>> Stephen: WELCOME BACK.
THANK YOU SO MUCH.
NATION, YOU KNOW, YOU READ THE PAPERS, YOU KNOW THAT WE
AMERICANS LIVE IN AN UNPRECEDENTED ERA OF
COMMUNICATION TECHNOLOGY, FROM TABLETS TO SMARTPHONES TO
FUTURISTIC GLASSES THAT INSTANTLY SEND THE MESSAGE,
I'M A DOUCHE.
NOW THERE'S A NEW APP THAT HAS EXPANDED THE POSSIBILITIES FOR
COMMUNICATION BY DRASTICALLY REDUCING THEM.
>> THERE'S A NEW SMARTPHONE APP SIMPLY CALLED YO. USERS CONNECT
WITH EACH OTHER THROUGH THE FREE APP AND PUSH ONE BUTTON TO
SEND THE WORD YO TO A CONTACT.
SO FAR, 50,000 USERS HAVE SENT ABOUT FOUR MILLION YO'S.
>> Stephen: THAT'S RIGHT, YO, AN APP ALREADY HUGELY POPULAR
WITH THE WORLD'S POPULATION OF SYLVESTER STALLONE.
NOW, WHEN I FIRST LEARNED ABOUT AN APP THAT BOILS DOWN ALL YOUR
COMMUNICATION INTO TWO LETTERS, I EXPRESSED MYSELF IN ONE.
Y?
( APPLAUSE ) BUT I JOINED--
( CHEERS )
I READ THE COMPANY BOASTS IT TAKES 11 TAPS TO SEND THE WORD
YO ON A RIVAL MESSAGING SERVICE COMPARED TO TWO ON THEIR APP.
THAT'S A NINE-TAP DIFFERENCE DIFFERENCE.
TAPS YOU COULD BE SPENDING WITH YOUR CHILDREN.
( LAUGHTER ) BUT THE TRUE BEAUTY OF ONLY
SAYING YO IS IT SAYS SO MUCH.
AS ITS DEVELOPER PUTS IT WE LIKE TO CALL IT CONTEXT-BASED
MESSAGING.
YOU UNDERSTAND BY THE CONTEXT WHAT IS BEING SAID.
CONTEXT IS EVERYTHING.
IN THE OLD DAYS IF I TEXTED SOMEONE THE WORD YO, AND I
WANTED THEM TO KNOW WHAT IT MEANT, I HAD TO FOLLOW UP WITH
GURT.
AND YO IS ALSO GOOD FOR BUSINESS.
FOR INSTANCE, AN ICE CREAM TRUCK CAN YO THE KIDS WHEN ITS
AROUND THE CORNER.
IMAGINE GETTING A YO FROM THE ICE CREAM TRUCK, AND PARENTS CAN
SIGN UP TO TELL THEIR KIDS TO STAY AWAY FROM ANYONE WITH THE
USER NAME "THEICECREAMTRUCK."
BUT WHY ARE THEY LIMITING THIS BREAKTHROUGH TO JUST OUR PHONES?
I BELIEVE WE CAN IMPLEMENT YO'S CONTEXT-BASED COMMUNICATION
PHILOSOPHY IN EVERYDAY LIFE.
COME ON OUT, JAY.
JAY THE INTERN, EVERYBODY.
( CHEERS AND APPLAUSE ) YO.
>> YO.
>> Stephen: YO.
>> YO.
>> Stephen: YO.
>> YO.
>> Stephen: YO.
>> YO.
>> Stephen: YO-YO-YO-YO.
>> YO.
>> Stephen: YO! YO.
>> YO.
YO.
>> Stephen: YO!
>> YO.
( LAUGHTER ) >> Stephen: YO.
♪ YO, YO, YO ♪
>> Stephen: YO-YO-YO-YO.