- How do you keep people watching your whole video?
We've seen lots of videos on the Creator Insider channel
about the audience retention feature.
And you know by now
that YouTube search and discovery system,
loves videos that people have found satisfying
and a great way that it determines that
is audience retention,
but from a content strategy point of view,
from a creative strategy,
how do you keep people watching?
I'm Matt Koval,
and I want to offer you six ideas
on how to keep people watching your video.
So let's just get right into it.
I got my notes here.
And number one is a strong hook.
There's a reason I didn't start this video with,
"hello, creator, insiders.
My name is Matt Koval.
I'm YouTube creator, liaison,
how are you?
hope you're doing well.
it's a little rainy here."
No,
I didn't start with all that.
I started with what I think you care about,
which is what you clicked on,
how to extend the audience retention of your videos.
So if you can,
when you're thinking about how to construct your video
or how to script it,
put what they care about upfront.
See if you can tease the value of the video upfront
with something enticing
that will help people know that they should stick around.
Number two,
speed of delivery.
I am not a fast talker normally,
but when I'm on camera,
I try to pick up the pace.
I try to increase my energy
and my speed of delivery and my positivity.
Because you have options.
You have millions of options of other things
you could be watching right now.
So, I want to try to deliver this information
as quickly as I can.
So when you are making your videos,
get your energy up,
try to talk a little faster than usual
and use jump cuts to take out all the ums and uhs.
Number three,
add lots of visuals if you can,
or mix up the locations.
Now you may know Casey Neistat,
very talented filmmaker.
He's a vlogger,
but he vlogs in many different locations.
And if you really pay attention
to how he constructs his videos,
he tells a story like anybody else would
direct to the camera,
but he doesn't sit in one place all the time.
He tries to get up and he tries to change into the angle
and come over here and over there,
I don't have the time to do that right now,
so I'm hoping you're staying with me,
but if you can really show people lots of visuals,
whether it's graphics,
animation,
or at least pick up the camera
and show people different locations,
it can really help maintain their attention.
All right, number four is drama and conflict.
Here in the States We have these shows like,
"Dateline" or "2020"
and they're incredibly gripping and captivating.
I can't look at one of those shows for even a minute
without getting sucked in.
So is there anything about what you do
that can generate some drama or conflict?
Hopefully not real drama and conflict,
but drama and conflict,
really can hold people's attention.
Number five, a big climax.
Is there something that you can put
towards the end of the video,
that is this really exciting moment
that people are going to wait in anticipation for.
Going back to another favorite creator
of my sons
is MrBeast.
And we watched a video a while back about MrBeast
buying the biggest fireworks he could.
And the biggest one possible was $600,000,
but he started the video blowing up firecrackers
that were like a dollar each
and he slowly went up to higher and higher.
So at the end of the video,
there was this big climactic moment,
where he blew up the $600,000 firework.
That's what I mean.
Can you put anything towards the end of your video
that people are gonna really stick around
and stay tuned for?
What is the big climax of this video?
(bouncy music)
I didn't really put one in,
maybe it's number six,
maybe that's going to be the best,
probably not.
Number six,
audience loyalty.
When your fans and viewers like you,
they tend to watch longer.
So all that work you put in,
to build up your fan base,
although the weekly videos or daily videos
you're building that bond
or that relationship with your audience,
and that really helps your audience retention,
in my opinion.
That's going to keep people watching.
So let's just recap here.
We have a strong hook at the beginning.
We have speed of delivery and energy,
try to make it exciting.
We have lots of visuals and or lots of locations,
if you can.
Number four is some drama or conflict,
if you can create that,
some suspense maybe.
Number five is a big climax
towards the end of your video.
And you would talk about this in the beginning,
in the hook
to see if you can lead people along towards the end,
the big climactic moment.
And number six is audience loyalty.
All that work that you put in
really helps create this bond,
that will keep people watching more of your content.
I'm Matt Koval. Thanks for watching.
Do check out all the videos on this channel
about audience retention.
There's some amazing new features
that help you understand audience retention
and when people are dropping off
and sticking around for longer with your videos.
So check those out.
Thank you for sticking around all the way to the end.
Are you still here?
You're a trooper, I appreciate it.
All right. Keep it real.