- In this video, you're gonna learn some very simple things
that you can do to get noticed on YouTube
so that you can grow your channel
by standing out from the crowd
and doing the things that most YouTubers just don't do,
and we're starting right now.
(instrumental music)
For this video, I called my buddy, Brian G. Johnson,
to come on and share some simple things that he does
to stand out from the crowd here on YouTube.
And real quick, before Brian comes on,
let us know down in the comments below
anything that you've tried to get attention here on YouTube
or anything that you've tried to stand out from the crowd
and let us know if it's worked or not.
With all of that said, take it away, Brian.
- Hey, Nick.
It's so good to be back here at the Death Delay Club.
Ho-oh, right!
This is a little video I like to call
the piggyback moar video views method.
Moar views!
And really what it's all about is pattern interrupt.
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Like my hair is pattern interrupt.
It grabs attention.
And anybody can leverage the power of a pattern interrupt
to gain more views and to get noticed on YouTube.
Now, this strategy has allowed me to drive
lots more views in suggested videos.
In fact, my views, my number one source of views
is not YouTube search.
It's now officially suggested videos.
Holy smokes, Boss, that's mighty official!
You're absolutely right it's official.
And here's the thing.
You see, we've gotta grab attention as YouTube creators,
and then it's our responsibility to keep people viewing.
So step number one to get noticed on YouTube
is to grab attention, and you can do that
by working smart and building out playlists
that really make a statement.
And the best way to do this is to group your videos together
in a very smart way that ensures that they show up often
when people are searching for similar keywords.
So here's how this works.
Here's how this breaks the pattern
from normal YouTube viewing.
You see, viewers are searching on YouTube.
They're looking for something fun and interesting.
They type in a search term, let's say,
like, "How to bake a cake," and they see
a lot of different random videos and thumbnails
and nothing really sticks out.
However, as channel creators, we can work in themes
and we can create playlists and thumbnails
that really break that pattern.
Let me give you an example.
If you were to search YouTube right now
for something like, "iMovie iPhone effects,"
I'm gonna show up in the top 20 probably two to four times.
Now, my thumbnails are very congruent and similar.
I always include my icon in the left corner,
and it's always against a dark black blue.
That makes it pop and stand out.
It makes it easy for the eye to see,
and it draws the eye in,
especially as viewers are seeing not one cool thumbnail,
but two or three right next to each other,
and the result is, they're more likely
to click on one of my videos.
But it gets even better, because at that point,
they're watching my video, they're on my channel,
and all the suggested videos are gonna most likely be mine
because I'm theming those videos together using a playlist.
Super powerful, super easy to do.
This is something you can do and move forward with,
and I highly suggest you do.
And leveraging this strategy
has seen my views go up substantially,
and my subscribers, as well,
because not only can you incorporate
those playlists and beautiful thumbnails together,
but then you can drop the playlist on your YouTube channel
and it gives your channel
a really well thought out themed look
and it stops people and it screams,
"Hey, you should subscribe."
Nick, it's been a pleasure sharing
this very simple yet incredibly powerful strategy.
Now, you know, anybody can do this.
All you need to do is themed videos,
create thumbnails, and work smart.
That's what gains success.
It's not just hard work.
It's hard work paired with smart work.
That's what we're doing around here on the Nick channel.
It's great to be back.
I'm Brian G.
Make sure you come visit me
if you like people that use their hands a lot.
Now a card right there.
I'll see you next time.
Poof!
Pixie dust.
- Thanks, Brian, for that valuable insight
into getting noticed here on YouTube.
And guys, listen.
If you are not subscribed to Brian's channel,
if you haven't checked it out yet,
head over there right now and check him out,
because he's got tons of valuable content
that's gonna help you grow your channel here on YouTube.
And of course, if you're not already
subscribed to this channel,
make sure you hit the Subscribe button down below
to get more YouTube and video tips in the future.
And as always, thank you so much for watching.
I'll see you next time.