Now that you've set up your website,
I want to show you the four most important pages
that you need to have on your website in order to attract
the visitors that you want. Your website is a great
place to introduce your company or your business and
to showcase and put your best foot
forward for them. So let's take a look at the four most important
pages and why you want them on your site.
So your first thing is you'll want to have a Home page and this is
a really great way to showcase what your
business is about. Next, you'll want to give them an
About page. A lot of times people want to know
what business, what type of company are they
looking at getting in business with. Then show
them your Contact information and
You'll want to have a great contact us page to showcase
your information. And then finally, have a blog.
This is a collection of blog posts
or topics that are relevant to your business.
Having a blog on your site really helps elevate your
expertise to the potential visitor
or customer. So with the home page the main thing you want to
do is you want to showcase what your business does. Don't leave them
guessing on what it is that you do. You'll also want to
really pinpoint who is it that you serve. This will help
you and them save more time
if they're not the right fit for you. On the home page you can also
show them how you can help. How will your business
or will your website help them do what they need to do?
And finally, have a clear call to action. What is it
that they need to do next now that they've seen
your page. And to show you what I'm talking about let's take a look
at OptinMonster. This is one of our sister companies.
This is their home page
and your showing exactly what the company does,
who it'll help, what it will do, and here is a clear
call to action for them. If they need more
information then they can scroll down and see all of the other
customers that have been helped from this, exactly
what can be done with an OptinMonster
optin, all the features and benefits
that the user will get, a little bit of the story
and the story can also tie into the about us page and I'll
show you that in a minute. So that's a great example of a
home page. The next page we want to look at is an About page.
Once someone goes to their home page then they usually go over to
the about page because they're curious about what
is the company that they're about to get involved with? Who are you,
what is your company history, how you're different
from the competition, or how are you going
to be able to help the visitor on
their journey of what they're needing? This is
a great about page from our other sister company
called MonsterInsights and this just tells a bit of the story of
what we're doing, why it's important,
why we've set it up, who's behind it,
and the values that the company has and then there's a
great call to action at the bottom. The next
important page is you want to have a contact page. This will
give all the information that they need to get
in touch with you and some of the information can be
different depending on if you're a local business or if you're a national
business. You'll definitely want a contact form. Some people
will add their phone number and their email. Other people will
use a contact form to keep spam at bay.
This is a great place to put your social media profile,
a physical address, again that's more if it's a local or
if it's needed. Same thing with a phone number, if you deal
with potential customers or clients through a phone number,
make sure you have that here
and then also I don't have it on here but also consider
putting a map on here so it makes it easier for them
to find you if they need to
drive to your location. Showing you real quick contact
page. You have our contact page which
goes through a couple of like almost frequently
asked questions in case there's something that can be answered
before sending it and then you have a great contact form
and it can be as easy and simple as that.
Finally, you want to have a blog page and this is simply the
collection of all the blog posts that you write for your business.
The blog posts will be industry specific
so that you can showcase your expertise
in the business. Blog posts can also be really great
for the different levels of the funnel if you have
people at the top of the funnel, middle of the funnel,
or the bottom of the funnel you could really
create topics for each of those levels and then also have
a call to action on each of those blog posts
to let the user know what to do next. Going over to
WPForms, this is their blog section and
this is all of the industry relevant
information and topics that they write about
and you can see when you click on any of these
it is showing a clear call to action
inviting them to subscribe to your newsletter
as well and it's really showcasing the topics
that they know about in the industry. So take a little bit of
time to set up your four important
pages on your website so that you can start attracting the right
visitors for your website today and then our next
video of this series, I'll walk you through the different
ways that you can generate more leads for your website.
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