Tom wanted to find out how to upload YouTube Shorts from his PC
because he doesn't have the YouTube Shorts app on his phone. He types the exact keyword phrase "how
to upload YouTube shorts from PC" into the YouTube search bar and looks at the top five videos.
The first video grabs his attention because it has eye-catching thumbnail, and the title is the
exact keyword phrase he wants information for. This is the same result you want to achieve for
your own video if you want to get more views from search results on YouTube. In this video,
I'll show you how to find the correct keywords so you can rank at the top search results on YouTube,
the free and paid tools you can use to quickly find the best keywords, how to optimize your
videos, so it gets found in YouTube search, and how to track your results in YouTube Analytics.
Here's how to find the best keyword phrase to rank for using free tools. Keep in mind,
YouTube strives to surface the most relevant results based upon keyword queries. Definitely,
you want to find that exact keyword phrase or related keyword phrases and use it in your video.
Less competitive keyword phrases help you identify those opportunities to serve an
audience that is not already well served. Open your Chrome browser and use Incognito
mode. Incognito means you can browse privately without getting personalized search results.
Go to youtube.com and enter your main keyword phrase in the YouTube search bar.
In this case, I'm going to use how to make a smoothie. Instantly, YouTube will give you
a bunch of related keyword phrases that are less competitive than how to make a smoothie.
You can also add alphabeticals to the beginning or end of your keyword phrase to get even more
related keyword phrases. If I put A, then I get how to make a smoothie at home with a blender.
If I use B, I get how to make a smoothie bowl with strawberries and blueberries.
C, how to make a smoothie chocolate or how to make a smoothie creamy without banana.
You can also use underscores. So if I put an underscore
before smoothie, I've got how to make a strawberry smoothie, how to make a banana smoothie,
how to make a strawberry banana smoothie. I can use that phrase,
place a W after it, so I could use how to make a strawberry banana smoothie without yogurt. After
you found the keyword phrase that you wish to rank for, you can look at the top 5 or 10 videos
to see if they use that exact keyword phrase in their title. We can see that the top five
videos don't use the same keyword phrase, how to make a strawberry banana smoothie without yogurt.
I could probably use that keyword phrase to create a great video. Another free way to find
YouTube phrases that are easy to rank for is to look in YouTube Analytics. If you click on
the Reach tab at YouTube Analytics, then scroll down, you'd be able to see the suggested keyword
phrases and also the search phrases that people are using to find the top videos on your channel.
You can also go to the Content tab in YouTube Analytics and choose a video that's currently
getting a lot of traffic. For example, this video is currently getting 22,000 views,
so if I click on YouTube Analytics, I can make new videos from these search queries that people
are entering into YouTube search to find this particular video. It's already been proven that
this video gets a lot of traffic, so if I make another video based upon a related keyword phrase,
it'll also get a lot of views and subscribers. Another free tool you can use to find keyword
phrases that are easy to rank for is Ubersuggest. Click on the keyword analyzer
tool and go to Keyword Ideas. If I enter the main keyword phrase, how to make a smoothie,
I get a bunch of related keyword phrases. Ubersuggest will show you the search volume,
which is the number of searches per month for that particular keyword, cost per click, which
is the average cost per click if you were to pay Google to see an ad for this particular keyword.
Paid difficulty, which is the estimated competition in paid search. The higher the number,
the more competitive the keyword phrase. SEO difficulty is the estimated competition
in organic search. The higher, the number, the more competitive. Notice that the keyword phrase,
how to make a smoothie strawberry and banana is less competitive than how to
make a smoothie, which is the main keyword phrase. The longer phrase still includes my main keyword
phrase, how to make a smoothie. Another great free tool you can use is Answer The Public, which helps
you discover what people are asking about in the search engines. For example, if I enter how to
make a smoothie, I get all these different ways you can ask different questions about
this phrase. The suggestions for what include what do I need to make a smoothie with yogurt,
what's the best way to make a smoothie, et cetera. The suggested questions for how include how to
make a smoothie without milk, how to make a smoothie with milk, how to make a smoothie
thicker, et cetera. The main benefit of using answerthepublic.com is that you get the most
frequently asked questions about a specific topic. Here's how to find the best keyword
phrase that is easy to rank for using TubeBuddy. If I open up keyword explorer in TubeBuddy
and enter the main keyword phrase, how to make a smoothie, I get a bunch of related suggestions.
If I click Explore, you can see that the overall score is very good, but also got
suggested keyword phrases on the right here. Even though it's very good, the number of videos
in search results is 7.29 million, which seems like a lot, and monthly searches is 523,000.
It seems very competitive, so let us check the search results. If we look at the top search
results, we can see that this video here has got 1.92 million views. This one's 1.8 million views.
This one's almost half a million views. This looked like a very competitive keyword phrase,
so it might be very difficult to rank for it. Instead of using this keyword phrase, you want
to choose a less competitive keyword phrase. If I have space underscore and then space before
smoothie, I get a bunch of new suggestions. For instance, how to make a strawberry banana
smoothie, now I get a keyword score of good. Let's go even a little bit further and add a
different one, how to make a strawberry banana smoothie without yogurt. Now, I've got very good
and I've got less competition. I've got number of videos and search results, 1 million, and number
of monthly searches is still good, 3.90 thousand. This keyword phrase still contains my main keyword
phrase, how to make a smoothie, but it's easier to rank for. If I click results, then I can look
at the competition. The top results only got 970 views, strawberry smoothie without yogurt,
106,000 views, but it's not exactly the same keyword phrase. The only video that comes close to
the exact keyword phrase is this one, strawberry banana smoothie, how to make a strawberry smoothie
without yogurt, but it only has 267 views. This would be a great keyword phrase that would be
easy to rank for. The beauty of using TubeBuddy is I can save a ton of time and easily find keyword
phrases that would be easy to rank for. I'll place a link to TubeBuddy in the description
below this video. How does YouTube rank videos in the search results? Like Google search engine,
search on YouTube strives to surface the most relevant results for particular keyword queries.
Videos are ranked based on a variety of factors, including how well a title, description, and video
content matched the viewer's query. Beyond that, YouTube looks at which videos have drawn the most
engagement for that query. Search results are not based on the most viewed videos for
a particular query. Place your main keyword phrase at the beginning of your title, then add something
compelling for the viewer to click on your video. Ideally, you want a high click-through rate, which
means you want to create a clickable thumbnail, a compelling title, and a compelling description
because these three are what people see in the search results. According to YouTube, most videos
get a click-through rate right between 2% and 10%. Try to aim for a click-through rate that's above
2%. The other big factor for ranking videos in the YouTube search is audience retention.
This refers to how long viewers remain engaged throughout your video. Try to aim for a 50%
retention rate, which means 50% of your viewers are still watching your video at the end. Some
things you can do to increase engagement on your videos is use a strong hook at the beginning,
use B-roll, graphics, text overlays, change camera angles, and even locations.
At the end of your video, link to your next best video or playlist so people will continue
to binge-watch your videos. This will not only help your video to rank in the search results
but also get into suggested videos. Here's how to track your traffic in YouTube Analytics.
The purpose of monitoring your traffic is to see where most of your traffic is coming from
and what search queries people are entering into the search engines to find your video.
If you click on the Reach tab in YouTube Analytics, you can find the search queries
for that specific video. This will help you to make more videos using the related keyword phrases
that you found in YouTube Analytics. If you can click on the Engagement tab, you'll see the key
moments for audience reaction, which includes how many people are dropping off in the introduction,
the depths, and the spikes in your audience retention graph.
When you make your next video, try to improve your audience retention and click-through rate for that
video so you can increase the probability of your video being found in search and also in suggested
videos. Now that you know how to get more views from search results on YouTube, watch this video
on how to rank for highly competitive keywords on YouTube even if you're a small channel.