If you been in the marketing space for any amount of time,
you've heard of the company HubSpot, but maybe you don't
know what it is.
Or maybe you have heard what it is because they are using
cold emails very effectively and using inbound content marketing
very effectively to get their name in front of everybody
in the space.
And you're wondering is it any good?
Well in today's video I want to share my opinions on HubSpot.
Our company's been using them for a little under a year.
Also, we have worked with HubSpot marketing companies.
I've talked to over a dozen agencies about their experience
with HubSpot over the last few years and I want to share
everything I learned.
I want to talk to you in detail about HubSpot.
Do I think it's worth buying is HubSpot as great as they
say, is it worth the money Etc.
So I'm going to take you on to the computer and we are going
to go deep.
This is my HubSpot review.
Off the bat.
What is HubSpot HubSpot does basically everything that other
software would allow you to do but they do it in one platform.
They are part MailChimp part WordPress part SEO platform,
like moths or ahrefs all stuck into one tool.
They even do landing pages kind of like clickfunnels.
It's all of this ecosystem in one tool.
So if you like everything in one spot, it will work out nicely
if you want to publish posts if you want to look up SEO topics
if you want.
Detailed profiles on your users or even if you want to set
up funnels HubSpot is a great tool to do that on they also
have a freemium model which lets you use a lot of the services
for free.
For instance.
They have an entire CRM similar to zendesk cell or used to
be called base but similar to zendesk cell, but for free
you can use that CRM for free here kind of like streak CRM
or whatever to manage your contacts.
So that's pretty great.
However, the full platform if you do want all of the features
Is over $1,500 a month, honestly, I like using the multiple
tools right now.
We use aweber.
We use clickfunnels we use leadpages and I have no problem
tying them all together and our tool cost is still under
1,500 a month and I think other tools are better at the more
specific things.
The best part of HubSpot though is the SEO tool.
So if you're not invested in a href, so you're not invested
in Ma's the tool will allow you to do SEO research and come
up with keywords, which is super valuable if you're creating
content at all.
But for me and for our company, it's not worth the 1500 a
month just for that SEO tool.
There are better tools out there for cheaper or at least
different tools.
There are different tools out there for cheaper HubSpot also
has a step-by-step strategy.
So if you're new to content marketing they will walk you
through how to sell and how to create the blog posts that
are going to get you the customers that you need inbound
marketing does work as evidenced by this YouTube channel
being our number one source of leads overtaking cold email,
which was our number one source of leads for a very long
time. So If you as a company can follow their exact process
that they outline it works.
Well content marketing does work.
But if you only want to use part of the tool, it's not that
flexible and it's not really worth it.
If you're an agency, they also offer sales training and what
they call a HubSpot partner program where you can even resell
HubSpot to your clients.
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The sales training is very similar to what we offer
in our course email 10K.
They basically talk about how to get higher paying clients
and larger clients larger retainers agency sales Basics,
but if you don't know this stuff Hub spots a good place to
learn it.
Although I'm kind of biased and I think you should learn
it from this guy here because our system also works and is
very tested and Etc.
You know, it's all good.
Might as well support the YouTuber that you're watching right
now and not some faceless Corporation the course that they
offer focuses on Agency growth but that can be done through
Consultants like us without having to pay upfront yearly
or fifteen hundred dollars a month for all these tools that
you're probably not going to use because the HubSpot system
breaks. I mean, it doesn't generate as much value as it could
if you're not following it step by step by step.
You need to really be doing all the steps that they talk
about which requires the entire HubSpot app in order to see
success with it and to use the system effectively meaning
you want to start with their professional tool you want to
use their CRM and To follow all of their marketing recommendations,
you need at least a million dollars in Revenue as a business.
So it's not as friendly to new business owners as other tools
are but it should work for you.
You just have to be willing to put the money down what I
personally use HubSpot going forward.
No because of my marketing training.
I don't really see a value in the extra stuff that they offer.
I mean I host a course on this exact stuff that email 10
K. So there are talking about the same kind of thing at HubSpot,
but if you don't have a lot of Time to manage all these different
digital tools and you need some help on the marketing.
It could make sense to join HubSpot HubSpot Pros.
Everything is in one spot instead of multiple tools, which
makes it pretty easy and two it's easy for new marketers to
learn plug-and-play.
Everything's in one spot.
Now the cons everything is very high-priced and it's better
for agencies over 1 million dollars in Revenue so that they
can actually do the Marketing System HubSpot talks about
under that.
Amount of Revenue and certainly if you have a lower profit.
Margin, it's going to be very difficult for you to invest
at the level that you'll need to invest at to get HubSpot
to work for you in all my rating for HubSpot is a 6 out of
10. Thanks for watching the video.
If you want to see more tool reviews, we've done many tools
in the past including Google apps for work and ever Liker.
So check that out below like to encourage the YouTube algorithm
subscribe for more content and I will talk to you later.
If you want a course on how to grow your business check out
email. 10K.com thanks for watching.
I'm Alex Berman.