it's really remarkable how changing just one or two things on your designs can drastically
evolve the end result in fact it's quite mind-blowing when you learn this idea for yourself
now take a look at this design for example it's a typical run-of-the-mill landing page but what
do you see wrong with it and how can we improve it firstly the obvious problem is a typography
i'm not sure why new era and digital are laid out
in a non-aligned manner and then the body text below again is out of sync in alignment
but the deeper more hidden problem for me is the illustration the very focal points of this design
bear with me on this one because considering this design is about a new era of tech the
illustration is very generic and not modern at all it doesn't inspire me the viewer to want to
get involved with new tech and a new era and that's because it looks pretty much outdated
well let's change those two things right now and bam here's my typography with a fresh alignment
hierarchy of size and color and a nice cyan call to action but the start of the show is
really going to tap into the new modern era of vr and tech here is a fun 3d illustration and this
showcases the level of tech that we have in the design world that really plays into that new era
kind of message that we want to express and if you place the designs side by side for at least
me anyway the original looks very generic and outdated all i did was consider the focal
points and then the layout of the typography two simple things but we have a very different design
and let's look at more examples of small changes and big end results this is an advert that i found
for i guess a graphic design course or something like that but for me once again the typography
needs reworking i don't get why they use a script style font for the word graphic and the kerning on
the projects four line just doesn't sit well with me at all it's pretty much too wide in comparison
to everything else let's grab some bold uppercase letter forms and of course we can emphasize the
word projects with a different color and that color is sampled from the design on the right
next up a different font entirely for hierarchy but i'm not going to stop
just there in the original design there were some illustrations of graphic design tools
but i've decided to bring an actual image of a tablet pen to divide up the two groups of text
this makes the design more interesting more fun and adds an extra layer of depth
the pen also leads the viewer's eye to the right completing their visual journey so to speak
but you be the judge how do they look side by side or should i say top to bottom do you think
the two simple changes made a big difference up next another landing page and this one was
so much fun to redesign again we have a generic boring flat illustration to me this is totally
uninspiring i'm not sure what you get from the design but that's just how i feel about it
i'm also not too fond of the typography layout on this one i know surprise surprise but how would
you approach making those slight changes to this design well the first thing i did was to make the
background slightly more orange so any white text would be more legible that yellow was kind of a
bit too bright i wanted to make the focal point a true focal point so that would be fun and engaging
to look at so i felt this 3d gravity design worked really really well notice how the top tablet kind
of creeps over that white header this was in fact intentional and it makes the design that much more
interesting also on the tablets there is a pen and the pen leads to the typography i kept one of the
arrows that now leads down to that call to action again standing side by side you can be the judge
on whether or not these small changes made a big improvement and it is going to help your designs
if you can see where things have the ability to be evolved into something better while using or
incorporating your own style and here we have a business cards it's pretty clean and simple right
the back of the card has those lines splitting up sections of the text so we can easily understand
them but i think we can make things a tiny bit better firstly let's do away with those lines
and just have one dividing line let's remember that she's a fashion designer so i want her name
and her profession to really stand out contrasting fonts and size help make the reading experience
easier and that much more interesting the contact details can go on the far right
and i have a small divider separating the address from the actual contact details the front of the
business card is fine i think the logo is super generic but we will just leave that alone because
we're focusing on the business card and as you can see hierarchy really does help make things
more accessible to the viewer and actually the front could be altered like this but the original
was just fine he was a small afterthought that i had and thinking about the afterthought now
i do prefer the original front design and here's a logo mr sasquatch is looking like he's having
a grand old day but for this logo i think the easy change here is the wildly cooler typography
it's being at the very top there makes the logo kind of feel a bit awkward
and it wouldn't translate well in a practical situation in my honest opinion anyway having it
below the main logo type is generic yes but i think it looks very smart and it's very clean
in this situation and to me it's just a no-brainer but i hope you can see how just making a few
changes here and there can totally reinvent evolve or change a design for the better and which one do
you think was the biggest improvement in today's video if you want to see more graphic design
content by myself just click a video on screen until next time design your future today peace