Behind every head shaver there's a story of why they shave their head. There's alopecia.
There's people that shave their heads for performance reasons, you know, a basketball
player. Then there's other people that do it for religious reasons. There's other people
that do it because it's a result of hair loss. Everybody's reason is different, but we're
that company that embodies everything about head shaving.
My name is Todd Greene, and I invented the HeadBlade.
Are we ready? Camera one. Camera two. Camera one. Okay.
A conventional razor takes your hand away from your head. So you can't shave by feel.
And when you shave your head there are certain places you can't see so you have to shave
by feel. And I had one of those eureka moments where I was just rubbing my head, um, and
thought, man if I could just put a razor on my finger it would be easier to shave.
This is the first prototype I made. It's just clay. And I made it to look like a basketball
because the first prototype was called the Hair Jordan. And the idea was you'd hold it
in your hand like this, and you'd shave. It was a good idea but the design was terrible.
This HeadBlade is one that I actually used every day for about a year.
I hired somebody who makes movie props. He started making these prototypes.
We actually included the wheels to make for a more intuitive, uh, shave. A smoother shave.
I like to say you replace the wheels every 15,000 miles or 15,000 head shaves,
whichever comes first.
The first day that I sold HeadBlades, I made 500 HeadBlades and I produced them locally in
Los Angeles. And if you've ever been to Venice Beach, huge tourist area. I had 5 friends,
I had the girls on the roller blades, and I thought I'm just gonna sell all 500 of them,
this is the start of something great.
Well, at the end of the day we sold 8 HeadBlades. And I said to my ex-wife, I said, Why am I
doing this? I just spent a year of my life, $150,000, and we sold 8 HeadBlades. And she
said to me, you gotta look at the bright side. You sold 5. You sold more than everybody else
combined. And I said, What am I gonna do with that?
But when you realize, that's what it is. It's you. If you have an idea, and you're making
the product, nobody's going to care more than you do. Nobody has the vision that you do.
And you have to have the perseverance. You're going to be that one person in the room and
if you don't believe in yourself and you don't believe in what you're doing, that's when
you should pack it up.
The hair loss stuff, whether it's toupees or transplants or Rogaine or Propecia, that's
a billion dollar industry. And what it does, and has been, it's always looked at people
who are going through hair loss as victims. You know? And so it's all these passive ways to
either cover up hair loss or to get a transplant or to keep your hair. But none of them are
about, hey, this is who I am. I'm going to shave my head. And that's what HeadBlade embodies.
And I'm proud of that.
And that's me.