TIME
TIME ON
TIME ON THE TABLE. >>> THERE IS A BEAUTY TREND
THAT SWEEPING THROUGH METRO
ATLANTA BUT4@ A LOT OF FOLKS WAT
TO KEEP THIS4@ ONE SECRET, UNDER
WRAPS.
WRAPS.
WRAPS. WE'RE PULLING BACK THE VEIL ON
THE RAPID RISE OF SKIN
BRIGHTENING.4@
BRIGHTENING.4@ >> Reporter: BEFORE AND AFTER
PICTURES LIKE THESE, EXPERTS
SAY, ARE PARTIALLY RESPONSIBLE
FOR THE NEW WAVE OF SKIN
BRIGHTENING.
BRIGHTENING. >> PATIENTS COME IN, THEY WANT
TO BRIGHTEN4@ OR EVEN THEIR SKI.
>> Reporter: IT'S BECOME A
BILLION DOLLAR INDUSTRY.
>> I HAVE PATIENTS THAT ARE
FLYING FROM ALL OVER THE COUNTRY
TO SEE ME.
>> Reporter: ATLANTA DOCTOR AVA
BELL TAYLOR I4@S ON THE FOREFRO.
WHILE BUSINESS IS GREAT, SOME
CLIENTELE IS RELUCTANT TO TALK4@
ABOUT IT OPENLY.
WE SAT DOWN WITH ONE PATIENT WHO
IS ALSO A DOCTOR FROM NORTHERN
INDIA.
INDIA.
INDIA. SHE INITIALLY AGREED TO SHOW HER
FACE, BUT CHANGED HER4@ MIND.
>> WHY DON'T YOU4@ WANT TO SHOW
YOUR FACE?
YOUR FACE? >> I'M JUST NOT CONFIDENT.
>> Reporter: FIRST SHE WANTED A
SOLUTION FOR THE DARKNESS AROUND
HER EYES.
HER EYES.
HER EYES. WHEN SHE DISCOVERED THE SKIN
LIGHTNING EFFECT4@4@ OF GLUTOTH,
4@
LIGHTNING EFFECT4@4@ OF GLUTOTH, SHE FOUND IT COULD HELP SKIN
ISSUES SHE HAD AS A CHILD.
>>
>> YOU
>> YOU SEE OTHER INDIAN WOMEN STRUGGLE WITH THIS?
>> YES, I DO.
>> TALK TO ME ABOUT THAT.
>> IF THE DAUGHTER IS FAIR
COMPLEXION, YOU GET IT EASY.
>> IF SHE'S DARKER?
>> THERE'S4@ ALMOST A DARK CLOUD
IN THE HOUSE.
>> HOW PAINFUL IS THAT FOR A
DARKER GIRL?
DARKER GIRL? >> VERY PAINFUL.
>> Reporter: HERE'S HOW THE
PROCESS WORKS.
PROCESS WORKS. GLUTATHIONE IS4@ AN ANTIOXIDANT
THAT'S BEEN USED TO TREAT A HOST
OF MEDICAL CONDITIONS.
ONE MAJOR SIDE EFFECT IS SKIN
LIGHTENING.
LIGHTENING. DR. TAYLOR AND HER HUSBAND SAY
IT'S BEEN POPULAR IN OTHER
COUNTRIES FOR YEARS.
NOW AMERICANS ARE CATCHING4@ ON.
>> IT'S BECOMING MORE OF A
MOVIE TOWN WHERE PEOPLE ARE
COMING TO SHOOT MOVIES SO YOU'RE
GETTING MORE AND MORE PEOPLE
FROM L.A.
FROM L.A.
FROM L.A. AND NEW YORK WHO WANT
THOSE SERVICES.
THOSE SERVICES. REALLY BIG IN L.A.
AND NEW Y4@ORK.
>> Reporter: THE TAILORS SAY
MO4@ST OF4@ THEIR CLIENTS DON'T
>> Reporter: THE TAILORS SAY MO4@ST OF4@ THEIR CLIENTS DON'TT
A DRASTIC CHANGE LIKE BASEBALL
GREAT SAMMY SOSA WHO HAS
CONFIRMED HIS USE4@ OF LIGHTNING
CREAMS.
CREAMS.
CREAMS. MOST JUST WANT AN EVEN
COMPLEXION OR JUST TO BE A SHADE
OR TWO LIGHTER, INCLUDING SOME
OF THEIR WHITE PATIENTS.
>> IT'S GREAT FOR FRECKLES, AGE
SPOTS, SUN DAMAGE.
THE MAJORITY OF MY4@ PATIENTS WT
TO EVEN OUT THEIR SKIN.
THEY WANT TO NOT HAVE TO WEAR
MAKEUP.
MAKEUP.
MAKEUP. THEY'RE LIKE, I HAVE DARK
CIRCLES UNDER MY EYES, I HAVE TO
4@
CIRCLES UNDER MY EYES, I HAVE TO WEAR CONCEALERS AND I WANT TO BE
ABLE TO LEAVE THE HOUSE WITHOUT
PUTTING A LOT OF MAKEUP ON.
>> IT'S IMPORTANT TO NOTE THA4@T
TAYLOR SAYS GLUTATHIONE IS ONE
OF THE BETTER OPTIONS BECAUSE4@
TAYLOR SAYS GLUTATHIONE IS ONE OF THE BETTER OPTIONS BECAUSE4@F
THE ADVANCED BENEFITS4@ LIKE
MENTAL CLARITY.
MENTAL CLARITY. >> WHAT ABOUT THE HEALTH RISKS
INVOLVED?
INVOLVED?
INVOLVED? >> THERE ARE SOME.
ONE OF THE4@ THINGS THEY MENTIOD
IS THAT SOME PATIENTS WOULD LIKE
TO TAKE IT TOO FAR AND HAVE THE
EXTREME RESULTS.
EXTREME RESULTS. IN THOSE CASES, YOU RISK HAVING
SKIN CANCER.
SKIN CANCER. YOU INCREASE THOSE CHANCES.
BUT THAT'S TYPICALLY WHEN YOU'RE
DOING IT ON YOUR OWN, NOT WITH
TH4@E HELP OF A DOCTOR.
>> YEAH.
>> YEAH.
>> YEAH. YOU'VE GOT TO USE A
PROFESSIONAL.
PROFESSIONAL. >>> YOU HEARD THEM TALK ABOUT
FACEBOOK LIVE.
FACEBOOK LIVE. A LOT OF YOU WERE SOUNDING OFF
ON IT.
ON IT.
ON IT. TAKE A LOOK AT SOME OF THE
COMMENTS WE WERE SEEING FROM YOU
ALL.
ALL.
ALL. WHITE PEOPLE TAN AND BLACK4@
PEOPLE BLEACH, TO EACH THEIR
OWN.
OWN.
OWN. ANOTHER SAYING THIS4@ DOESN'T
SOUND SAFE.
SOUND SAFE. AND VALERIE SAYING GOD MADE4@ TM
BEAUTIFUL, JUST BE YOU.
BLACC4@4@ CHYNA IS LAUNCHING A
BRIGHTENING CREAM.
BRIGHTENING CREAM. THIS IS A LOOK AT THE PRODUCT.
IT'S G4@OING TO BE $250.
PEOPLE NOT LIKING THAT BECAUSE
SHE'S GOING TO BE LAUNCHING4@ IT
IN AFRICA.
IN AFRICA. ONE SAYING, THIS IS IT.
SHE'S CANCELING