back in april 2021 facebook started
telling us
that facebook audience insights were
going away
but not to worry because new insights
would be available
in facebook business suite facebook
audience insights
this amazing tool that helped you
understand
the interests of your audience better
helped you understand
the interests of your target market
better
was going away and it has
both audience insights and facebook
analytics have
been replaced by insights in business
suite
or in my case business manager insights
and so far they're not great
you can still see your facebook page
insights on your page and you can
still see your instagram insights on the
app
and in creator studio but now
we have a whole new place to look at
insights and analytics for
all the facebook tools let's take a look
at these
new insights firstly where do you find
them
well it doesn't matter if you've got
business suite or business manager
you'll find them in the same place
go to your facebook business page click
the three
lines next where it says facebook at the
top
scroll down under analyze and report
click insights if you manage lots of
pages you may
find that the page that you want isn't
in this drop down menu in which case
you'll need to change your business
suite or business manager account
with this drop down menu at the bottom
left hand side
what does it tell us well it's linked
together your facebook
business page your instagram account and
your ad account
and it's giving you results for all
three
on the home page they've broken it down
to results
content and audience
you can tap into any of these reports in
detail on the tabs on the left hand side
let's start with that results tab
this just shows you your reach it shows
you your page reach for your facebook
page
your instagram reach for your business
instagram account
and it shows you your paid reach for
your ads and also your paid impressions
you can change the time period that
you're seeing results for
and you can also compare it to the
previous period
the light gray line would represent the
previous period
whereas the coloured lines would
represent the period that you're
in right now and that's it i was kind of
hoping if you downloaded it it gave you
some additional information but no
it just shows you what's on screen
maybe the content tab will be better
let's click into that
i'm going to scroll over to the right
once again you can choose the time
period that you are seeing
results from
and you can choose where you want to see
the results from
do you want to see facebook instagram
and ads
or do you just want to see the organic
stuff
or do you just want to see either
facebook or instagram
i'm getting rid of ads because i find
seeing all the creative elements from my
ads is getting in the way of me
understanding what organic content is
working for me
you can sort these results by reach
which is the default
by likes and reactions
or by comments
plus if i switch ads back on again
you can sort by shares i'm not sure why
it's necessary to have ads on here
but it is at the top you can scroll by
your top results by reach
by likes and reactions by comments
and it shows you the top results for
both facebook
instagram and your ad account which is
great but unfortunately you can't click
into these posts
to see more information and that's it
that's all you get in the content tab
but we are talking about replacing
audience insights
so there is hope there is hope for the
audience tab
isn't that will we be able to see here
the interests
of our audience will we be able to see
the interest of our whole target market
on the whole
of facebook no
no what we do see here is just the basic
information the stuff that you can get
from your page insights
the stuff that you get from your
instagram insights
we can see the age and gender
of our audience we can see
where they live but no interests
there's no interest here but wait
[Music]
when facebook told us they were going to
be getting rid of facebook audience
insights
in their help documentation they told us
that they would include interest in
business
suite insights but they haven't
does that mean the transition isn't
complete
does it mean that in the future we will
see these insights
as soon as i have an update i'll let you
know so don't forget to subscribe
so you find out when i do