out and engage with their audience and to start bringing in leads number six
email and campaign packs so every business today communicates via email now they may be sending out
a newsletter they may have email drip sequences or they may just be communicating ad hoc through
their email so you can provide professionally designed email signatures you can provide
professional email templates for their email drip sequences or you can provide email drip
sequences in full now they can just fill in the key details through these templates or you can do
it as a done-for-you service where you actually write the email drip sequence for them and
integrate their email platform with their website so really depending on how hands-on you want to be
with this you can provide an additional service here by helping them with their email and their
campaigns to help them look more professional and keep that brand consistency going and number
seven lead magnet design now every business today has a website and if they have a website they're
trying to generate traffic to come towards that website but once on the website they need them
to take some kind of action now nobody just buys when they come to a website today it doesn't work
like that as consumers that's not what we do we don't engage with other brands like that we want
to take the time to get to know the brands that we're potentially going to do business with and
today it's on average at least seven to eight touch points now you can't expect a prospect
to come back to your website seven or eight times before they buy so you really need to
transact with them you need to give them some kind of value in exchange for their email address
and lead magnets are one of the most effective ways that you can start that relationship off
on the right foot so speak to your clients about their audience and about the challenges
that they have and put together a lead magnet that can act as a lead generation tool for that
business now every single digital product that you create is another revenue stream for your
business and the more revenue streams you have as a business the more flexibility you have to sell
your services and the value that you offer so take the time to think about the challenges that your
audience has and what products that you can create to help them with those challenges and these can
be sold individually as individual products they can be used as value ads or you can upsell your
clients later on to increase the overall average value of your invoices so there are multiple ways
that you can use digital products you can use them as sales tactics you can use them as standalone
products but ultimately they all provide you with flexible tool to increase your revenue as
a branding business now when you begin to grow your revenue stream and your income that's when
you start to focus on growth and scale if you want to learn how to grow and scale your agency then
this video will help you out until next time brand like a master and i'll see you in the next video